LIIAR

Masthead

Date

Main Image

Cover Lines

Plug

Colour Scheme of red, white & black

Splash

Conventions

Banner

Lure

Barcode

Buzz Words

Codes And ConventionsMasthead- The masthead follows magazine conventions as they are placed at the top left hand corner. The title/logo is red which contrasts the colour of the picture and creates emphasis on the main object.

Buzz Words- The buzz words that are used on the cover are “Exclusive”, “Sicko” and “The Next Big thing” because they attract attention. They also use the buzz word ‘Arctic Monkeys’ because they want to specifically target the audience and to identify their interests. The words are in red to contrast against the lead singers blue and white clothes.

Barcode- The barcode is located in the bottom right hand corner and uses up little space which suggests that the audience should be attracted to the magazine without considering the price.

Main Image- The main image is of a mid shot of the band ‘Arctic Monkeys’ . The band have been given a vintage look wearing aviator sunglasses and hair styled into a “quiff”. The rest of the band also have styled their hair swept back as well which emphasises the vintage look. In the background of the picture it shows a garage which creates an alternative and cool look reflecting the genre of the magazine. The photograph shows the band looking straight into the camera and addressing the audience. The image is the main focus of the magazine.

Date and Issue Number- The date is helpful for the reader to identify the issue. The date and issue number are in black which contrasts against the white background of the image. The font used is a serif style which is generally used on the NME magazines.

The quote used on the cover ‘Are you ready for us then?’ is cleverly used to reflect the bands temperamental aura. The cover line under this says ‘On the road and one the run with the new look’ which tells us of the story that is going to be picked up. The magazine front cover is about attracting people to buy it.

Colour Scheme- The colour scheme of the magazine is red and white which makes the magazine stand out and look more eye-catching. This follows conventions of a magazine as it’s eyecatching. The other focuses of the magazine are all capital lettered and use san serif in white and red.

Colloquial Language: Colloquial Language is used a lot on the front cover of this magazine using words like ‘Sicko’ and ‘Potty Mouth’ in the lure. They may include colloquial language to relate to the audience.

Main Focus: The main focus of the magazine is printed in the middle-bottom of the page as the picture dominates most of the page. However, I do think that the title stands out from the page because of the use of sans serif font, red ,bold ,capital letters with the picture.

InstitutionPublisher, Company...?

Publisher : NME is published by IPC MEDIA

IPC Media first started publishing NME in 1952 due to the ‘upsurge in the music scene’. The launch of NME “set the ball rolling with its compilation of the first official UK record chart - topping that bill as Britain's very first number one was Al Martino's Here In My Heart.”

“NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage.”

“NME has become a truly unique multi-platform media proposition. Across the magazine, NME.com, NME Video and the brand's live events and awards, NME reaches over 1.1 million music fans every week.”

IPC Media also produce other magazines like Shooting Times, Chat and Fate. “With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month.”

http://www.Ipcmedia.com

Ideology – Message, Moral Values?

•NME (National Music Express) is a popular music magazine which is associated with genres like rock, indie and alternative.

•It mainly focuses on the well known acts that are signed to a record deal. In this case, the well known band ‘Arctic Monkeys’ are on the front cover.

•The morals that NME has is covering bands not only for commercial gain and that critical acclaim is more important that commercial.

Audience

The target audience for NME is the well educated fans of bands and new music. They also would probably like indie/alternative music as this is the type of artists that feature in the magazine. As the magazine has a film feature, they would probably enjoy reading about wider subjects.

I also will assume that it is targeted predominantly for men from the UK due to the British featured band on the front cover who are men.

The target audience is young adults – we can see this from the front cover as not many younger teenagers are fans of their music and so the magazine does not cater for them. Another way we can see that it is focused for older teenagers is that the ‘BLUR EXCLUSIVE’ plug would appeal more to older people due to the fact that Blur were popular in the late 80’s.

However, lately music fans of all ages have been target because of recent style changes in the magazine have pushed it away from being aimed solely at a 15-30 age bracket.

Representation

Alex Turner (middle left) has been given a vintage look wearing aviator sunglasses and hair styled into a “quiff”. The rest of the band also have styled their hair swept back as well which emphasises the vintage look. In the background of the picture it shows a garage which creates an alternative and cool look reflecting the genre of the magazine.

They are all not smiling at the camera and are looking directly into the camera to address the audience.

Alex Turner is positioned in the middle of the photograph in front of the other members which suggests that he is the leader/most popular.

Masthead

Date

Main Image

Colour Scheme of pink, white and black

Splash

Conventions

Banner

LureBarcode

Buzz Words

Masthead: The masthead is conventionally placed at the top left hand corner and it is in a white font to make it stand out more against the pink background. The swirly font used on the front cover attracts the younger audience. Colour Scheme: The colours displayed are pink, black and yellow which are bright and vibrant to make the magazine eye catching. This is another clue that the target audience is for younger girls due to the feminine colours used. Buzz Words: Buzz words are used like ‘secret’ and‘plus’ conveniently placed on the front cover to attract the audience. They also use colloquial language like ‘Bleurghh’ and ‘Blimey’ to try to relate the target audience more. Date and Issue:The date is helpful for the reader to identify the issue. The date and issue number are in black which contrasts against the pink background of the image.. Barcode: The magazine follows codes and conventions by having a barcode to indicate the price and issue. The barcode is located in the bottom left hand corner and uses up little space which suggests that the audience should be attracted to the magazine without considering the price.Lure: The lure is conventionally placed at the bottom of the issue which displays what is ‘also inside’. This allows the reader to see the other stories features in the magazine. Splash: The splash follows conventions by explaining the main story of the magazine and also having a picture to explain/emphasise further.Main Image: The main image is of the girl band Little Mix which relates to the splash. They are posed looking shocked which relates to the headline ‘ONE OF THESE GIRLS HAS A SECRET’. They look as if they have been let in on the secret ‘one of these girls’ apparently has.

Institution

Publisher, Company...?

Publisher : Top Of The Pops is also published by IPC MEDIA

“With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. We engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Our award winning portfolio of websites reaches over 25 million global users every month.”

http://www.Ipcmedia.com

Ideology

•Top of the Pops is a popular music magazine which is aimed for younger readers. It was launched in February 1995 published after the TV show.

• It also associated with genres like pop and well known artists and celebrities that would appeal to a younger audience. It mainly focuses on celebrities who are well known or have been on programmes aimed at kids e.g. Disney stars.

•The main content of the magazine includes gossip, cringes, fashion and beauty advice.

•The brand identity of the magazine is commercialisedand a happy pre teen magazine.

•It conforms to the ideology and is aimed at a younger audience who are interested in celebrities and pop music artists.

• It is published every month

It is quite obvious that the magazine is aimed for a young girl target audience from 8-13 years old.

We can see this due to the simplestwriting style, the narrow vocabulary and the different uses of colour like the pink and yellow.

Also they have chosen to include celebrities that appeal to a younger target audience like One Direction and Little Mix.

Audience

Representation

•The well known girl band Little Mix are posing on the front cover. They look as if they have been let in on the secret ‘one of these girls’ apparently has.

•They are all looking at the camera to address the audience.

•By featuring Little Mix on the front cover, it attracts fans of them to buy the magazine.

•They are aimed at pre-teens so by having them on the front cover it attracts a wide audience.

Masthead

Date

Main Image

Cover Lines

Colour Scheme of red, white & black

Splash

Conventions

Banner

Lure

Barcode

Buzz Words

Masthead- The masthead follows magazine conventions as they it is placed at the top of the page. It also a vital element of this magazine because the logo is what makes it memorable. Buzz Words- Words like ‘Plus’ attract people to the magazine. Main Image- The main image is of a long shot of the singer Lana Del Rey. This does not follow magazine conventions because it is normally a mid-shot.Splash- The splash follows conventions by explaining the main story of the magazine and also having a picture to explain further. In this case it is ‘Inside story on a modern day icon’ and a picture of her. Barcode- The magazine follows codes and conventions by having a barcode to indicate the price and issue. Lure- The lure is explaining the other features that are in the magazine and this also follows conventions. Colour Scheme- The colour scheme of the magazine is red, black and white which makes the magazine stand out and look more eye-catching. This follows conventions of a magazine. Date- The date is helpful for the reader to identify the issue.

Codes And Conventions

Institution

Rolling Stone is published by Wenner Media

“Wenner Media, LLC, a privately held company headquartered in New York City, publishes Rolling Stone, Us Weekly and Men’s Journal magazines. The company's three brands collectively attract a gross monthly audience of 58.1 million”

Ideology

•Rolling Stone is a popular music magazine which is associated with a wide range of different music genre.

•It mainly focuses on the well known acts that are signed to a record deal. In this case, the well known artist ‘Lana Del Rey’

Audience

From this issue, we can see that the magazine would be for young adults as Lana Del Rey’s fans are younger adults. The magazine is clearly for people who have a strong interest in music and want to know more about the artists featured.

The magazine does not focus on a certain genre of music for example it has a Lady Gaga feature (pop), The Killers (Rock) and AzealiaBanks (Rap) all on the front cover. This means that it has a wider audience range and will therefore appeal to more people.

Representation

•The image is of Lana Del Rey in a white swimming costume.

•The image is in black and white and the writing is in red which makes it stand out more.

•She is posing and looking directly at the camera.