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Special Olympics Vermont Leading for the Future Conference. Developing Movement Leadership. November 2013.
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Vermont
1 Special Olympics Vermont
Development for the SOVT
Movement
Hi
• Chris Bernier = [email protected] but I prefer phone 802.863.5222 x106
• Director of Marketing and Development
• SOVT Staff 4 years
• SOVT volunteer since 2006
• Wife Abbie, baby due in December, dog Maple, 3 chickens
• Loved and hated for 18 week “Bernier Bootcamp” for Winter World Games athletes
2 / Special Olympics Vermont
Goals of Presentation
• Discuss development within SOVT
• Revenue Snapshot
• Case for Support
• Importance of branding
• Competition within nonprofit sector
• Success planning for SOVT Key Stakeholders
• Q and A – Open Forum
• Conclusion
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A picture paints a thousand words
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Development
Development Defined
• Process of creating and enhancing relationships with (potential) donors
• Not transactional (like fundraising)
• Understand donors – Relationship based fundraising
• Life of donor
• Secure funds and resources to perform SOVT’s mission
• Nest eggs (endowments) are good and encouraged
6 / Special Olympics Vermont
Development Priorities
• Create a Board culture that reinforces its central role in development.
• Create individual giving strategy that focuses on major gifts.
• Implement, manage and further enhance SOVT donor relations and stewardship system (Little Green Light)
• Build sustainable fundraising events platform.
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Revenue Snapshot
SOVT Revenue and Trends
9 / Special Olympics Vermont
Direct Marketing18%
Donation and Grants17%
Events52%
Sponsors6%
Programs7%
SOVT Revenue Partners
10 / Special Olympics Vermont
CDMP – Partner with SOI to produce our direct mail . This is facilitated through the Washington, DC office
Heritage – Partner with Heritage for residential and business telemarketing
Dial America – Partner sells magazines and SOVT receives a %. Individuals can also send direct donations to SOVT.
Project UNIFY – In partnership with SOI, we apply and are approved to receive a sub-award through the US Department of Education
Events and Donors – Penguin Plunge, Vermont City Marathon, Law Enforcement Torch Run, individuals, service clubs, corporations
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Case for Support
Case for Support
13 / Special Olympics Vermont
Social Justice - We create opportunities for people with intellectualdisabilities to demonstrate their abilities and have a voice.
Health and Well-being - Through sports training and health screenings, we promote healthy choices and lifestyles.
Leadership - Athletes are leaders in our movement and their communities. We help people with intellectual disabilities develop the skills required to be leaders.
Inclusion - We help people with intellectual disabilities feel that they belong, are respected and valued.
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Branding
Branding
• A brand is whatever your customers say it is.
• It’s relationship building. “A brand is an emotional relationship between the consumer and product (service).” - Charlene Li and Josh Bernoff
• Need to set the stage for long term sustainable development by taking care and building our brand.
• “Emotional aftertaste” – Ze Frank
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Competition
Competition within Nonprofit Sector
• 4,028 Vermont nonprofits
• 6.5 nonprofit organizations per 1,000 people in the state of Vermont
• $4.1 billion – total annual revenue of Vermont nonprofits
• 45% under 100k budget; 13.7% over 1 million
• $3,466 – average contribution per itemized Vermont return (versus $4,343 national average)
• 45% of Vermonters can name 3 nonprofits
Source: Vermont’s Nonprofit Sector, The Vermont Community Foundation 2011
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A picture paints a thousand words
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Succession Planning
Succession Planning
• SOVT goes on after we all leave
• Job sharing/training is vital
• Record keeping and relationship building
• Set others up for success
• Clear understanding of program and organization needs
• History and future are defined
20 / Special Olympics Vermont
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Start the Blender
Mix It Up
• We are all ambassadors of Special Olympics Vermont and our mission – board, staff, coaches, athletes
• Development is all of our jobs
• Ensure SOVT is around forever
• Represent!
• Vermont and the World are competitive – Need to stay one step ahead
22 / Special Olympics Vermont
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Thank you.
Questions??