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HOW (AND WHY) DO WE LINK ON LINKEDIN? INTERACTIONAL SOCIOLINGUISTICS AND SOCIAL NETWORKING
Anna Marie Trester,Georgetown University Department of Linguistics
Overview of the workshop
The Many Worlds of LinkedIn (April)
Suggested connections
Profile views
Newsfeed
Menu bar
Status update
Connections
As linguists, we are interested in What was said What wasn’t What you could have said, but didn’t
Stories are a choice (just as it is a choice to tell them, it is a choice NOT to tell them)
And then, you make choices in HOW you tell them!
Some Lx concepts that will become relevant today
Information Given / Given Off Face Audience Design Referring Expressions Genre
Uncovering Interactional Norms
“like” “friending” Happy Birthday
Newsfeed
Endorsements “linking” Happy Work
Anniversary Newsfeed
Facebook LinkedIn
In both, norms for interaction are constantly being negotiatedAs linguists, we DESCRIBE these, we do not PROSCRIBE!
DOING Things on LinkedIn Searching “People you may know” Posting Updates LinkedIn Today Researching
Companies, Jobs, Yourself!
Picture – tells a story (engaging) personal vs. professional
Headline – not just your job title (positioning!) LinkedIn: wizard or “Improve your profile” Use of Keywords Summary – pay attention to genre!
Experience (different from a resume)
Summary example 1
Summary Example 2
Summary Example 3
Summary Example 4
I evaluate domestic and international credentials… Evaluate domestic and international credentials… Evaluates domestic and international credentials… She evaluates domestic and international credentials… Alison evaluates domestic and international credentials… We evaluate domestic and international credentials… Domestic and international credential evaluation…
Talking about yourself on LinkedIn:Pronoun choices
Groups Join relevant groups: Ask Questions, Start a Group, Demonstrate “thought leadership”
Alumni Target by an industry or geographical location
Locations If you are planning to travel, or move
Some more tips – getting out “Link out” as much as possible within
the site Visuals: examples of your work Public profile: Change the public name
they give you! And then get that link OUT
Remember: When you edit your profile, it sends a message to your network
SOME FINAL THOUGHTS
About LinkedIn Linked In multifaceted (many worlds
within it) At the same time nested (only one piece
of any person’s social media presence) Always understood in context: learn as
much as you can about the contexts in which your profile will be used and understood
Being on LinkedIn does not mean “I am looking for something”
Be generous Use what I have shared with you today
as a mechanism for getting feedback Get in there and…. ….PAY IT FORWARD!!!!
