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essons Learned from orld of Warcraft deral Consortium for Virtual Worlds y 11 th , 2011 Daniel Laughlin Eric Hackathorn

Lessons Learned from World of Warcraft

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There is much to learn about virtual worlds from the entertainment sector and yet those investigating government applications tend to distance themselves from this important heritage. In many cases, virtual world experts tend to only look at other serious games to avoid being labeled as someone wasting time or money. This sets the wrong standard and will destine “serious” uses of virtual worlds to repeat the mistakes already solved by the entertainment industry.This presentation demonstrated World of Warcraft – a massively multiplayer online role-playing game (MMORPG) by Blizzard Entertainment. At over 12 million paying subscribers, it is currently the world’s most-subscribed MMOROG generating approximately 1.8 billion dollars in revenue every month. The presentation focused on best practices, game design, reward schedules, and the implications for training, education, and other serious uses of virtual worlds.

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Page 1: Lessons Learned from World of Warcraft

Lessons Learned from

World of Warcraft

Federal Consortium for Virtual WorldsMay 11th, 2011

Daniel LaughlinEric Hackathorn

Page 2: Lessons Learned from World of Warcraft

What is World of Warcraft?

Page 3: Lessons Learned from World of Warcraft

Why should we care?

• Virtual worlds are derived from MMOs

• Our goal is to remind the community what the state of the art in game technology is today

• Quality, depth, and stickiness

Page 4: Lessons Learned from World of Warcraft

Why should we care?

At around 12 million paying subscribers, it is

currently the world’s most-subscribed

MMOROG generating approximately 1.8

billion dollars in revenue every month.

Page 5: Lessons Learned from World of Warcraft

• Wowwiki is the second most popular wiki on the web after wikipedia

• The amount of information generated by fans on sites like wowwiki easily rival the intelligence gathered in Intellipedia

Why should we care?

Page 6: Lessons Learned from World of Warcraft
Page 7: Lessons Learned from World of Warcraft

Why should we care?

Page 8: Lessons Learned from World of Warcraft

The Technology

Page 9: Lessons Learned from World of Warcraft

Hands on Demonstration

•Visit Stormwind•A daily quest•Size and scope

Page 10: Lessons Learned from World of Warcraft

Hands on Demonstration

Not all skills are available to all characters, this adds realism to role playing.

Page 11: Lessons Learned from World of Warcraft

But what about user generated content?

3rd Party Add-Ons

Page 12: Lessons Learned from World of Warcraft

Lessons Learned

There is a lot more than killing monsters going on here.Non-linear play with choices!

Page 13: Lessons Learned from World of Warcraft

Lessons Learned

Nearly 10,000 quests are available in WoW today. Most players will only see a fraction.

Page 14: Lessons Learned from World of Warcraft

Lessons Learned

The precision demonstrated by teenagers rivals the best military units

Page 15: Lessons Learned from World of Warcraft

Lessons Learned

The best crafted items require multiple people and cooperation.

Page 16: Lessons Learned from World of Warcraft

Conclusions

•Passionate problem solving•A rewarding challenge•The necessity of teamwork

Page 17: Lessons Learned from World of Warcraft

http://government.guildportal.com/

Page 18: Lessons Learned from World of Warcraft

Conclusions

Help us design an MMO!

Page 19: Lessons Learned from World of Warcraft

Questions?Questions?


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