1. LSU AgCenterCommunications & Public Relations Frankie Gould Director and Professor 141 Knapp578-5679fgould@agcenter.lsu.edu

2. LSU AgCenterCommunications & Public RelationsLSU AgCenter Communications delivers theeducational and research programs,curriculum or information created by LSUAgCenter experts in a form easily accessibleto our diverse audiences. We help Louisianacitizens learn about the quality and variety ofservices the LSU AgCenter offers to enhanceeconomic development and improve theirlives. The state is our campus. 3. LSU AgCenterCommunications & Public Relations Publications,News, Video &Photography & MarketingMedia RelationsElma Sue McCallum Linda BenedictDesignJohn WozniakAssistant DirectorAssociate Director Assistant DirectorWebPublic RelationsTraining Crisis Communicaion Social MediaGrants/Contracts Issues Management 4. LSU AgCenterCommunications & Public RelationsGould, Frances I. Professor & Department Head - public relations, crisis(225) 578-5679communications, issues management, and marketingBenedict, Linda F.Associate Director & Professor media relations, news service, (225) 578-2937magazine editorBlanchard, Tobie M. Associate Communications Specialist broadcast, writer (225) 578-5649Bogren, Richard C.Professor science writer, magazine and Web editor (225) 578-5839Clark, Ronda R. Administrative Coordinator 3(225) 578-2263Corns, Barbara R. Professor - design(225) 578-5686Faust, Matt IT Coordinator digital animationGautreaux, CraigCommunications Specialist video and writer(225) 578-5673Hodson, PamelaProfessor public relations(225) 578-2939Jones, Marla W. Administrative Coordinator 4(225) 578-6730Kramer, KathleenAssistant Communications Specialist - designer(225) 578-6072LaBauve, RandyAssistant Communications Specialist video production(225) 578-0794McCallum, Elma SueAsst. Director & Assoc. Comm. Spec. marketing and design(225) 578-2462Merrill, Thomas A.Professor publications editor and writer(225) 578-5896Morgan, Johnny W. Communications Specialist media relations, writer and (225) 578-8484photographyNeely, Elizabeth R. Professor - Designer(225) 578-5646Ringe, Penny L. Publications Coordinator - online bookstore and warehouse (225) 578-6598Schultz, BruceAssistant Communications Specialist media relations, writer and (337) 788-8821photographyWozniak, John D.Assistant Director & Professor - Publications and design(225) 578-6105coordinator and photography and infrastructure 5. News & Media RelationsNews - 1,000+ releases per yearPrint Newspapers & MagazinesVideo Video ReleasesDistribute to 10 stations & AgDayFarm Bureaus -This week in LouisianaAgricultureAudio Audio News ReleasesLouisiana Network 70 stationsSocial Media Twitter (2,666), FB, Pinterest& YouTube (420)Web News Releases print, video &audioGet it Growing 6. News & Media RelationsGet it GrowingPrint, Video, Radio, Web and CalendarLSUAgCenter.com/GetItGrowingPublic Service Announcements (PSAs)Special Projects Farmer of the YearEducational Videos & Documentaries 100 years of 4-H 125 years of Research Youth Wetlands Week Web, podcast & YouTube 7. News & Media RelationsArea Communicators cover themedia markets of LouisianaBruce Schultz Central, Southwestand NorthwestJohnny Morgan SoutheastMedia team all of the state 8. Publications, Photography & DesignPublications, Newsletters & Educational materialsPrinted, e-books & Online - 277 onlineonly publications and 481 online andprint publications for a total of 758.Louisiana Agriculture MagazineExhibits and DesignStationary & Collateral MaterialsPhotographyPublications, Web and Exhibits 9. MarketingIdentity and Visual BrandingLogoSignageCollateral materialsMarketingGuidelinesTool boxPrograms 4-HPromotionPSAsEvents AgMagic 10. AgMagicA Statewide Food and Fiber Awareness InitiativeInteractive Journey through Louisiana AgricultureBaton Rouge 12,000Shreveport State Fair 5,000 in tours 60,000 attend the fairMonroe AgExpo 3,000 Delhi AgAdventures 1,000 Lake Charles 1,000 New Orleans in 2014 11. Animals Produce for You includes chickens, pigs, goats,sheep, dairy cattle, beef cattle and horses.Farming the Waters will feature catfish, crawfish, oysters,alligators, turtles and ornamental fish, such as koi.Plant Products will provide a look at how commercialcrops and vegetables are grown.The Louisiana 4-H section will highlight the youthdevelopment program and its learn by doing philosophy.The Bugs Rule area will demonstrate the role insects playin agriculture and the environment.The Farm Gate to Dinner Plate walk through the producesection of a grocery store, compliments of RousesSupermarket, to see how fruits and vegetables from thefarm wind up on store shelves.The Body Walk, an interactive exhibit designed to combatchildhood obesity 12. Kids Beat Baton Rouge Monroe Lafayette Shreveport 13. WebIntranet Internal Web site Intranet News Communications siteInternet External Web siteEdit web pages - CMSWritingNewsFeaturesAgCenter LeadsPromotional ads 14. Producer & Consumer Applications 15. Public RelationsSpokesperson(s) for the AgCenterLegislative issuesLiaison with internal and externalpartnersCrisis response teamCopyright issuesEvent promotion 16. Teaching/TrainingInternal and External TrainingWorking with the mediaCrisis communicationPhotographyWriting columns, grammar and WebExhibit productionMarketing ToolsSocial mediaAdjunct appointments Mass Communications School of Human Relations and Workforce Development 17. Grants and ContractsConsultationsEstimatesPrinting, Media, Social Media,Exhibits, Marketing and VideoCommunications Approval 18. Thank You!Questions?