Introduction to… Media ResearchProf. Dr. Akhlas

AhmedLecture # 01, July 2nd 2014

Greenwich University

INTRO TO MEDIA RESEARCH…

DEFINE MEDIA…

Plural form of medium.

The most powerful tool of communication.

Promoting the right thing on right time.

Gives a real exposure to mass audiences about

what is right or wrong.

Constructive role to play for the society.

Recognize as mouthpiece of social issues.

Examples are Newspapers, Radio, TV, Internet

MASS MEDIA

The mass media are diversified media

technologies that are intended to reach a

large audience by mass communication.

The technologies through which this

communication takes place varies.

Public speaking and event organizing can

also be considered as forms of mass

media.

MASS MEDIA

The organizations that control these

technologies, such as television stations

or publishing companies, are also known

as the mass media.

TV ads that link to a website, or

distributing a QR Code in print or outdoor

media to direct a mobile user to a

website.

MASS MEDIA

Telephone is a two way communication

device, mass media refers to medium

which can communicate a message to a

large group, often simultaneously.

Modern cell phones are equipped with

internet access and capable of

connecting to the web which itself is a

mass medium.

TYPES OF MEDIA

1. Print - From the late 15th century

2. Recordings - from the late 19th century

3. Cinema - from about 1900

4. Radio - from about 1910

5. Television - from about 1950

6. Internet - from about 1990

7. Mobile Phones - from about 2000

8. Video Games - from about 2000

TYPES OF MEDIA…

Print Media

Electronic Media

Broadcasting Media

Telecasting Media

Digital Media

New Media

Interactive Media

Social Media

PRINT MEDIA

From the late 15th century

Print media use a physical object such as

a newspaper, book, pamphlet or comics,

magazines, business directories, yellow

pages to distribute their information.

BROADCAST MEDIA

The 4th and 5th radio and TV, as

broadcast media

Broadcast media such as radio, recorded

music, film and television transmit their

information electronically.

Cable programs are often broadcast for

limited audience.

TELECAST MEDIA

Television…

Entertainment Channels

News Channels

Sports channels

Religious Channels

Information Channels

Educational Channels

OUTDOOR MEDIA

Outdoor media is a form of mass media

that comprises billboards, signs or

placards placed inside and outside of

commercial buildings, sports stadiums,

shops and buses.

Other outdoor media include flying

billboards (signs in tow of airplanes),

blimps, and skywriting.

ELECTRONIC MEDIA

Radio from about 1910 Television from

about 1950 Internet from about 1990

Mobile phones from about 2000

Electronic media is a form of mass media

that comprises radio, television, internet

(email, web), Mobile.

DIGITAL MEDIA

The sixth and seventh media, internet

and mobile, are often called collectively

as digital media

The digital media comprises both Internet

and mobile mass communication.

INTERNET MEDIA

the Internet includes web sites, blogs,

podcasts, and various other technologies

built on top of the general distribution

network.

Internet media also provides many mass

media services, such as email, websites,

blogs, and internet based radio and

television.

VIDEO GAMES AS MEDIA

The video games is a form of mass

medium. Video games convey the same

messages to all users.

Users sometimes share the experience

with each other by playing online globally.

Playing video games are communicating

a common messages to the various

players.

FILM AS RECORDING MEDIUM Film encompasses motion pictures, the

name comes from the photographic film. Primary medium for recording and

displaying motion pictures. Many other terms exist the silver screen,

photoplays, the cinema, picture shows, flicks—and commonly movies.

Films are produced by recording people, objects with cameras using animation techniques. Film comprise a series of individual frames, but when these images are shown rapidly in succession, the illusion of motion is given to the viewer.

RESEACH

Verb

The systematic investigation into

Study of materials and sources in order to

establish facts

Reach new conclusion

Some Important Questions What is research?

Why it is so important?

When will research process commence?

What is the need of a research?

Where to do the research?

How to start the research?

What types of research are there?

What ethical considerations are there when conducting

research?

How might research findings be used?

4W & 1H

Your…Research Project !

RESEARCHPROCESS…

SERIES OF STEPS which make up

research from the development of an

idea to the completed research paper.

Research Process

Ordered set of activities focused on…

systematic collection of information

using accepted methods of analysis

as a basis for drawing conclusions

and making recommendations.

There are five basic steps of any research process

Research Process… 1. Defining Research Needs2. Developing a Research

Strategy3. Conducting Research4. Evaluating Resources5. Incorporating Resources

First step in any process is defining what you need…

1. Describe your research need through developing any hypothesis.(an idea that attempts to explain something but has not yet been tested or proved to be correct)

2. Distinguish between different types of resources to decide which to use.

FIRST STEP

DEFINING RESEARCH NEEDS

Understand your assignment Think different problematic issues Identify a real problem Pick manageable task Suggest suitable title for research Turn idea into research questions. Discuss your idea with others Define research topic explain idea as project summary Distinguish between different

types of resources to decide which to use.

Make vision for your project Develop aims & objectives or

goals for your research project Write down project summary Find the best resources suitable

for your assignment.

Defining Research Need

Second step in any research process is developing research strategy…

1. Build a key word search2. Brainstorming search terms to

get the most relevant information.

SECOND STEP

DEVELOPING RESEARCH

STRATEGY

Visualize what exact information you need. Find out the ways & means for the research. Make plan which kind of resources would you like to utilize for research project.

A good search strategy will help you in writing a research procedure, formulating research methodology & research mission statement (action plan).

DevelopingResearch Strategy

Build a list of important keyword Discuss these key words, find out the keyword synonyms , consider word spellings, forms & structure, brainstorm the research concept The success of a search depends on the keywords you use in your research and how you combine them.

THIRD STEP

CONDUCTING THE

SEARCH

Third step in any process is conducting the search…

1. Start searching info 2. Review literatures3. Plan research samples4. Conduct surveys5. Keep interviews6. Link to useful websites

Visit university library… Find books, magazines, journals in the libraries catalog Find articles through newspaper catalog

Find any reputable digital library… Select valuable search engine Choose good web portal or

website Use online dictionaries, literatures,

encyclopedias, presentations, word docs for the access of information

There is no shortage of information sources at your disposal! A variety of options are available, including books, periodicals, and web sites. Your job is to sift through the information glut and find the best resources for your assignments.

Let's talk about the strengths and weaknesses of the different types of information sources: books, scholarly journals, popular magazines, and the Internet. Double check the whole research concept , design and process

FOURTH STEPEVALUATING RESOURCES

Fourth step in any research process is evaluating resources…

1. Evaluating all info extracted from database, articles, books, periodicals, journals etc.

2. Analyze collected info from web

Sort out relevant info from articles, books, catalogues, magazines… You'll encounter articles that come from two different sources: popular magazines and scholarly journals.

Select useful information… To save time, evaluate the

books, articles, and web sites you find to be sure they are relevant to your research topic

Many students try to "force" resources to fit their assignments instead of continuing to search until they find resources that really fit.

Trying to force quotations and facts that don't fit into a project outline takes a lot of time. Even if you can stick them in somewhere, the result is an assignment that seems poorly planned.

FIFTH STEPINCORPORATING

RESOURCES

Fifth step of research process is incorporating resources…

1. First understanding plagiarism2. Integrating your research data3. Cite your sources4. Give references

Understanding Plagiarism… Copying someone else's words without using quotation marks Quoting someone else's words inaccurately Citing the wrong source

Integrating your Research… To integrate the new

information into your written project thesis presentation and power point presentation after analysis and interpreting data.

Cite your Sources… To create in-text citations in

Final Research Report formats.

Last to create Reference List

Focus…Research Process

Develop Research Report

Presenting… a professional presentation at auditorium in conference / seminar / worshop

KEEP ENJOYING !!!AFTER NICE WORK

GOOD LUCK!!!