OCR Media Studies – AS Level

Unit G321: Foundation Portfolio in Media

Preliminary Task, Log Book and Evaluation

Name: Elijah MendozaCandidate Number: 6956

Center Name: St. Paul’s Catholic CollegeCenter Number: 64770

Music Magazine – Production

Preliminary Task Progression, Log Book and Evaluation

Preliminary Task Progression– EvidenceFront Cover

1. Image Placement 2. Shape Placement 3. Masthead & Strapline

4. Headline & Cover lines 5.Convergence, Multi media & Price

FINAL RESULT

Preliminary Task Progression- Evidence Contents Page

1. Shape Placement 2. Subheadings 3. Contents

4. Image Placement 5. School Notices & MagazineInfo

Final Result

Section 1) – Log Book

R&BRhythm and Blues (R&B) is a genre of popular African-American music which originated in the 1940’s where urbane, rocking, jazz based music was becoming more popular. R&B lyrics are often based on the experience of pain and relationship failures.

Famous R&B artists:

BAUER MEDIA GROUP

Bauer Media Group is a European-based media company that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world.

COVER LINESShows the content within the magazine which allows consumers to get a feel of

the content in the magazine.

MAIN HEADLINEImportant that it stands out so the

audience knows who the issue is based on (Star Appeal).

ESTABLISHED MAGAZINE FOR MY RESEARCH

MASTHEAD Essential that it stands out from the other

music magazines.

BARCODE/ PRICE/ ISSUE Basic information the consumers should

know.

Target Audience – Katz, Maslow, Hartley and/or socio-economic needsThe target audience for Q magazine can be denoted as ethnically diverse A-E class with the ages of 16 and above of both genders because the magazine provides music genres that is “very broad”. It gives them an opportunity to expand music tastes with trends of all music and music genres without confiding to a specific type of music. The magazine will boost the audiences self actualization and esteem because they are being given a wide range of music genres that they are able to choose from and explore. The audience will be able to diverse themselves into the broad content the magazine will offer and will also inform and educate them with genres they may not have thought to listen to. Additionally the audience become social climbers as they are driven to improve their status in society, by being given the opportunity to listen to different genres of music the audience become explorers which means they can relate to more people in society that have different music genre preferences.

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you researchFrom the research completed into this media product, I think the USP is that the music content provided is very broad with a wide selection of music for the readers to indulge into. The readers are given the opportunity to become open minded about their music choices and give them a chance to experience genres they have never experienced before.

The target audience for Q magazine can be denoted as..Open minded music lovers that are not restricted to a specific music genre and are eager to explore the music world.

MY MAGAZINE OF INSPO

Main Image:Star Appeal makes people

want to buy the magazine.

Cover Lines:Shows readers the content of the magazine before flicking

inside the pages.

Headline:Should stand out from others.

Date/ Links:Shows the relevance of the issue and how to find more

info.

Target Audience – Katz, Maslow, Hartley and/or socio-economic needsI am aiming to target my magazine at a ethnically diverse audience with the ages of 16-25 for both genders as I believe the music and artists of the R&B genre that my magazine provides would appeal to a worldwide E-C2 class market, I will do this by using familiar artists (such as: Justin Bieber, Selena Gomez and Kanye West etc.) and songs that are top of the charts. My magazine will boost esteem and self-actualization as it provides articles of artists and their personal lives which will inspire and give the readers an insight of their lives. The uses of the magazine is the personal articles of the artists and the gratification is the puff promotion of the trip to New York city, which I believe the readers would appeal to and make use of. The target audience for my magazine can be denoted as…Specifically interested in the R&B genre

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you researchFrom the research completed into this media product, I think the USP is the hybrid of content my magazine provides such as including articles of the artists and behind the scenes of the making of their music, which the audience may find appealing because they are getting an insight of what goes on in the minds of such aspiring artists.

In what ways does your Media product use, develop or challenge forms and conventions of real media

products?Although my magazine of inspiration are of different genres to mine I took inspiration of the format that they

used and alternated it to suit my magazine.

I got inspired to place my cover lines behind my main image which creates the illusion of a full page, this way it shows the readers that the magazine is jam packed with content. The colour scheme Billboard used is very classic and plain: the use of the plain white background and bold writing with the hint of the yellow inside the ‘d’ of Billboard, inspired me to stick with 3 colours which are white, black and gold. The placements are very similar on both magazines apart

from the masthead which I placed to be visible whereas Billboard placed it behind the main image.

FRONT COVER

CONTENTS PAGEI liked the idea of having a well organised contents page because it will be easier for my audience to find

what they want to read. Which I took inspiration from NME magazine.

DOUBLE PAGE SPREAD My double page spread is inspired by the magazine Mayhem. I took the idea of having the

artists name stand out so the readers are aware that the article is about that artist, I also liked the idea of a question and answer article as I believe this format is a lot

easier to read compared to having a bulk of text which may not be appealing for readers. However I did not exactly conform to the placement of my magazine of inspiration and instead

placed my questions between my main image so I am able to get more texts in compared to the boxes my magazine of inspo uses. I also placed an image of the album the artist is bringing out

for promotion.

How does your media product represent particular social groups?

I am aiming to target my magazine at a ethnically diverse audience with the ages of 16-25 for both genders as I believe the music and artists of the R&B genre that my magazine provides would appeal to a worldwide E-C2 class market. I have done this my providing the reader relevant music that may be growing or on trend in the charts. I have tried making it appealing to both genders by using a mixture of star appeal from Selena Gomez to Kanye West, giving all of the readers “male/female gaze”.

FRONT COVER: My focus group collectively agreed that a high quality image, interesting headline and cover lines which I tried to incorporate so it would be a magazine that my audience would want to read.

CONTENTS PAGE:

QUESTIONNARE AND RESULTS ANALYSIS

Photography Planning – Front CoverThe look I was trying to portray was edgy and dark which I believed would go well with the Interview because it is all about empowerment and getting over a breakup.

MAIN IMAGE

These are the imaages that I ended up not using as I did not think it best suited my front cover compared to the image that I ended up using.

UNUSED FRONT COVER IMAGES

Photography Planning - ContentsI used Lucy as my model throughout my magazine I also asked my friend James to become my

model to portray Justin Bieber because I believed he has the features to portray him well.

UNUSED CONTENTS IMAGES

These are the images I did not end up using because I believe the images I used for my contentsWere better suited for it that these images.

Photography Planning - InterviewI wanted my model to wear black clothing to signify the grief of a break up. The choice of clothing is slightly revealing which shows that although she is grieving she is still showing off her assets as a woman. I wanted her hair and makeup to look effortless to go along with the idea of grieving yet still looking empowered.

UNUSED DOUBLE PAGE IMAGES

I believe that these images did not portray the emotion I wanted to express which was the feeling of strength and power after getting over a rough relationship.

ANALYSING MY FRONT COVER MASTHEAD

I chose to name my magazine Deluxe as it means “luxurious or sumptuous; of a superior kind”. I wanted readers to know that my

magazine is of high quality and is superior compared to other music magazines.

MAIN HEADLINE I wanted my main headline to stand out which is why it is a bigger font compared to my cover lines. I also made ‘Selena’ a different colour so the reader will easily identify that the article is about her. I wanted to

use Selena Gomez as my star appeal because she has become very relevant and popular in the music industry as she has been constantly

releasing songs that have become successful.

PUFF PROMOTIONI included puff promotion which I believe my readers would

appeal to. Being into R&B I think they would enjoy a trip to the capital of the music industry.

COVER LINESI wanted to include several cover lines that I believed would intrigue the reader to flick through my magazine and possibly purchase it.

CONVERGENCE, MULTIMEDIA AND PRICE It is important that Include extra features to the magazine such

as the QR code where they are able to access more content online, along side with media links so they know where to find

them. The price is also important so they know exactly how much they would have to pay.

ANALYSING MY CONTENTS PAGEMASTHEAD

I included the mast head above along side with the words contents so the reader is aware that they are

reading what content is in the magazine.

CONTENTSI wanted to include a small masthead above the content which I think will give the reader a brief idea of what the articles are about. The contents

are placed under different categories, these set of contents are the ones found on the cover lines of

my front cover.

EDITORS NOTE The editor’s note is an introduction to the readers of

what they will expect from the magazine.

SUPPORTING IMAGESI wanted to include supporting images so the readers

get a feel of what they are going to read in the magazine.

ANALYSING MY DOUBLE PAGE SPREAD

MASTHEADI decided to use my stars name as the

masthead so it stands out and my readers know who the article is about without having to fully read through

the texts.

INTRODUCTIONI wanted to introduce my article

before going straight into it so my readers know an idea of what the

article will be about.

ARTICLE I wanted to go for a question and

answer format because I believe it is a lot easier and more entertaining to

read compared to reading a big chunk of text.

SUPPORTING IMAGEI wanted to include an image of the album because it is relevant to the article in terms of talking about her

album. It is also a form of promotion to get readers to listen to her new

song.