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All about HRM
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L’ORÉAL“Because It Is Worth It”
Group Members
• Hoq, MD. Ashraful -------------- 12-20454-1
• Morshed, Farzana -------------- 11-19685-3
• Khan, Ali Akbar ------------- 12-21714-2
• Hasan, Nayemul ------------- 12-20743-1
Preview
• The History Of the company• Operation• Product Target• HRM & Its Policies• Recruitment & Selection• Compensation & Benefits• Negative & Positive Policies• Conclusion• References
The History Of the company…
• In 1907, a young French chemist Eugéne Schueller developed an innovative colour formula;
• In 1909, he registred his own company;• In 1920, the small company employed 3
chemists;• In 1912, Eugéne Schueller started to
export his products;• In 1933, he created and launched Votre
Beauté, a magazine devoted to women;• In 1953, L‘Oréal won an advertising
Oscar.
Operation
• L'Oreal is the world largest cosmetics and beauty company. They have over 500 products.
• This brand concentrates on:• Hair color• Skin care• Sun protection• Make up• Perfumes • Hair care
Product Target
• L’Oreal is mainly used for the younger people like teenagers as most of their products involves make up which most teenagers like.
• L'Oreal also targets their products to older women.
• Their slogan “because we’re worth it” shows that the product is a luxury product which suggests it is could be expensive.
• L'Oreal's product, reached the top 100 brands of The Brand Trust Report published by Trust Research Advisory in India
HRM - Mission• “To attract & retain the talent needed to achieve the
broader business mission.”
Employees • Management head- Frederic Roge, President & CEO.• In 2013, employees recorded at 72,600 .• Strategic committee consists of 13 members.• In 130 country's 50,500 people employed.• 2,900 employed for Research & Development.• 42 manufacturing plants employed 14,000.
Recruitment & Selection
• Leadership skills, Analytical skills, Communication skills.• Business flair & entrepreneurial mindset.• Tropical & talented personalities.• Vigorous management trainee program.• Continuous recruitments.• Ranked most attractive employers.
Compensation & Benefits
• Bikes- for –work scheme & childcare voucher.• Life style perks on health & well being.• Strong confidence.• Discount on L'Oreal products.• Worldwide Profit Sharing.
HRM Policies
• Leadership on innovative products with quality & effectiveness.
• Respond to aspiration of consumers.• Provide the best in cosmetics to men & women all over the
world.
Policies Positive Sides
• Concrete & meaningful steps on reducing carbon emissions.
• Named household sector leader by Climate Counts.• Respect the standards of excellence.• Promote the emergence of a diversified ecosystem.• Measure & report the progress.
Negative Policies
• The company has recently faced discrimination lawsuits in France related to the hiring of spokes models and Institutional racism.
• In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands.
• Therapeutic Goods Administration, Australia withdrew advertising regarding wrinkle removal capabilities.
Conclusion
• The L’Oreal Group is the world’s largest cosmetics & beauty company. In our opinion, we think that L’Oreal has successfully created a brand identity as the adverts that present the products make them look more expensive.
REFERENCES• https://www.google.com• http://www.lorealparisusa.com/• http://en.wikipedia.org/wiki/L%27Or%C3%A9al• L'Oréal Annual Report 2012“
Thank You For Your Attention