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Lead it!IED, May 17th, 2016
Lesson 11/2016
Frieda Brioschi / Emma Tracanella [email protected] / [email protected]
11. Lead it!
Course program1. Start-ups
2. Ideas in context
3. Ideas Management
4. Market, Value and Business Model
5. Business Model Canvas
6. Being net
7. Start-up ecosystem and law
8. Communicate? Communicate!
9. Funding request
10.Pitch and launch
11.Lead it!
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11. Lead it!
–James Altucher
“Everyone is an entrepreneur. The only skills you need to be an entrepreneur: an ability to
fail, an ability to have ideas, to sell those ideas, to execute on those ideas, and to be persistent so even as you fail you learn and move onto the
next adventure.”
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11. Lead it!
Finding your brand’s voice
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11. Lead it!
Your values• Who are your users/customers? What is the best way to reach them?
• What do you want to accomplish with PR?
• What is your mission/vision? How do you communicate this externally in a few sentences? Do you have a great tagline?
• How are you unique? In what way are you positioned among competitors in the market?
• What are your product’s strengths and weaknesses?
• What is it about your team that makes you capable pursuing your mission?
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11. Lead it!
Press kit• A concise description of your company/product
• Logos
• Pictures of the product and/or team
• Bios of the founders
• Quick facts/statistics about the product/product’s market
• A short video of the team/product (optional/if there is one)
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Writing tips
• Think about what you are trying to say
• Remember who you are talking to
• Create a clear structure
• Use headings
• Just start
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http://www.leeds.ac.uk/comms/tov/tone_of_voice.pdf
11. Lead it!
Writing tip - 2
• Edit, edit, edit
• Avoid the passive
• Get straigt to the point
• We/you and formal/unformal
• Use everyday language
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http://www.leeds.ac.uk/comms/tov/tone_of_voice.pdf
11. Lead it!
–Blaise Pascal
“I HAVE MADE THIS LETTER LONGER THAN USUAL, ONLY BECAUSE
I HAVEN’T HAD THE TIME TO MAKE IT
SHORTER.”.
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Managing a project
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ASANA
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Trello
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Slack
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Evernote
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Toggle
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Todoist
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Pick the right name
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Logo?
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Share Private Info/Files/Images
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Inspiration
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