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3.2 Megapixel Camera Sunglasses

Launching Of New Innovative Product

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Page 1: Launching Of New Innovative Product

3.2 Megapixel Camera Sunglasses

Page 2: Launching Of New Innovative Product

MAIN FEATURES

1GB of storage (can hold thousands of photos) Plays MP3s and takes 3.2 Megapixel digital photos Embedded ear buds for MP3 playback Remote control for taking photos Rechargeable battery USB 2.0 connection for transferring files and re-charging the battery Control buttons for Volume +/-, Fwd, Rwd, Play, Pause, Capture

Page 3: Launching Of New Innovative Product

PACKAGE CONTENT

sunglasses,

remote w/ strap

USB cables

storage case

cleaning cloth

extra clear lenses

Remote control

Page 4: Launching Of New Innovative Product

WHERE TO LAUNCH

Tourist Places

Spy Services

Defence Sector

Sting Operations

Media Channels

School and Colleges

Page 5: Launching Of New Innovative Product

TARGET CONSUMERS

Young generation

Security and surveillance agency

Upper Class

Fashion followers

Page 6: Launching Of New Innovative Product

SURVEY METHOD

Questionnaire

Displaying Pop ups, Forms

and advertisements at search engines,

Social networking sites like orkut ,

Facebook

Feedback from Customers visiting at

Optic Shops

Page 7: Launching Of New Innovative Product

SAMPLING TECHNIQUE

Quota Sampling

Page 8: Launching Of New Innovative Product

RESPONSEDriven by increasing techsavy consumer , demand for a product like ours i.e The Golden Eye is quiet relevant in the recent market.

Being first of its kind, the response we anticipated is what we got which was overwhelming.

So guys what we had anticipated is what we got., kudos to the entire teams.

Consumer feedback : Positive

Minor tweaks here and there that can be taken care of in the next version

Page 9: Launching Of New Innovative Product

CONCLUSION

Golden eye ROCKS!!!

Page 10: Launching Of New Innovative Product

THANK YOU ALL

MADE BY

SAHIL

AJIT

PUSHKAR

SHALABH

PRASHANT

GAURAV

ASHISH