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Tom Hood, CPA, CITP, CGMACEO
MACPA & the Business Learning Institute
Learning as a Competitive Advantage
Keeping your L>C
"In a world that shows no signs of slowing down, no individual
can rest on his or her intellectual laurels… The future belongs to this organizations, as
well as those individuals, that have
made an active, lifelong commitment to continue to learn.”
- Howard Gardner
Five Minds for the Future
2
Find your Edge
In a period of rapid change and increasing
complexity, the winners are going to be the people who
can learn faster than the rate of change
and faster than your competition.
- Tom Hood, CPA, CITP,CGMA
CEO of the MACPA & the Business Learning
Institute 3
American Institute of CPAs
What CPAs have said about the future:
1. Changing demographics - Aging workforce, diversity, 4 generations in the workplace
2. Increased globalization, economic shifts and increasing competition3. The technological revolution - cloud, social, big data & XBRL4. Issues around Information Security, Privacy & data integrity5. Shift to consumer and employee power (from push to pull)6. Changes in the way we communicate - mobile, txt, skype7. Work-life challenges or conflict - "do more with less", 24/7 work8. Information Overload - filter failure9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB,
SEC)10.Economic uncertainty - deficit, debt and pressure on government
http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025
OUR GYROSCOPE!
The DNA of the CPAValues & Competencies
• Leadership• Communication• Strategic Thinking• Collaboration & Synthesis• Technologically Savvy
Practice Areas
Competencies
Staff Levels
• How we work
• Skills we need• Knowledge• Skills• Abilities
• How we grow• Career Paths
The Learning Matrix
Staff Principal/
Director
Senior SeniorManag
er
Manager
Decision making by
specification, task specific
work
1st level supervision on
established guidelines & standards
1st level of strategic thought & focus on boundary spanning
activities
Assess & understand longer-term variables &
accomplishing future goals
Leading and/or developing new practice areas,
strategic alliances & talent
Critical
Turning
Point
Technical
Proficiency Lead
ersh
ip &
Stra
tegy
Copyright 2012 – Business Learning Institute
Strategy as Process - Our i2a Framework
11
A leader’s job is to set context and provide hope and inspiration...
Tom Hood, CPA.CITPCEO
Maryland Association of CPAsBusiness Learning Institute
(443) 632-2301E-mail [email protected]
Web http://www.macpa.orgBlog http://www.cpasuccess.com
CONNECT – PROTECT - ACHIEVE
