Year 11 Media StudiesClass of 2016-17

Intro Task• In pairs, discuss the answers to

the following:• 1. What is your name?• 2. Who is your favourite music

artist?• 3. What did you enjoy most

about media studies last year?• 4. What are you looking

forward to this year?• Listen carefully as you will need

to remember your partner’s answers to share to the class!

Welcome Year 11

Let’s get to know the class of 2016-

17..

Bonus points if you can tell me who I

am?

Course content• Assignment 1 – Advertising - COMPLETED• Assignment 2 – Film Promotion - COMPLETED

YEAR 10

YEAR 11Controlled

Assessment: 3 ASSIGNMENTS

(60% of final grade)

Written Exam:1 hour

(40% of final grade)

THE BASICS

• Assignment 3 – Music PromotionResearch, plan produce and evaluate your own music

video.

• Written exam – TV Game ShowsMock Exam: First week in Dec

Real Exam: 23rd May 2017

Expectations Attendance Punctuality (3 Strike Policy) Organisation (3 Strike Policy) Homework completed and deadlines met Excellent behaviour and focus in lessons Note-taking in theory lessons (in books) Respect equipment and Room 57 Work submitted electronically and by paper

(folders on Media Drive and in Filing Cabinet) Respond to feedback when work is marked Attendance at Media Café Wider reading and regular visits to the blog

HELP AND SUPPORT• Miss M’s office in room 57

• Miss Bozdagli (Media Technician)

• Media café (Tues and Thurs 3:15-4:15)

• Sharepoint

• Coombe media blog

http://ocrcoombemedia.blogspot.co.uk/

Assignment 3 – Practical Production and EvaluationCandidates undertake a practical production which addresses Media Language, Representation, Audience and Institutions. They will also be assessed on their creativity and application of codes and conventions. Each candidate is to submit their own individual response and, if working as part of a group, planning and evaluation needs to show their contribution. All material must be their own. Materials sources from elsewhere must be manipulated to show candidates originality. Topic: Promotion of Music1. A three minute music video to accompany all or part of a particular track.For music video, confidence in handling technology can be demonstrated by:•Careful framing of shots•Editing appropriate to the nature of the production and audience•Evidence of consideration given to lighting, mise-en-scene and sound 2. A maximum of 12 pages of planning and research material must be submitted to accompany the final piece. Candidates should show evidence of research into existing product and potential audience. They must also show evidence of planning such as storyboards, scripts, contact sheets etc. 3. A 700-800 word evaluation which should reflect upon: •How the aims of the production have been met•How the product applies appropriate codes an conventions and uses appropriate media language•How the product represents people, places and events•Where and when the product would be exhibited•What regulations and controls might be applies to the product and how these have been taken into consideration•The strengths and weaknesses of the product in terms of meeting the needs of its audience

First task is to get into groups between 1 and 4 people.

So what is a music video?

Music Videos: A brief history• A music video is a short film or video that accompanies a piece of music. It

can be used to promote the artist, band or song or simply to entertain the audience.

1920’s – ‘ Talkies’ – these were used during the time that silent films were popular. ‘Talkies’ were movies that were synchronized with the soundtrack. The Jazz Singer was the first feature length Talkie made.1940’s – ‘Soundies’ – were made by musicians like Big Joe Turner and Nat ‘King’ Cole and were shown in bars in the USA. These weren’t music videos, but instead musical films.1956 – The Beatles film A Hard Day’s Night was released. It became a template for many of the music videos which followed.

https://www.youtube.com/watch?v=Y3csmdqBs40

But what is officially the first ever music video?

But what is officially the first ever music video?

Queen“Bohemian Rhapsody”

1975

https://www.youtube.com/watch?v=irp8CNj9qBI

Music Videos: A brief history

1975 – Queen made the first music video as we know the genre now. 1981 – MTV was launched as a channel, the first of its kind, showing only music videos.1982 – Michael Jackson’s Thriller was launched.2005 – YouTube was founded and quickly became a major site for both amateur and professional musicians to launch their own music videos and gain wide publicity through sharing.2010 - Lady Gaga’s Poker Face became the first music video to reach a billion views.

https://www.youtube.com/watch?v=sOnqjkJTMaA

Task 1

• Choose a music genre that you and your group are interested in.

• Try to find an example of a music video in that genre for each decade from the 1970’s onwards. Make a timeline in your books and then watch each video in turn on YouTube.

• Write a short paragraph to describe how music videos in the genre have changed/developed over the years.

• POP - Little Mix, Justin Timberlake, Katy Perry, etc…• Rock/Alternative - The Beatles, Foo Fighters, • Indie - Arctic Monkeys, Oasis, The Killers etc…• Hip Hop - Kanye West, Jay Z, Eminem etc…• R’n’B - Usher, Mary J Blige, The Weekend etc…• Dance/Electronic - David Guetta, Avicii, Tiesto etc…• Country - Johnny Cash, Taylor Swift, Carrie Underwood