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Presentation at the Educomm 2009 Conference
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Lessons LearnedBringing Business Practices to Higher Education Technology Management
15 Years in College Enrollment Management and Marketing
Started TargetX in 1998410 College & University Clients
Technology - Creative - Experience
Online.In print.
In person.
Recruitment Minute (Fridays)Xpert Tips (Mondays)The iThink Blog
Free on Fridays WebcastsXpertSummit (2009 in Atlanta)
iThink & iDrink (NACAC 2009 Baltimore)
Two Stories.My “challenging” relationshipwith Information Technology.
Another Story.My frustrating relationship
with purchasing.
One Final Story.My indignant relationship with shared governance.
What drives you crazyabout higher education?
(or your college :)
The Tipping Point
ROI
A Time for Different Decisions.
Humans instinctively resist change.
Lessons LearnedIdeas to Consider
Watch YourLanguage
You provide a service.You accept money for it.You have delivery costs.
You pay people. You may (or not) have profits.
It’s a Business.Stop thinking it’ssomething else!
BusinessConsumers or Customers
Sales & MarketingCosts, Return, Investment
Experience
Train staff differently.Provide different tools.Create different plans.
Set different goals.Hire different skills.
Have different priorities.
Get Everyone On Board(or get them off)
Hire the best people you can afford, pay them well, get out
of their way.
TargetX Human Resources Strategy, 1998-Present
Everyone is replaceable.Everyone is accountable.Everyone has ownership.
Do you know what your staff spend their time
doing?
Do you know what you
own?
30-Every-90
Share Information(especially financials)
Knowledge is Power.Empower your People.
Department BudgetShort-Term Focus
Long-Term Direction
Employeevs.
Team Member
Do What You Do Best(outsource the rest)
What is your college“in business” for?
BookstoreFood Services
HousingInformation Technology
what’s next?
What is your department
“in business” for?
A Time for Different Decisions.
What is “core” to you?
Build vs. BuyTool vs. ServiceWant vs. Need
Today vs. Tomorrow
Your Vendor Relationship
Vendor PartnershipMutual Goals/Understanding
Regular CommunicationNew External Perspective
Teardown Mistrust
Take back purchasing responsibility.
Read Different Stuff
“How does cloud computing relate to your institution’s
security policies?”
Down withCommittees!
“Committee on Committees”
Hire great people.Give them ownership.
Make them accountable.Provide necessary resources.
Take the Chairs Away
What are your 3?
SubigentesHumanitas
Mortuas
OverthrowingDead Culture
The Times They Aren’t a Changing.
They already have.
