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The vision for Europeana and the European landscape DM2E kick-off meeting Berlin, 2nd March 2012

Louise Edwards Presentation DM2E Kick-Off

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Page 1: Louise Edwards Presentation DM2E Kick-Off

The vision for Europeana and the European landscape

DM2E kick-off meeting

Berlin, 2nd March 2012

Page 2: Louise Edwards Presentation DM2E Kick-Off

Overview

Europeana strategic plan

Current landscape

Moving to a user focus

Europeana Libraries

Transition to Europeana Research

Quick summary of the Europeana Business Plan 2012

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APENET

Europeana

tekst tekstLo

uvre

TEL

Roya

l Dutc

h L

Ibra

ry

National Archive

2005-2011

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Segmenting the user base

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researcher

cultural tourist

student

general public

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EuropeanaAPI

general public

marketingdistributetoolsenrich

the value chain

cultural tourist

researcher

Europeana

aggregate

Europeana.eu

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TEL

general public

researcher

cultural tourist

The EuropeanLibrary

Europeana

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Europeana Libraries

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Europeana Libraries – new partnership

Image title

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Informal feedback from the Europeana Libraries Review

In year 2, we should deepen our understanding of the brand strategy and the concept of

‘researchers’. What is the role of the citizen scientist, for example?

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Europeana Research

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Europeana Research

• Came out of a report commissioned as part of the Europeana Libraries project

• Report recommended that The European Library be positioned as Europeana Research

• Boards decided

Maintain The European Library until the end of 2012

Work with the other domains to establish Europeana Research

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Europeana Research

• Focus on aggregation and interoperability of a wide range of scholarly materials

Open access repositories, grey literature, large datasets etc

Create interoperability between these different types of material

Make it accessible through a Europeana Research portal and distribute it through other services

• Continue the current libraries partnership

• Extend the partnership to other domains

• Work with research infrastructures DARIAH and CLARIN

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Business Plan 2012

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Strategic Plan 2011-2015

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AggregateBuild the trusted source for cultural heritage

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1.1 Partner network (Annette Friberg)

Objective: Facilitate the development of a strong partner network

Domain National

Museums

Libraries

Archives

Support National and Vertical aggregation

10 workshops

New Partner Development

PublishersCreative Industries

Public-private partnerships

5 publishers

API Implementations

150 Implementations

Support the Europeana Network

Increase diversity and participation

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1.2 Content (AF)

Objective: To improve the overall quality of the content repository with a special emphasis on AV material

150 thousand

AV

Image

Text

14 million

6 million

300 thousand

20 million

2011

Sound

Sound

24 million

2012

450 thousand AV

16 million

7 million

550 thousand

Image

300% increase17% increase

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FacilitateSupport the cultural heritage sector through knowledge transfer, innovation & advocacy

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2011 2012 2013

ApeNetApeNet APEX

4 projects subcontrating?

Euoropeana Collections 1914-1918

EuroPHOTO

ARROW Plus

PATHS

Natural Europe

Linked Heritage

OpenUp!

ECLAP

Europeana Regia

Judaica

Digitising Contemporary Art

ThinkMotion

> 12 contributing projects

2011 2012 20133

ASSETSASSETS

PrestoPrimePrestoPrime

European LibrariesEuropean Libraries

EUScreenEUScreen

CARARECARARE

HOPEHOPE

Wiki UploadWiki Upload

Participate in 1 new partner project

BHL EuropeBHL Europe

Europeana InsideEuropeana Inside

CommitCommit

Europeana Version 2Europeana Version 2Europeana Awareness

Europeana Awareness

Europeana Version 1Europeana Version 1

Europeana EducationEuropeana Education

Europeana ResearchEuropeana Research

2 core projects, 2 new proposals

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2.2 Advocacy (Georgia Angelaki)

Objective: to raise awareness and to create buy-in for open data

Awareness WP5

Toolkit

Europeana Licensing Framework adoption

Workshops Case Studies5 million open license objects

RIghts Related Policies

Coms tools Papers Lobbying

Develop advocacy positions to influence rights-related

policies

Scoping paper

Cultural Commons

Presidency events

Recommendations

Develop the ‘European Cultural Commons’ as a

concept, a movement and a business model

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Track 1: Connecting Society Through Culture

Track 2: European Cultural Commons

Cyprus Presidency (?)

(Europeana Network AGM

Awareness Kick-off (KB, 25-27 Jan)

Community collections(Public Libraries)

(Burgos, 9/10 October)

2.3 PR & Corporate Communications (events)

Hack Days

A B CDan

mar

k

Belgi

um

Pola

nd

Jan Jul DecJun AugMay Sep Oct NovFeb Mar Apr

Community Collections Training (Oxford, 7/8 Feb)

Community Collections A

B

C

D

E

Dublin (20/21/22march)

Slovenia (27/28/29 march

)Danmark

Preston- UK 9/10/11 march)

Luxemburg (5/6/7 march)

Awareness Event (Brussels, 9 May)

Europeana /Plenary(Leuven,13/14/15 Jun)

Digital Agenda Assembly(Brussels, Jun 21/22)

Danish Presidency (Kopenhagen, 18/19 April)

Awareness WP1

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2.4 R&D (Antoine Isaac)

Objective: improve the relationship between the R&D community and Europeana

R&D agenda R&D results

Product DevelopmentR&D expertise network

With Europeana V2 WP7

R&D results EDM

All Europeana meta data published as LOD

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Distribute Make heritage available wherever users are whenever they want it

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Tech

nica

l Tea

m Product Team

Analyse

Conceptualise

Specify

Evaluate

Identify

Implement

User centered Product Design cycle

Marketing

Ingestion

Programme Management

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GLAM

GLAM

Channel Users

Portal Mobile

LODAPI

Widgets Apps

Service Type

GLAM

SEO

Awareness/referral traffic

6 million visitsGLAM marketing

UGC Galleries

Virtual Exhibition

sEnd user marketing

30.000 object shares

2.2 Marketing & Communication (Anne Marie van Gerwen)Objective: To develop effective product/market mix and involve our networks more efficiently

Pro

GLAMGLAM

Professional servicesUser satisfaction

Awareness WP2

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Engageusers in new ways with content and curators

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Anne Marie van Gerwen

Engagement

David Haskiya

Aubery Escande

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In conclusion

Don’t reinvent the wheel

Work with and improve what’s already there

Build strong partnerships and networks with others

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Louise Edwards

[email protected]

Thank you