OCR Media Studies – AS Level

Unit G321: Foundation Portfolio in Media

Preliminary Task, Log Book and Evaluation

Name: Roshan Anton JohnCandidate Number: 6596Center Name: St. Paul’s Catholic CollegeCenter Number: 64770

Set Brief - Print

Music Magazine – Production

Preliminary Task Progression, Log Book and Evaluation

Preliminary Task Progression– EvidenceFront CoverStep-by-step

First I started off with a blank page with the school logo beside on the top right hand corner, where it displayed the schools logo, there was also some colour scheme of the school that was a maroon and blue, this was a boarder around the magazine but then I took that boarder away and added a purple colour way as that popped and standee out even more so therefore I used my own colour from what I was given so therefore I have that aspect of that magazine as I thought it looked better. And to help me make this magazine I added two guidelines so I will know where everything goes and will help be with the layout.

Then I added a master head as you can see and I didn't use any fancy writing, I just kept it plane and simple as it’s a school magazine so therefore I done this as it will be appropriate for the audience as its students that taking exams or starting their school year off. I kept the school logo as it looks good on the magazine and also I added to lines below the master head as I had an idea of writing something in those boxes of the main seat urges of the magazine for example sports and other things. That's what I have added so far with the school magazine.

Then I didn't make any changes to the master head and kept it the same but I added other things such as the strap line under the master head inside those boxes that I have made from earlier and then I added a barcode for the magazine below the the right hand side as a magazine needs a barcode and also I have added social media links below so that students will know where to find us. I only added the main social media links that are Facebook and Twitter. The font I used for the strap line was just formal so that it looks better and I'm using that throughout my magazine.

After that I have added a image of my friend looking directly at the camera and I only took a picture of one person for the front camera as I didn't want to add more that one person as I didn't feel comfortable adding more than one person so therefore I just added one of my friends as I though it might look good. I had to rub out the excess of the pictures that was not needed and then enlarged the image so that it will take most of the front cover so it gives a better feel to the magazine and also it will look better after I made the magazine a little bit bigger and it did.

I added a circle with a competition on it and the text I used was just formal again and also I used the same colour scheme As the background but I make it a little bit darker from the original colour from the bar ground so that it will stand out from the magazine and the reader will be able to see what he/ she gets from the magazine. Also I added some boxes beside the image to write in what the magazine has to offer and the competitions that are available. That's what I've done so far for this step for my music magazine.

Finally I added the finishing touches to my magazine that was the writing inside the boxes to my magazine so that was needed such as what the magazine has to offer such as what the magazine holds such as "tips on how to revise" and other things that where important on the magazine. I basically added all the main information the reader needs to know about my magazine such as what offers and competitions as still available and other things. After adding all these things in that basically made up my front cover so therefore I was finished with my front cover of the magazine that I have made.

Preliminary Task Progression– EvidenceContents PageStep-by-step

I started off with the contents page with the same layout I was given witch was the Maroon and blue colours with the same school logo. I removed the boarders again and added the same green type colour onto my contents page from my front colour so that the colour is consistent from the front cover to the contents page. Basically it was the same layout but then I added a headline contents page on the top left of the page of the magazine so that the reader knows what page it is. I added the school logo on the contents page carrying on from the front cover so that the magazine is consistent with what it says.

Then I added the the name of the magazine below the contents page so that it has some kind of show of what the magazine is and I still used the same font from the front cover to the contents page so that is consistent from the start. Basically I copied and pasted the the master head from the front cover to the contents page and I just minimised it to a smaller font size under the contents page headline. Then I added the editor information on the right hand side with all that information and I just copied and pasted a picture of me from a picture of me that was taken.

After this I added the social media staff such as Facebook and Twitter again carrying on from the front cover so that the reader doesn't need to go back all the way to the front cover to see the social media links and can just get it from the contents pages and I added a picture of the logo of the social media bases that I picked and added one picture of the left and the other on the right so that the picture can go onto the middle of the contents page.

After this added the page number on the right hand corner of the page and added the a image of the same person from the front cover but just a different picture and I added this of the left hand side of the magazine as you can see and both social media links on the left and right of the picture. I wanted to add a picture on the contents page as it will look good and give it the detail for the magazine. That's what o have done so far in this page if the contents page.

After that I added the headings of the story and I used a boarder for that so that it will look nice and the heading will stand out from the page and I used black outlines so that it lifts out from the page and I added other boarders that will make my magazine look good for the stories. I added an oval kind of shape to make my magazine look nicely layout. I added this oval kind shave so that I can add page numbers so that the reader knows where to go and also I added numbers in the heading to such as "13-20" and then I added below what's in between those pages and the stores of them.

After writing the heading and doing the boarders I added the page numbers in the oval kind shape I made and added the stories that the magazine includes and what features in this magazines and the font that I have used to do this is the same font but a different colour so that the letters stand out from the page and it will be easy for the reader to read. That's the main reason why I have added a different colour on the writing of the text on the contents page.

Lastly I just added the special offer on the bottom of the page so that everything will be layer out as I want the readers to go through the magazine first before entering some kind of competition so therefore I had to add that last so that they can go through my magazine And that's the last thing that I have done to my contents page and that's all I have done to my contents page.

Section 1) – Log Book

Q magazine

This is the magazine that I have chosen to reach for my music magazine. The main reason for this is because this Q magazine is a very popular and well known magazine that nearly everyone knows about. This Q magazine company is a respected highly read magazine as it is a popular magazine. The main reason why I have picked this magazine is because this will give me an idea how how my magazine could look like and how I could layout my magazine, basically this will give me a over view of how my magazine may look like as this is a music magazine. But this won't be the magazine I I am originally going to pick as this is mixed with different genres such as rap, hip hop, english Rock and other staff so Hereford this won't fit my purpose and target audience so therefore I'm looking for a hip hop magazine such as vibe and XXL magazine. These are the types of magazines that I'm considering looking at as that will give me more directions and inspiration for my magazine. I'm not sure if in doing hip hop for real so therefore this will be a good magazine to look at as this will give me an idea of what I may consider doing and Q magazine covers more than one genre so therefore that's the reason why I have been looking at this magazine.

Established magazine for my Research As you can see on the chart 68.3% of the male gender read Q magazine and there are less females reading the magazine so therefore this shows that I might consider making my target audience as males as they read magazines more than females so therefore the target audience may be males. And also the age group that reads the Q magazine most is teenagers Andalusia adults, basically the age group between 15-24 so therefore the target audience for my magazine may be people in the age group between 15 to 24 as 35.5% of the readers and between that age group and also that's where the most target audiences are and there is a 26.3% of people in the age group of 25 to 34 reading Q magazine so therefore I think that this may be a good age group as its not far for the other one. This Q magazine have a 70% of A,B,C1 profile groups. So therefore this shows that theQ magazine have a wide range of audience from being a high managerial audiences to a supervisory, audiences so this shows that Q magazine have a wide range of audiences from different classes so therefore this is good.The editor this is magazine is Andrew Harrison.This is a monthly magazine.This is a music magazine with different genres. The publisher of this magazine is Bauer media group.First issue was in October 1986.The language is English and its county of origin is in the United Kingdom

Target Audience – Katz, Maslow, Hartley and/or socio-economic needs

The target audience for the Q magazine is British males as they have a dominant of males reading this magazine and the target audience is probably males and they have a wide range of audiences of females and males but from Q magazines chat , it tells us that the magazine is read by males more than females so therefore the target audience is going to be males as they read the Q magazine more than females so therefore their going to be the target audience . The age group that read Q magazine is In the age group between 15-25 so therefore that's my target audience. So it will be males mostly in the age group of 15 to 25 so therefore I'm guessing it's mostly males that read the magazine between that age group. This will. E the audience from the Middle class background (Hartley) . As this magazine is £3.90 I'm guessing that, that's the reason why the ages is between 15 to 25 as the age between 15 to 18 your parents provide you with pocket money which is disposable income so therefore you are willing to spend it on things you like such as Q magazine, that's the main reason why the target audience is between that age group.

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you research

The unique selling point of Q magazine is that they have an ambiguous message on the spine that makes the readers want to guess what will features into the music magazine. That they have produced. The message has to be something to do with the magazine that they have done for example one of their magazine and the, say thing something about the star of something that's going to be shown soon that will get the magazine sold, basically something that will interest the audience and that will be their unique selling point. The will get the readers involved with the magazine and wanting to read the magazine and they need to feel involved with Q magazine and be pro active, which can be referred as the spine line, this could be the example of an different as (Steve Neal) some magazines won't work as hard as Q. Magazine so therefore I think that they have a good selling point as they use techniques such as adding different things on that magazines that will grab the readers attention and wanting them to buy the magazine and get into the magazine and at least be part of that they make.

Master head: This is large and bold and also is consistent. This is very eye catchy as the background is red and they a white Q that stands out from the background of the logo. This encourages the brand and it is recognisable as its easy to remember.

Strap line: This shows that what Q magazine have to offer and what is that main story about this particular magazine that will attract different readers that will find this interesting.

Head line: This is the main story of the magazine and what the magazine has to offer for the readers. This has been positioned below the master head and this is a difference (Steve Neal)

The barcode of the magazine

Date of issue and the price of the magazine which is £3.99 and was published October 2012

The published research of Q magazine

• The publisher of Q magazine is Bauer media group

• This media group was founded by them in 1875

• This publisher has only published 4 music magazines which are Mojo, empire, kerrang and also Q magazine.

• They turned over 1.56 billion pounds in 2010.

• They attract more that 19 million customers to their media product every single week.

• They offer over 300 magazines in 15 countries plus other media platforms for example TV and also radios.

Music magazine Genre research

Sub genres such as hip hop, pop, rock, R&B and also gospel.

Music magazines must include news to do with the music genre, interviews with stars, album/record reviews, concert dates and reviews, photo shoots and more.

Q magazine was founded in 1986 and published by Bauer media group and are a monthly frequency.

Rock Hip Hop

POP Electro R&B

My chosen music magazine genre

The magazine that I have chosen to look at is XXL a magazine. The reason for this is because they are a hip hop magazine and this is what I have been looking and I like the types of magazines that they have been doing as I want to make a magazine that kind of looks like their s replicates theirs as they have a wide range of audience and also they are doing the same music genre that I have been wanting t do which is hip hop. The main reason why I have picked this magazine is because they are the most brought and read magazine in the niche hip hop sector so therefore me using them as inspire ration will be perfect as I like how they layout their magazines and also I like the way they publish their magazine and they have a similar target audience to Q magazine so therefore I am considering doing this magazine as this will be fitting in perfectly with my magazine. The common colours used in the XXL magazine is red p, white and black and they have used this colour scheme as they have asked their audience. This magazine will be a good inspiration for me because it fits in with what I want to do and also I have many ideas from looking at their past magazines and this made me choose this magazine as I can use some of their brilliant ideas from their magazine to my magazine as I'm using XXL as my magazine of inspiration.

Music Magazine –

Genre researchMasthead

Main Headline

Cover lines (Secondary stories)

Main Image – Usually denotes some ‘star appeal’ (Richard Dyer)

Barcode/Price/Date/Issue

Mater head: Big bold letters in a red background with white letters and this stands out with the colour combinations that they have used.

Headline: the main story of the magazine

Pice: $5.99

Date

Barcode

Cover line: loads of information of what this magazine has to offer as it tells us that Dr Dre has brought a new that that is Kendrick Lamar so there is decent amount of information on the cover line.

Strap line: "special collectors issue 15 year anniversary"

Established Magazine for my Research

XXL is one of the biggest magazines in the united states. This is a hip hop magazine based in America. The frequency of this magazine is 6 per year. The main target audience for XXL magazine is males. XXL keeps up with the pace of hip – hops dynamic energy and targets the trendsetter who lives for urban music.

Target Audience – Katz, Maslow, Hartley and/or socio-economic needsThe target audience for this magazine is males in the age of 25 to 29 also people that are into hip hop would get this magazine to even under 18s. The ethnicity of this magazine really aims at African Americans more likely . This is more aimed at males as Hip Hop is mainly aimed at males rather than females so therefore XXL magazine reaches out to males more than females but XXL magazine do have a wide range of audiences from a wide range of age groups. Mainly the age group for this is going to have to be 15 to 25 as that’s the age where people have disposable income to spend their money on things such as magazines so therefore XXL magazine can be brought by teenagers as they are more interested in Hip Hop than any other genres.

What is the USP of this magazine? YOU MUST refer to specific conventions/stories from you researchThe USP of this magazine that I have choose is putting known celebrities on the from cover as a main image so that the target audience can notice and get the magazine that they may idolize. They use very known stars that people are into and that is a unique selling point as people will buy the magazine just because of the star featuring in the magazine. The main thing they do that will grab the readers attention is the latest Hip Hop news and interviews with starts that are known in the Hip Hop music industry. The reviews and promotions on the XXL magazine will attract readers from a wide range of people and this is good as it’s a unique selling point.

Publisher research

• The publisher of XXL magazine are harries publications is a American consumer magazine. This magazine is published in New York City that publishes over75 titles. Harris was founded in 1985 by Stanley Harris and he as been in the publishing business since the later 1950s. There is a monthly unique victors to the XXL magazine website, there are and overall of 1,014,085 victors per month. There are 11 numbers of issues per year. Harley has said the XXL magazine readers are middle class men, mostly African American so therefore they are going to be the in the age group of 21-25. There is a 78% of male readers for this magazine and they are in the age group of 27 years old.