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The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy
with critical thinking into classroom curricula at all educational levels.
Project Look SharpIthaca College1119 Williams HallIthaca, NY 14850
Phone: 607-274-3471 Fax: 607-274-1925 [email protected]
Summer Institute 2011
Day 1
Division of Interdisciplinary & International Studies
Schedule and other key documents on the wiki
Participant list
APP Application Project
Plan Info
Schedule
Mon - Thur:7:30-8:20 breakfast AM: curriculum integration 8:30 start
11:45 LunchPM: Media Production12:45 start 4:00 end
additional lab hours 4-6pm Wed. and Thur.
Friday Presentations 8:30 start
TBD end
After-Hours Options:
Meet at the flagpole or coordinate with participants
Mon. 5:00-7:15: Gorge Hike 7:30: dinner - Viva
Tue. 5:00-7:15: tour of Ithaca 7:30: dinner - Thai
Wed. 4:00-6:00: lab open 7:30: dinner - Moosewood
Thur. 4:00-6:00: lab open
Here
Computer Lab
Here
Upstairs
Goals for the Week
• to introduce participants to the theory and practice of media literacy education
• to introduce participants to the use and application of media production technologies (digital video, blogging, wikis, etc.)
• to help each participant develop a media literacy Application Project Plan (APP) for his/her own educational context
“Media”• Radio
• Internet
• Cell Phones, i-Pods
• TV
• Newspapers, Magazines
• Advertising in All Forms
• Clothing, Food Packaging
• Recorded Music (MP3, CD, etc.)
• Videos, DVDs, Films
• Computer & Video Games
• Books (e.g., Textbooks)
“Media”• Messages conveyed through
visuals, language and/or sound
• (Mass) produced for a (mass) audience mediated by a form of technology
• The producer of the message is not in the same place as the receiver of the message
New Media (since 2000):
the Web, e-mail, IM, chat roomsDVDs, PDAs, digital cameras
Web 2.0
Blogs, Wikis, Podcasts, Texting
FaceBook, YouTube, Napster, Flickr, Second Life, Twitter
Maps
Peters Projection Map
Mercator
African Money
Madagascar Sierra Leone
Somalia Central African Republic
United States Money
Cohortpeople born about the same time in
history, who experience the same historical
influences at around the same
age
Digital Natives
vs.Digital
Immigrants - Marc Prensky, 2001
Hey Prof -r u going 2 b in yr
office today?I need 2 meetwith u asap
about the test.
The average time 8-18 year-olds
spend with media (not school related)
per day?
7:38 hours per day
The average time 8-18 year-olds
spend with media (not school related)
per day?
7:38 hours per day
10:45 hours of media exposure
per day
What are the dominant media
forms?
print :38
movies :25
computer 1:29
video games 1:13
music/audio 2:31
TV content 4:29
• Evaluation• Creation• Reflection• Participation
Media Literacy Capabilities (8 +2)
• Access• Understanding• Awareness• Analysis
plus the desire to do these things, and then to act on them
Multiple Literacies
TraditionalLiteracy
InformationLiteracy
MediaLiteracy
HealthLiteracyNews
Literacy
TechnologyLiteracy
VisualLiteracy
QuantitativeLiteracy
The purpose of media literacy education is to help individuals of all
ages develop the habits of inquiry and skills of expression they need to
be critical thinkers, effective communicators, and active citizens
in today’s world.
• Use writing and reading for inquiry, learning,
thinking, and communication
• finding, evaluating, analyzing, and
synthesizing appropriate primary and
secondary sources
• Integrate their own ideas with those of others
• Understand the relationships among
language, knowledge, and power
CPN Faculty Handbook
Critical Thinking Reading and Writing Outcomes:
Critical Thinking
• Curiosity and the Desire to Question
• Ongoing Engagement in the Process of Inquiry
• Inherent Skepticism
• Value Good Reasoning
• Flexibility and Open-Mindedness
Weak Sense Critical Thinking
vs.
Strong Sense Critical Thinking
Weak Sense - asking questions about things that don’t seem right, defend existing beliefs & knowledge
Strong Sense - being open and ready to question everything, even your own beliefs; being able to modify beliefs in light of new information
Strong Sense and Weak Sense Critical Thinking
Strong Sense and Weak Sense Critical Thinking
Where did students go to get quick access to information…
50 years ago?
100 years ago?
20 years ago?
Where do our students go today?
research a controversial
scientific issue and write one
paragraph
Hate.ComExtremists on the Internet
produced by HBO andThe Southern Poverty Law Center
KEY CONCEPTS OF MEDIA ANALYSIS
1. All media messages are “constructed.”
2. Each medium has different characteristics, strengths, and a unique “language” of construction.
3. Media messages are produced for particular purposes.
4. All media messages contain embedded values and points of view.
5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.
6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.
Hate.Com
Extremists on the Internet
produced by HBO andThe Southern Poverty Law Center
QuickTime™ and a decompressor
are needed to see this picture.
KEY CONCEPTS OF MEDIA ANALYSIS
1. All media messages are “constructed.”
Hate.Com
Extremists on the Internet
produced by HBO andThe Southern Poverty Law Center
QuickTime™ and a decompressor
are needed to see this picture.
1. All media messages are “constructed.”
2. Each medium has different characteristics, strengths, and a unique “language” of construction.
Hate.Com
Extremists on the Internet
produced by HBO andThe Southern Poverty Law Center
QuickTime™ and a decompressor
are needed to see this picture.
• Learn common formats for different kinds of texts
• Develop knowledge of genre conventions ranging from structure and paragraphing to tone and mechanics
• Practice appropriate means of documenting their work
• Control such surface features as syntax, grammar, punctuation, and spelling
CPN Faculty Handbook
Knowledge of Conventions Outcomes:
1. All media messages are “constructed.”
2. Each medium has different characteristics, strengths, and a unique “language” of construction.
3. Media messages are produced for particular purposes.
Hate.Com
Extremists on the Internet
produced by HBO andThe Southern Poverty Law Center
QuickTime™ and a decompressor
are needed to see this picture.
1. All media messages are “constructed.”
2. Each medium has different characteristics, strengths, and a unique “language” of construction.
3. Media messages are produced for particular purposes.
4. All media messages contain embedded values and points of view.
Hate.Com
Extremists on the Internet
produced by HBO andThe Southern Poverty Law Center
QuickTime™ and a decompressor
are needed to see this picture.
5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.
Hate.Com
Extremists on the Internet
produced by HBO andThe Southern Poverty Law Center
QuickTime™ and a decompressor
are needed to see this picture.
5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.
6. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.
Hate.Com
Extremists on the Internet
produced by HBO andThe Southern Poverty Law Center
QuickTime™ and a decompressor
are needed to see this picture.
"An enlightened citizenry is indispensable for the proper functioningof a republic. Self-government is not possible unless the citizens are educated sufficiently to enable them to exercise oversight.”
Thomas Jefferson
Students should “understand the relationships among language, knowledge, and power.”
Students should “understand how genres shape reading and writing”
Students should “use a variety of technologies to address a range of audiences”
CPN Faculty Handbook
Outcomes Receiving Emphasis: