Jason Raofpur

LIBERTY MUTUAL

INDUSTRY TRENDS• Consumers switching to online buying

• 2/3 of buyer’s journey digital• Cold calling increasingly ineffective

• Only 2% of cold calls result in an appointment

Puschasing Decision

OnlineOver the Phone

6.16% response rate on cold calls- Direct Marketing Association

Takes average of 8 cold call attempts to reach a prospect

Each year agents lose 14% of clients

What does that mean? 30-35% loss in potential revenue

Solution: ADAPT

• Market yourselves online• Create online brand• Target prospects where they are

looking• Convert cold leads to warm • Boost # of QUALITY leads

Advanced Search with Lead Builder• Create custom lead lists with custom searches to

source + close deals

Real- Time Updates• Get relevant insights on your accounts and leads

InMail• Contact decision makers in a credible way, even if

you’re not connected

SSI Dashboard

Implementation

• Enact product between sales staff

• Managers access for viewing and reporting

• Up and running within 1 business day