UNIVERSIDAD CATOLICA SANTIAGO DE GUAYAQUIL

TUTORIAL PRESENTATION: 

PORTS AS ELEMENTS IN VALUE-DRIVEN CHAIN SYSTEMS THE NEW PARADIGM

LECTURER: MAX GALARZA Members: •Dayana Estupinan•Carmen Molina•Helanny Rendon•Mirian Villacis•Suanny Franco

Date: 29-02-2016Grade: 8

INTRODUCTION

The simple fact is that

the role of a port and its functionality are being redefined.

The port is a place in

which ships exchange

cargo to and from facilities

It is an operating

system to be optimized.

It is a set of sub-markets, a

market for tugs or pilots or berths – to

be made economically

or competitively

‘efficient.

BACKGROUND

Considering the overall scheme of the chain, we will focus on the analysis of port services and particularly in the container terminals, without noting that the good performance of this depends on the other actors:

Origine

Destiny

Consolidation

Deonsolidation

Ground Transportati

onGround Transportati

on

Port service

Port service

Marine transp

ort

EXPORT

IMPORT

THE FUNCTION OF PORTS IN THE SUPPLY CHAIN Seaports today have an important role to play in the context of

integrating their functions and operations with those of their supply chains. Two concepts have been associated with port supply chain integration namely intermodalism and organizational integration.

PORTS ARE ELEMENTS IN VALUE-DRIVEN CHAIN SYSTEMS

• Chains deliver value and competitive advantage to buyer and seller and chain players.

• It is the chain which delivers value to end-customer firms; firms in the chain capture value and deliver value to other firms in the chain.•Ports capture and deliver value – to other firms in the chain; but it is the chain in which the port is embedded which delivers value to the firms in the market.

REDEFINING PORT FUNCTIONALITY: THE PARADIGM?Port-oriented container landside movements are:

• Focused through a time-critical port terminal.

•Concentrated into ‘time-tolerant’ peripheral depots/terminals.

•Characterised by integrated, value-driven chain structures; Web enabled, market driven.

Ports must now be seen as elements in value-driven chain systems or in value chain constellations.

Delivering value to shippers and third party service providers; customer segmentation and targeting is based on a proposal by clearly specified value; port and capture value in itself and for the network in which it is embedded.

A PORT THAT IS INTEGRATED IN THE SUPPLY CHAIN IS CHARACTERIZED BYSeamless

communication

Elimination of wastageCost reduction in operations

through the just-in-time

concept Interconnectivity

Interoperability of modal infrastructure

and operations

Provision of valueadded services

and customer satisfaction

The new indicators are identified by viewing port performance in the context of a multi-modal process. The indicators include operations systems, infrastructure resources and logistics goals such as meeting customer requirements in terms of reliability, information processing, cost efficiency, flexibility and responsiveness. Ports nowadays thus have an important role to play as members of the logistics supply chain. In this role, the port is considered as part of a cluster of organizations in which different logistics and transport operators are involved in bringing value to the final consumers. In order to be successful, such channels need to achieve a high degree of coordination and cooperation

The new business environments beyond 2001 must be defined within a paradigm of ports as elements in value-driven chain systems, not simply as places with particular, if complex, functions.

Apart from their role as the traditional sea/land interface, ports are a good location for value added logistics in which different stakeholders of different channels in the supply chain can meet and interact.

Consequently, ports are considered to be not only an integral part of the transport system, but a major sub-system of the broader production and logistics systems in the global supply chain

CONCLUSION

REFERENCES

http://mobile.opendocs.ids.ac.uk/opendocs/bitstream/handle/123456789/1713/WP46.pdf?sequence=1

http://www.oas.org/cip/docs%5Ccomite_ejecutivo%5Creuniones_ordinarias%5C13reunion_2012%5CCECIP%5CINFORMATIVOS%5C6.%20ANALISIS%20DE%20LOS%20ELEMENTOS%20QUE%20INTEGRAN%20LA%20CADENA%20DE%20SUMINISTRO_CTC%20LOGISTICA.pdf

Maritime Policy & Management: The flagship journal of international shipping and port research ( Volume 29, Issue 3, 2002)

https://www.accc.gov.au/system/files/Breakout%20session%201%20Shipping%20-%20Ross%20Robinson%20presentation.pdf

http://zenithresearch.org.in/images/stories/pdf/2012/April/EIJMMS/11_EIJMMS_VOL2_ISSUE4.pdf