LIVE BETTING – THE OPPORTUNITIES FOR AFFILIATES

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INTRODUCTION

• BETFAIR IN PLAY ZONE

• MOBILE APP

• LIVE STREAMING

• XML/API FEED

• SUMMARY

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BETFAIR IN PLAY ZONE

BETFAIR IS MOBILE ON ALL CORE PRODUCTS...

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MOBILE KEY POINTS• BETFAIR APP WAS THE FIRST BETTING APPLICATION IN THE APPLE STORE FOR BOTH THE iPHONE AND iPAD

• AVAILABLE ACROSS ALL PLATFORMS

• VIEW BETTING HISTORY / DEPOSITS / WITHDRAWS / ALL SPORTS / FORM / RESULTS / TIPS / CONTENT

• MOBILE CUSTOMERS ARE 19% MORE VALUABLE TO BETFAIR

• FATSEST GROWING AREA OF THE BUSINESS

• NEW APP AVAILABLE – BETFAIR RACING APP

• COMING SOON – MULTIPLE BETTING ON BETFAIR MOBILE

• ALL CUSTOMER TRACKING IS IN PLACE AND REVENUE COMMISSIONS AVAILABLE TO AFFILIATES

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MARKETING - A SNAPSHOT OF WHAT WE HAVE DONE SO FAR

LIVE STREAMING ON BETFAIR

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LIVE STREAMING - KEY POINTS

• Live events streamed straight to your desktop

• Horseracing, Football, Tennis and more

• Form, Stats, Results are all available in the live video area

• Many events are free of charge although some require a minimum £2 bet

• XML feed of events is available to all Betfair affiliates

• All links provided are tracked in the affiliate system and link straight to live video

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BETFAIR PRICE FEEDS – XML/API

• API feed available to all affiliates – Odds Publisher license (300 calls/min)

• Dedicated support team available – BDP@betfair.com

• XML feed available to all affiliates – 5 min refresh covers all markets

• All links direct to market and fully tracked in the affiliate system

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SUMMARY• Live betting is a key focus to Betfair and is our main USP

• In Play Zone is live and will be expanding to cover more sports and more markets

• Mobile is a the fastest area of growth at Betfair and we are looking at key partners and developers to work with

• Betfair has a Business Development Team that works with developers to build new betting platforms and mobile apps

• More and more live events are being streamed on Betfair – All UK and Irish racing

• Our live prices are available to affiliates and partners with a dedicated support team

• Betfair constantly strives to make all new products and developments available to affiliates and partners so we can work together to offer customers the number one betting platform in the world

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THANK YOU - ANY QUESTIONS?

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