Lean launchpad educators curriculum

Lean LaunchPad in a 21st Century Entrepreneurship

Curriculum

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© 2012 Steve Blank

Government Research Agencies

Office of Scientific Research (OSRD)

Division 1 Ballistic Research

Division 2 Impact and

Explosion Effects

Division 3 Rocket

Ordnance

Division 4 Ordnance

Accessories

Division 5New Missiles

Division 6 Sub-surface

Warfare (Sonar)

Division 7Fire Control

Division 8 Explosives

Division 9 Chemistry

Division 10 Absorbents and

Aerosols

Division 11 Chemical

Engineering

Division 12 Transportation

Division 13 Electrical

Communication

Division 14 Radar

Division 15Radio CoordinationElectronic Warfare

Division 16 Optics/Camouflage

Division 17 Physics

Division 18War Metallurgy

Division 19 Misc

Applied Math Panel

Applied Psychology

Panel

Propagation Committee

Vacuum Tube Committee

Administrative Committee

Tropical Deterioration Committee

Committee on Medical Research

Division 1Medicine

Division 2Surgery

Division 3Aviation Medicine

Division 4 Physiology

Division 5Chemistry

Division 6Malaria

19 divisions5 committees

2 panels1941-1947

© 2012 Steve Blank



Explosion Effects

Division 3 Rocket

Ordnance

Division 4 Ordnance Accessories


Division 6 Sub-surface Warfare



Division 9 Chemistry Division 10 Absorbents /Aerosols


Engineering


Division 13 Communication

Division 14 Radar

Division 15Electronic Warfare

Division 16 Optics and Camouflage

Division 17 Physics Division 18War Metallurgy

Division 19 Misc

Applied Math Panel

Applied Psych Panel




Tropical Committee

Committee on Medical

Research

Division 1Medicine

Division 2Surgery



Division 5Chemistry

Division 6Malaria

Research Universities

$5.5 billion

MIT $1.4 billionCaltech $1 billionHarvard $370 millionColumbia $370 millionStanford $6 million

All in adjusted 2011 dollars Source: Scientists Against Time: 456

Office of Scientific Research

(OSRD)

© 2012 Steve Blank




Explosion Effects

Division 3 Rocket

Ordnance




Warfare (Sonar)



Division 9 Chemistry Division 10 Absorbents and

Aerosols


Engineering



Communication

Division 14 Radar




Division 19 Misc

Applied Math Panel

Applied Psychology

Panel






Research

Division 1Medicine

Division 2Surgery



Division 5Chemistry

Division 6Malaria

National Institute of Health (NIH)

National Science Foundation (NSF)

Atomic Energy Commission

(AEC)

Department of Defense (DOD)

1950Office of Scientific Research

(OSRD)

© 2012 Steve Blank


Office of Scientific

Research (OSRD)



Explosion Effects

Division 3 Rocket

Ordnance




Warfare (Sonar)



Division 9 Chemistry Division 10 Absorbents and

Aerosols


Engineering



Communication

Division 14 Radar




Division 19 Misc

Applied Math Panel

Applied Psychology

Panel






Research

Division 1Medicine

Division 2Surgery



Division 5Chemistry

Division 6Malaria

National Institute of Health (NIH)

National Science Foundation (NSF)

Atomic Energy Commission (AEC)

to DOE in 1977

Department of Defense (DOD)

1958

National Aeronautics & Space Admin

(NASA)

Defense Advanced Research Projects Agency (DARPA)

© 2012 Steve Blank

NIH, NSF, USDA, NASA, DOE, DOD


Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org

http://1.usa.gov/OUAqZM

http://1.usa.gov/GOx18F

http://www.nvca.org/

http://www.autm.org/

© 2012 Steve Blank



~$150 billion in R&D

Sources: http://www.nsf.gov/statistics/nsf12322/pdf/tab39.pdf

http://www.nsf.gov/statistics/nsf12322/pdf/tab39.pdf

© 2012 Steve Blank


39 Federally Funded R&D

Centers

~$10 billion

Los Alamos, SLAC, JPL, Livermore,

Argonne, Sandia (run by Mitre, Aerospace,

Battelle, etc.)



Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdfhttp://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and

http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf




© 2012 Steve Blank

~$35 billion$


Applied



Basic

Research Grants

Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdf http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org


Centers

~$10 billion



Battelle, etc.)






© 2012 Steve Blank

~$35 billion$


Applied



Basic

Research Grants

Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdfhttp://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org


Centers

~$10 billion

~$65 billion in R&D




Battelle, etc.)







© 2012 Steve Blank

~$35 billion$


Applied



Basic

Research Grants

Sources: http://www.nsf.gov/statistics/nsf12322/pdf/nsf12322.pdfhttp://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org


Centers

~$10 billion

~$65 billion in R&D




Battelle, etc.)

$3.6 billionState & Local R&D Funding

$






$3.6 billionState & Local R&D Funding

$

~$65 billion in R&D


© 2012 Steve BlankSources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org

~$35 billion$


Applied



Basic

Research Grants


Centers

~$10 billion



Battelle, etc.)





~$35 billion$


Applied



$3.6 billion

State & Local R&D Funding

$

~$65 billion in R&D


© 2012 Steve Blank

Basic

Research Grants

Patent Office

13,000 patents filed

4,700 patents issued

Sources:http://www.nsf.gov/statistics/seind12/c5/c5s4.htm#s5 http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and www.nvca.org and www.autm.org


Centers

~$10 billion



Battelle, etc.)






SBIR/STTR Grants$

Tech Transfer



$3.6 billion


$

~$2 billionTechnology Startups

~$65 billion in R&D


© 2012 Steve Blank

Patent Office

13,000 patents filed4,700 patents issued



Centers

~$10 billion

~$35 billion$AppliedBasic

Research Grants



Battelle, etc.)





$3.6 billion


$

$

Risk CapitalVC’s/Angels

~$55 billion in R&D


© 2012 Steve Blank

~$30 billion

Patent Office




SBIR/STTR Grants$

Tech Transfer



~$2 billionTechnology Startups

~$65 billion in R&D


Research Grants


Centers



Battelle, etc.)

~$10 billion





$3.6 billion


$

~$55 billion in R&D


© 2012 Steve Blank

Patent Office



Technology Startups

~$65 billion in R&D


Research Grants


Centers



Battelle, etc.)

~$10 billion




$


~$30 billion

SBIR/STTR Grants$

Tech Transfer

~$2 billion

License Fees$~$2.5 billion

4,900 Licenses





$3.6 billion


$

~$55 billion in R&D


© 2012 Steve Blank

Patent Office



Technology Startups

~$65 billion in R&D


Research Grants


Centers



Battelle, etc.)

~$10 billion




$


~$30 billion

SBIR/STTR Grants$

Tech Transfer

~$2 billion

Principal Investigators

Grad students

Technology Ideas


4,900 Licenses





$3.6 billion


$

~$55 billion in R&D


© 2012 Steve Blank

Patent Office



Technology Startups

~$65 billion in R&D


Research Grants


Centers



Battelle, etc.)

~$10 billion




$


~$30 billion

SBIR/STTR Grants$

Tech Transfer

~$2 billion


Grad students

Technology Ideas


4,900 Licenses

License Fees~$2.5 billion$

Technology Ideas

1990 Timmons: New Venture Creation

2005 Blank: The Four Steps to the Epiphany2010 Osterwalder: Business Model Generation

1991 Moore: Crossing the Chasm

2011 Ries: The Lean Startup2012 Blank & Dorf: The Startup Owners Manual

1986: Davidow: Marketing High Technology

1995 Stanford Technology Venture Program (STVP) founded1991 U.C. Berkeley Haas B School Lester Center founded

1911: Taylor The Principles of Scientific Management





http://www.amazon.com/gp/product/0073380180?ie=UTF8&tag=wwwsteveblank-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0073380180

http://www.amazon.com/gp/product/0976470705/ref=as_li_tf_tl?ie=UTF8&tag=wwwsteveblank-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0976470705





http://www.amazon.com/gp/product/B002WTCAL4/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B002WTCAL4&linkCode=as2&tag=wwwsteveblank-20

http://stvp.stanford.edu/

http://entrepreneurship.berkeley.edu/main/index.html

http://www.amazon.com/gp/product/1456315013/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1456315013&linkCode=as2&tag=wwwsteveblank-20

Business Schools

Students as Management

ProfessorsConsulting

Existing Companies

© 2012 Steve Blank

Business Schools



Existing Companies

© 2012 Steve Blank

Business School Curriculum

• Finance Gov’t & Law• Leadership Supply Chain• Org Behavior Ethics• Operations Global Business• Marketing Accounting• Strategy Global Mgmt

Business Schools



© 2012 Steve Blank

Existing Companies

Entrepreneurship

small business, family

business, high-tech

business, new product

development

Execute Execute

Business Schools



© 2012 Steve Blank Source: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html

Existing Companies

1923: Knight: Risk, Uncertainty and Profit

Myles Mace - 1st entrepreneurship course at Harvard1947

1968 4 schools teaching entrepreneurship

1934 Schumpeter: The Theory of Economic Development in english 1945 Weissman: Small Business and Venture Capital

1953 Small Business Administration formed

1954 Small Business Management, first MBA small business course at Stanford

1915: Taussig: Principles of Economics

1952 Kelley & Lawyer: Case Problems in Small Business Management

1953 C. Roland Christensen: Management Succession in Small and Growing Enterprises

1986 First national business plan competition, University of Miami.

1983 First entrepreneurship course in an engineering school, Univ of New Mexico.1979 Livesay: American Made

1988 von Hippel: The Sources of Innovation

2000 McGrath & MacMilian: The Entrepreneurial Mindset1997 Christensen: The Innovator's Dilemma

Entrepreneurship


business, high-tech


development

Execute


1993 Karl Vesper New Venture Mechanics

Execute

http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html

http://www.econlib.org/library/Knight/knRUP.html

http://www.amazon.com/gp/product/B000CJ9YF6/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B000CJ9YF6&linkCode=as2&tag=wwwsteveblank-20


http://www.amazon.com/gp/product/B007Q9RJQG/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B007Q9RJQG&linkCode=as2&tag=wwwsteveblank-20







Business Schools



© 2012 Steve Blank Sources: Katz, table 1 http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html

Existing Companies

Entrepreneurship


business, high-tech


development

Execute


• Finance Gov’t & Law• Leadership Supply Chain• Org Behavior Ethics• Operations Global Business• Marketing Accounting• Strategy Global Mgmt•Entrepreneurship Small Business

http://ideas.repec.org/a/eee/jbvent/v18y2003i2p283-300.html

Business Schools

© 2012 Steve Blank

Entrepreneurship

Existing Companies


business, high-tech business, new product

development



Execute

Business Schools

© 2012 Steve Blank

Entrepreneurship

Existing Companies

small business, family business, high-tech

business, new product development

Risk Capital

Scalable Technology

Startups



Execute SearchExecute

Business Schools

© 2012 Steve Blank

Entrepreneurship

Existing Companies

small business, family business, high-tech

business, new product development

1990 Timmons: New Venture Creation

2005 Blank: The Four Steps to the Epiphany2010 Osterwalder: Business Model Generation

Risk Capital

Scalable Startups

1991 Moore: Crossing the Chasm

2011 Ries: The Lean Startup2012 Blank & Dorf: The Startup Owners Manual



1986: Davidow: Marketing High Technology

1995 Stanford Technology Venture Program (STVP) founded1991 U.C. Berkeley Haas Business School Lester Center founded


Execute SearchExecute







http://www.amazon.com/gp/product/B002WTCAL4/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B002WTCAL4&linkCode=as2&tag=wwwsteveblank-20

http://stvp.stanford.edu/

http://entrepreneurship.berkeley.edu/main/index.html


License Fees$


Technology Startups

© 2012 Steve Blank

~$2.5 billion

4,900 Licenses

Technology Ideas

Business Schools

Acquisition

Operating Execs



$

Business Ideas

Existing Companies

SBIR/STTR Grants$

Tech Transfer



$3.6 billion


$

~$2 billion

~$65 billion in R&D


Patent Office


$

Applied

~$35 billion

Basic

Research Grants


~$30 billion





License Fees$


Technology Startups

© 2012 Steve Blank

~$2.5 billion

4,900 Licenses

Technology Ideas

Business Schools

Acquisition

Operating Execs

Build Phase



$

Business Ideas

Existing Companies

SBIR/STTR Grants$

Tech Transfer



$3.6 billion


$

~$2 billion

~$65 billion in R&D


Patent Office


$

Applied

~$35 billion

Basic

Research Grants


~$30 billionLog scale of exits`





Startups Transition Large Company

Search Build Execute




• Finance Gov’t & Law• Leadership Entrepreneurship• Org Behavior Ethics• Operations Global Business• Marketing Accounting• Strategy Global Mgmt• Supply Chain Small Business• Entrepreneurship

Introduction to Startups



ENTR 100

Lean LaunchPadExperiential Entrepreneurship

ENTR 200 (or ENTR 090 for 5-day)



Creativity & Innovation

Business Model Design

Customer DiscoveryMarkets/Opportunities




ENTR 100 ENTR 101

ENTR 102 ENTR 103

ENTR 150







Metrics That MatterStartup Finance


Building the TeamStartup HR and Culture

Startup Patent Law

Get, Keep and GrowStartup Marketing




ENTR 100 ENTR 101

ENTR 102 ENTR 103

ENTR 104 ENTR 105

ENTR 106 ENTR 107



Agile DevelopmentLean Engineering

ENTR 108User DesignWeb/Mobile U/I

ENTR 109

Finding FuelFunding for Startups

ENTR 110





Metrics That MatterStartup Finance


Building the TeamStartup HR and Culture

Startup Patent Law

Get, Keep and GrowStartup Marketing

From Founder to Operating Executive




ENTR 100 ENTR 101

ENTR 102 ENTR 103

ENTR 104 ENTR 105

ENTR 106 ENTR 107

ENTR 150



Agile DevelopmentLean Engineering

ENTR 108

New Ventures In Corporations

User DesignWeb/Mobile U/I

ENTR 109

ENTR 300

Lean LaunchPadCorporate

ENTR 202

Finding FuelFunding for Startups

ENTR 110



Business Schools


SBIR/STTR Grants$


License Fees$

Acquisition

Operating Execs


Tech Transfer




Sources: http://1.usa.gov/OUAqZM and http://1.usa.gov/GOx18F and hwww.nvca.org and www.autm.org

$3.6 billion


$

$

Business Ideas Grad

students

$


~$2 billionExisting

CompaniesTechnology

Startups

~$55 billion in R&D


© 2012 Steve Blank

~$30 billion

~$2.5 billion

Patent Office


$

Applied

~$35 billion

Basic

Research Grants4,900 Licenses

Technology Ideas





Business Schools


SBIR/STTR Grants$


License Fees$

Acquisition

Operating Execs


Tech Transfer





$3.6 billion


$

$

Business Ideas Grad

students

$


~$2 billionExisting

CompaniesTechnology

Startups

~$55 billion in R&D


© 2012 Steve Blank

~$30 billion

~$2.5 billion

Patent Office


$

Applied

~$35 billion

Basic

Research Grants4,900 Licenses

Technology Ideas





Business Schools

$


SBIR/STTR Grants$


License Fees$

Acquisition

Operating Execs


Tech Transfer

Applied




~$35 billion

$3.6 billion


$

$

Business Ideas Grad

students

$


~$2 billionExisting

CompaniesTechnology

Startups

Technology Ideas

~$55 billion in R&D


© 2012 Steve Blank

Basic

Research Grants

~$30 billion

~$2.5 billion4,700 issued patents






Business Schools

$


SBIR/STTR Grants$


License Fees$

Acquisition

Operating Execs


Tech Transfer

Applied




~$35 billion

$3.6 billion


$

$

Business Ideas Grad

students

$


~$2 billionExisting

CompaniesTechnology

Startups

Technology Ideas

~$55 billion in R&D


© 2012 Steve Blank

Basic

Research Grants

~$30 billion

~$2.5 billion4,700 issued patents






Business Schools

SBIR/STTR Grants


License Fees$


Tech Transfer


$3.6 billion


$

~$2 billionExisting

Companies

Technology Ideas

~$55 billion in R&D


© 2012 Steve Blank

$


Applied



~$35 billion

Basic

Research Grants

Grad students

~$2.5 billion

Patent Office


4,900 Licenses






Category/MarketCompanyProduct

Technology

Busienss School

Research

Tech to product insight requires a different insight – Requires to talk about tech into paper into market problems

Education

Lean launchpad educators curriculum