C L A S S 4

Sophomore English

Last Time - Neuromarketing

Last time you listened to a long talk about neuromarketing.

Let’s look again at your questions and answers.

Listen and copy “the book’s answer” for each of the questions.

Neuro-marketing

Here’s what the book says. Write these answers on page 9, part E of your book.

1. Neuromarketing is different because it studies brain reactions to products and advertising.

2. Researchers can know what part of the brain is used when a person looks at an ad or product.

Neuro-marketing

Here’s what the book says. Write these answers on page 9, part E of your book.

3. In the blind taste test, the results were equal. When the brand names were given, 75% chose Coke over Pepsi.

4. They worry because it could be used to influence people without them knowing.

Expressions that signal the topic

Expressions that signal the Lecture Plan

Today we’re going to talk about…

There are a few things we’ll be covering today…

Review Lecture Language for Topic and Plan

Introduction 1

Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes and get a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.

Introduction 1

Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes andget a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.

Introduction 1

Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes and get a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.

Introduction 1

Hello everyone. Here we go. In today’s class, we’ll take a look at an important issue—one that affects all aspects of your life—“Why you can’t find a girlfriend”. I’ll be explaining different reasons for this problem, including the fact that you’re ugly and poor. After that I’ll make some suggestions such as wear nicer clothes and get a job. I’m sure that you will need this information, or you’ll be sad and alone for the rest of your life.

Introduction 2

Today I want to discuss the amazingmusic of Mr. Justin Bieber. We’vetalked about his early days inCanada, and how he came to be themost beloved singer on Earth. Tofurther demonstrate that he is the

greatest singer in the history of the world, first, we’lllisten to the beautiful melodies of his first hit, “Baby,Baby”. Then, we’ll move on to his latest incrediblesingle, “What Do You Mean?” Pay attention becausewe’re only going to hear each song ten times.

Introduction 2

Today I want to discuss theamazing music of Mr. JustinBieber. We’ve talked about hisearly days in Canada, and how hecame to be the most beloved singeron Earth. To further demonstrate

that he is the greatest singer in the history of theworld, first, we’ll listen to the beautiful melodies ofhis first hit, “Baby, Baby”. Then, we’ll move on to hislatest incredible single, “What Do You Mean?” Payattention because we’re only going to hear each songten times.

Introduction 2

Today I want to discuss theamazing music of Mr. JustinBieber. We’ve talked about hisearly days in Canada, and how hecame to be the most beloved singeron Earth. To further demonstrate

that he is the greatest singer in the history of theworld, first, we’ll listen to the beautiful melodies ofhis first hit, “Baby, Baby”. Then, we’ll move on to hislatest incredible single, “What Do You Mean?” Payattention because we’re only going to hear each songten times.

Introduction 2

Today I want to discuss theamazing music of Mr. JustinBieber. We’ve talked about hisearly days in Canada, and how hecame to be the most beloved singeron Earth. To further demonstrate

that he is the greatest singer in the history of theworld, first, we’ll listen to the beautiful melodiesof his first hit, “Baby, Baby”. Then, we’ll move onto his latest incredible single, “What Do You Mean?”Pay attention because we’re only going to hear eachsong ten times.

Introduction 3

OK, everyone pay attention. Today’s topic is very,very serious. I’d like to tell you about something youmight not know: your cat is trying to kill you. That’sright. Happy Kitty wants you dead. I will prove thisby starting out with the latest research on animal

behavior, followed by a look atdifferent news stories from aroundthe world of cat lovers whomysteriously died. I think you’ll beable to see for yourself that cats arein fact, not cute, but truly evilcreatures.

Introduction 3

OK, everyone pay attention. Today’s topic is very,very serious. I’d like to tell you about somethingyou might not know: your cat is trying to kill you.That’s right. Happy Kitty wants you dead. I will provethis by starting out with the latest research on

animal behavior, followed by a lookat different news stories fromaround the world of cat lovers whomysteriously died. I think you’ll beable to see for yourself that cats arein fact, not cute, but truly evilcreatures.

Introduction 3

OK, everyone pay attention. Today’s topic is very,very serious. I’d like to tell you about somethingyou might not know: your cat is trying to killyou. That’s right. Happy Kitty wants you dead. I willprove this by starting out with the latest research on

animal behavior, followed by a lookat different news stories fromaround the world of cat lovers whomysteriously died. I think you’ll beable to see for yourself that cats arein fact, not cute, but truly evilcreatures.

Introduction 3

OK, everyone pay attention. Today’s topic is very,very serious. I’d like to tell you about somethingyou might not know: your cat is trying to killyou. That’s right. Happy Kitty wants you dead. I willprove this by starting out with the latest

research on animal behavior,followed by a look at differentnews stories from around the worldof cat lovers who mysteriously died.I think you’ll be able to see foryourself that cats are in fact, notcute, but truly evil creatures.

The Target Audience

Advertisers know how to

target their audiences

use appropriate persuasive technique

Each year in the US:• Advertisers spend about $200

billion a year on TV advertising • The average American watches

about 24,000 TV commercials

http://television-commercial.net/

Who’s the audience?

Audience?

Audience?

Group Talk: Practice expressing your ideas

Let's take a look at some recent ads

https://www.youtube.com/watch?v=iRGhmpDuu4Y https://www.youtube.com/watch?v=4WTA_8waxTo

https://youtu.be/KwAPuVYJzSA?t=3m7s

https://youtu.be/KwAPuVYJzSA?t=0s

https://www.youtube.com/watch?v=FL7sh1Ipymk (sadvertising)

Talk about a new product you have recently bought. Why did you buy it?

Page 12: Present Your KnowledgeWhen presenting, make the audience feel that you:

know your topic

have something important to say

Good Posture

Eye Contact

Volume

Authority

&

Confidence

Page 12: Present Your KnowledgePresentation Strategy:

Look at everyone, not just the teacher.

Don’t read. Use notes? Look up frequently.

Avoid looking at the floor or ceiling.

Speak loudly enough for everyone to hear you.

A1: What did the speaker buy?

A2: What factors influenced his buying decision?

B: What two things did he do that hurt his presentation?

C: How did he improve in the second video?

REVIEW PAGES 3-6 AND 12-13

Quiz Next Week