Learning More About Saa S Launch Tuneup

© 2009 Montclair Advisors, LLC Confidential Information

Learning More AboutThe SaaS Launch Tune-up

Presented by

Montclair Advisors

October 2009


Where the SaaS Launch Tune-up Can Be Beneficial

• For existing SaaS companies: Fresh review of new offering value proposition - ROI, TCO

Unique tool for use in competitive offering analysis

Refine branding and messaging

Sales training and tool development

Viral communications; bloggers, Twitter, LinkedIn, FaceBook, Ning

Communications tool for boards and investors related to new products

• Additional benefits for traditional SaaS companies: Delivers need SaaS perspective for new SaaS product launches

Connections to key SaaS industry influencers and bloggers

Advice related to topics like trials, Freemium, communities

Can help to avoid making costly SaaS launch mistakes


Address Common SaaS Launch Challenges

Pricing

Twitter

Viral Launch

Freemium

SubscriptionVs. License

Packaging

CompetitiveLandscape

Global

Partnerships

Enter NewMarkets

The SaaS Launch Tune-up provides actionable advice on a wide variety ofareas that will help your SaaS launch to be more productive, gain marketshare, better competitive positioning, generate more revenue and avoidcostly mistakes.

Trials

CAC


SaaS Launch Tune-up Process

• Kickoff meeting

• Interview key executives and stakeholders

• Evaluation of target industry and players

• Detailed product or service demonstration

• Review product, industry and background materials

• Build out SaaS Launch Scorecard

• Deliver findings

Typical evaluation takes less than 2 days, so results are deliveredquickly and cost effectively.


Sample SaaS Go-to-Market Launch Strategy

Provide basic SaaS launch strategy framework, that can be expandedto meet the client’s unique needs.


Sample SaaS Launch Timeline

High-level launch timeline helps to visually illustrate priorities andpotential resource conflicts.


Case Study

SmartRecruiters

Challenges:Successful Human Capital Management SaaS provider in Europe looking to enter the USmarket with a new “Freemium” product offerings. Needed to evaluate the market, developcompelling brand, packaging and monetization strategy.

Solutions: Develop SmartRecruiters brand, logo, website and materials Create viral launch plan for social media; influencers, bloggers, Facebook, Twitter Launch plan included virtual and event events Built out launch partnerships; eQuest and Yahoo!

Results: Successful launch of brand and product in the US Within 12 months has secured 2,500 customers Launch accomplished on budget with minimal resources


SaaS Launch Tune-up Benefits

Powerful planning tool for marketing and sales

More detailed view into competitive landscape

Useful communications tool for use with boards and investors

Develop understanding of key industry competitors and players

Delivers knowledge about SaaS market and new launch techniques

Findings deliver actionable advice and tools

Modest investment of time and resources

Reduce risk and eliminate costly SaaS launch errors


Companies Covered in 2009P

ublic

Priv

ate

Very Small BusinessSMBEnterprise

Leverage Valuable SaaS Marketplace Relationships


Montclair Advisors provides personalized Software-as-a-Service advisoryservices designed to help SaaS-based and non-SaaS-based software companiesto optimize their business models, improve revenues, control costs and deliverworld-class software.

Visit us at www.montclairadvisors.com, check out our Smart SaaS blog atwww.montclairadvisors.com/blog and follow us on Twitter @Montclairadvrs.

Kevin Dobbs, Owner - Managing PartnerOffice: 510-336-0019Email: [email protected]

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Learning More About Saa S Launch Tuneup