The MuffCake Factory

Presentation 9

Step 1: Gather Ingredients, Tools & Pairings

Step 2: Preparation of Ingredients Step 3: The Baker’s Positions Step 4: One Recipe

Today’s Recipe

OrganicBecause it Does Make a Difference

Resources Human

Resources

-Minimal employees in truck-1 on weekdays -2 in the most busy hours

Truck

-Customer Likes: Truck vs. Brick ’n Mortar

Customer Survey

Activities Baking

Organics

-Organic important?

-3/5 would taste organic and buy it

Delivery of MuffCakes

-Companies & individuals value the delivery?

-Survey

Partnerships Nespresso Suppliers Local Markets

-

MVP Evolution ● Muffins &

Cupcakes● Seasonal Flavors ● Artistic Look● Organic ● Higher Price

Point

● Organic● Muffins● Same Price Point

“Final” Product Features Less is More…(easily made)

Where’s Your Head At?

Corporate Positions

Operations OfficerMarta “The Caker” Cardoso

● Operations● Research● Product Strategy● Employee

Management

Financial OfficerAgatha “The Revolver” Rauchfleisch

● Financial Planning● Raising Capital● Capital Management

Marketing OfficerPhillip “The Frosting” Forsgren

● Partnership Acquisition

● Brand Management● PR

Baking Process1. Receive Pre-Sales quota and surplus wanted to sell in

truck/stand2. Calculate amount of supplies needed3. Research economical “cheapest” options4. Place order Gain ingredients & supplies from distributors5. Check ingredients & quality control6. Prep baking station for baking7. Follow Super Secret Recipe to bake8. Prep for Packaging & Delivery Process.9. Repeat step 1 for new orders.

Web UpCakes● Hot & Fresh

Keep FBookin’!● Increased Likes,

New Banners & Pictures Posted

The MuffCake..ers