Xavier UniversitySports Administration Seminar

Lecture NotesSeptember 7, 2016

Jackie Reau

Sports Industry EssayTyped 500 word essay (with opinion) on youth sports in the

United States with three sources

Economic impact for cities, facilities, equipmentPhysical fitness

Social skillsLife preparedness

Time management

Class Discussion:Is she the best female athlete ever?

By "greatest," do we mean most famous? Or most accomplished? Or something even more subjective: a measure of the person's actual athleticism? Or is it some mix of all of the above?

Current Event Discussionby

Jackie Reau

• Economic Impact and Revenue Development Trends for U.S. Sporting Events for Sports Commissions & Host Cities

Current Event Discussion

• Definition of a Sports Commission: Typically non-profit organizations charged with attracting and hosting sporting events to drive awareness and revenue for their city or region.– Watch video from NASC– Cincinnati Sports Commission is working on a bid for a

national hockey conference that will welcome 20,000+ athletes resulting in 8,000+ hotel room nights.

• Sources: National Association of Sports Commissions, Cincinnati Sports Commission

Current Event Discussion:What will these people spend money on in Cincinnati?

Current Event Discussion

Sports Event Industry$8.3 billion annually spent on traveling, competing in amateur sporting events

Formula for Measuring the Sport Event Industry• Amateur athletic events bring in an average of $208.80 in

direct spending per visitor, each day of the event

• Source: University of Arizona study

Current Event Discussion

• Currently, Sports Commissions have a few revenue sources:– Room night taxes from booked events via a relationship

with their City, County or State– Corporate support in the form of sponsorships or grants

Current Event Discussion

• Currently, Sports Commissions have the following expenses:– Staffing and overhead (office, utilities, equipment,

entertainment, travel)– Bid fees (range in amounts due to size of event)

Current Event Discussion

• Ideas & Opportunities for New Revenue Streams for Sports Commissions:– Conduct a Community Audit to determine gaps in hosting

sporting events based on youth participation and create/host your own event

– Create an Advocacy Group to Fund-Raise from Individuals (not sponsorships/grants). Start with $500/person and cap at 100 members to raise $50,000

– Create and host a Corporate Sports Challenge to engage local companies in an Olympic-style competition to increase engagement and funding support.

Current Event Discussion

• Should a Sports Commission be measured on its room night production only?

• How else can a Sports Commission offer value to its community and constituents?

Current Event Discussions

Review class schedule and topics for future

Leadership Lessons

Characteristics of a Great Leader(Brainstorm as class)

Leadership Lessons

Ted Talk Video

*Capture One Leadership Lesson to Share

Leadership Lessons

Getting to Know Your Boss’ Boss

*Discuss Do’s & No No’s

Personal Development Portfolio

Begin outlining – Mission: Your Primary Objective (career goals)– Vision: Your Values (beliefs, work ethic)

– SWOT Analysis:• Strengths (internal)• Weaknesses (internal)• Opportunities (external)• Threats (external, no control)

Personal Development Portfolio

Competitive Analysis on Your Dream Job– List of companies & leaders who have the job now

• Top 10 list to narrowcast your search

– How many of these jobs exist?– Is there a professional organization in which all are

members?– What are the market trends in the field?

Personal Development Portfolio

Personal Positioning

How will you position yourself?– Internships (focused approach)– Volunteer opportunities (focused approach)– Informational interviews with decision-makers

What Type of Leader Will You Be?

Describe your prospective leadership characteristics