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Learning to Live in an LOL Society
KIKI “LOL” L’ITALIEN ;)Presented by
You might think learning to live in an LOL Society requires an extensive understanding of
emoticons or LOLcats.
ROTFL
TTYL
FMLBYB
FTW
Nope.
;-)
Living in an LOL Society means doing business in a mobile, digital environment. If you receive at least one work email with an emoticon a week or you have a pulse, this means you.
Definition
Living in an LOL Society means your organization needs to understand six truths for associations.
Make it easy for members to relate to you.
From Concept to Go!
Truth #1: Be Camera Ready
Helping members relate to your organization can be achieved by keeping mission in mind while carrying
out your communications and marketing plan.
Make it easy for people to remember you.
Let’s Practice!
Truth #2: Speak in Soundbites
Make it easy for people to remember you.
Let’s Practice!
Truth #2: Speak in Soundbites
Make it easy for people to respect you.
Faster! Faster!
Truth #3: Respond Quicker
Make it easy for people to share your stuff.
Scan me!
Truth #4: Make Content Shareable
Make it easy for people to take you with them.
Check all your web properties on different devices.
Truth #5: Optimize for Mobile
Make it easy for people to love you (or really like you a lot).
Let them love you!
Truth #6: People Want More
FUN
SOUNDBITESCAMERA READY
FASTER RESPONSE
SHAREABLE
MOBILE OPTIMIZATION
MORE SESSION RESOURCES