27
Letter Format Business Writing: Chapter 10 “Business English” by Andrea B. Geffner

Letter format le

Embed Size (px)

Citation preview

Page 1: Letter format le

Letter Format

Business Writing: Chapter 10

“Business English”

by Andrea B. Geffner

Page 2: Letter format le

Classic Letter

Page 3: Letter format le

Modern Letter

Page 4: Letter format le

Photo Letter

Page 5: Letter format le

Why is the physical

appearance of a business

letter important?

Page 6: Letter format le

Letter Content vs. Letter Appearance

The letter appearance = the physical condition of a letter

that makes the first impression on your reader

The look, arrangement, print quality, etc. of your letter

produces an opinion on your reader before actually

reading even 1 word you have written

Page 7: Letter format le

Once you have composed

your letter, keep in mind:

PRINTING

PARAGRAPHING

WHITE SPACING

Page 8: Letter format le

PRINTING

letters should be:

• single-spaced

• double-spaced between paragraphs

• print = Clear & Dark

• clean from errors

(NEVER correct after printing)

Page 9: Letter format le

PARAGRAPHING

• Place paragraph breaks at logical points

• Present paragraphs in a even appearance

A 1-line paragraph followed by an 8-line paragraph looks bottom heavy

Paragraphs of approximately same length please the eye

Page 10: Letter format le

WHITE SPACEBesides PARAGRAPHING…

(white space between paragraphs)

• Leave space by entering the body of your letter on the page

• Ample margins of white space should surround the message

(top, bottom, right, left)

• If a letter is brief, avoid printing too high on the page

• If a letter is long, do not hesitate to use an additional

sheet of paper

Page 11: Letter format le

Preparing a letter on a

computer will ease the job

of formatting

Page 12: Letter format le

Parts of a business letter

Letterhead

Dateline

Inside Address

Attention Line

Salutation

Subject Line

Body

Complimentary Closing

Company Signature

Signer’s ID

Reference Initials

Enclosure Reminder

“Cc” Notation

Page 13: Letter format le

ARRANGEMENT

STYLES• The vertical placement of letter parts is standard/Rigid

• The horizontal placement of letter parts may vary/Flexible

There are 5 basic business letter styles:

Full-Blocked (10-2)

Blocked (10-3)

Semi-Blocked (10-4)

Square-Blocked (10-5)

Simplified/Ams (10-6)

Page 14: Letter format le

FULL-BLOCKED

• All letter parts

begin at the left

margin

• It is the fastest

traditional

arrangement

style to prepare

(10-2)

Page 15: Letter format le

BLOCKED• All letter parts begin at the left margin, except:

dateline

complimentary signature

writer’s ID

They start at the horizontal center of the page

(10-3)

Page 16: Letter format le

BLOCKED

OPTIONS:

dateline may end at the right margin

attention line & subject line may be entered or indented

(5-10 spaces)

(10-3)

Page 17: Letter format le

SEMI-BLOCKED(10-3)

• Same as BLOCKED, but…

the beginning of each paragraph is indented

(5-10 spaces)

Page 18: Letter format le

SQUARE-BLOCKED(10-5)

• Same as Full-Blocked with 2 changes:

date appears on the same line as the inside address

& ends at the right margin

Reference initials & enclosure reminder appear on the

same lines as the signature & signer’s identification

• This arrangement saves space allowing long letters to fit

in one page

• Make sure that the inside address won’t run into the

dateline

Page 19: Letter format le

SIMPLIFIED/AMS(10-6)

Same as full-blocked, but…

• no salutation or complimentary closing

• entirely capitalised subject line (without the word “Subject”)

• signer’s ID is printed in all capitals

• lists are indented 5 spaces unless they’re

1. numbered or

A. lettered

Note: Add NO PERIODS after the number or letter

Page 20: Letter format le

SIMPLIFIED/AMS

• Extremely efficient style

• Requires less time to prepare than other styles

BUT….

• It is IMPERSONAL, reason why the reader’s name

should be mentioned at least ONCE in the body of

your letter

(10-6)

Page 21: Letter format le

PUNCTUATION

STYLESThe only letter parts to be followed by punctuation marks are:

• Salutation

• Complimentary Closing

• Body (following the general punctation rules)

OPEN:

No punctuation is used except in the body.

STANDARD:

Salutation is followed by a colon (:)

Complimentary closing is followed by a comma (,)

Page 22: Letter format le

POSTSCRIPTS

• It is advisable to AVOID postscripts

• When a letter is well-planned, all the pertinent information

is found in the BODY.

• If a PS is required, it must be arranged as the other

paragraphs in the letter and preceded by “PS” or “P.S.”

PS: Let me remind you of….

Page 23: Letter format le

POSTSCRIPTS(10-7)

Page 24: Letter format le

ENVELOPE

• Addressed to correspond with the inside address.

• State name should be abbreviated in accordance with

US postal service (ZIP-Code Style)

Page 25: Letter format le

FACSIMILE/ FAX

Are they still in use?

Page 26: Letter format le

FACSIMILE/ FAX

• A facsimile is an exact copy of a document of written or printed material

• Transmitting a letter by facsimile is:

faster that by regular mail

BUT…

slower than by email

• Any letter in a standard format may be faxed

• Letters are preceded by a cover sheet with specific data

Page 27: Letter format le

FACSIMILE COVER

SHEET• Recipient’s name, company name, fax number

• Sender’s name, company name, fax number (if not in the letterhead)

• Date

• Total number of pages (including the cover sheet)

• Brief summary identifying the contents of the fax.