YOU MUST mind map what ideologies (theories) and/or key terms apply to this feature of ‘Facebook’.

Extension – YOU COULD write a PEA paragraph in relation the exam Question:

STARTER – 6 minutes

Key Terms/Theory TEST– L17

Unit G325: Section B – Critical Perspectives in Media

Wednesday 23rd April 2014

Why?

Aims & Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

• Demonstrate your knowledge and understanding of the key terms/theory we have covered so far by completing a TEST.

• YOU WILL peer assess the work after wards and give the students a mark, grade and feedback (WWW/EBI)

• YOU WILL then use this advice to set yourself targets for the exam on June 4th.

• Review the learning.

TEST

• You have 40 minutes to complete the Test – If you finish early proof read, then hand your test in to Mr Crafts.

• YOU MUST answer EVERY question to the best of your ability.

GOOD LUCK!

FEEDBACK –

Mark the other students work in a different colour pen and make amendments where necessary.

1) “As people individually and collectively program the web, they’re increasingly in command”

(Tapscott & Williams – 2006)

2) Examples such as blogging, social media, online news content such as The Huffington Post which encourages CJ.

3) Noam Chomsky

4) a) Noah Chomsky – “social media erodes normal social behaviour”b) Examples such as Facebook/Twitter etc. – where though?

5) Micro Blogging

6) Anthropomorphising

7) a) “You can watch your favourite BBC programmes wherever and whenever you want to” (BBC Three) OR “You choose what you want to watch, when you want to

watch it”

b) Convergence

c) Henry Jenkins (2006) – VOD – “THE KINDS OF ENTERTAINMENT EXPERIENCES THEY WANT”

d) Connected Television

8) a) Prosumer

b) UCC/UGC – What do they stand for?

9) Hyper reality - “The distinction between the real world and the media world is disappearing”.

10) a) Robertson (1994) - “the compression of the World”

b) Case Study example (1 mark) statistic/fact to do with the case study example (1 mark)

11) Marxist – mediated – McLuhan 1960

12) a) “dominates the planet” (Waters – 1995) – “aggressive global trailblazer” (Blau – 2005)

b) MySpace - $580m – 2005

c) Gatekeeping

13) Disney – Examples? 2 marks for Youtube – 2 marks for Twitter

14) a) Dan Gillmor (2004) – citizen jpournalism – former audience

b) Example(s) of an online product that encourages this?

c) Ukraine Political crisis? South Korea Ferry disaster? – other examples?

15) a) Henry Jenkins (2006) – “Everyone is a producer of media”

b) Case Study example(s) – Online Gaming? Social Media encouraging Game/web development?

16) Bauman (1998) – “winners and losers”; “losers are left behind” – Example(s)?

17) a) $8.5 bn Takeover – May 2011

b) Benefits? – Clue: HTC Phone

18) a) Analogueb) “The ‘old’ ways in which media has been distributed in the past – e.g through

television, film, radio etc.”

19) a) Dave Winer (1994) -

"Once the users take control, they never give it back.”

b) Examples that also conform to Web 2.0 (DiNucci – 1999)

20) a) Miniturisation

b) Examples – 1 mark for each

21) Mediation = The control the Gatekeepers have over a passive audience through Media Production/Distribution

22) a) Charles Leadbetter

b) Leadbetter (2009) – “we are part of the experiment as well as conducting it”

c) Example(s) of where we are “part of it” – Citizen Journalism? “Conducting it” – Social Media?

23)1. Example of Video Sharing

2. The World’s 2nd biggest search engine

24) a) Jenkins (2006) – “courted across multiple media platforms”

b) ‘A Field in England’ (2013 – Film Four) – ‘Multi-platform day-and-date release’ – e.g 1,200 downloads on the release date (July 5th 2013)

25) Explanation – for example:

In order to maintain it’s global status and not become local, Facebook have offered this service in order to not be “left behind” (Bauman – 1998)

26) 1. Jurgen Habermas (1991)2. The ‘Stars’ inspire the circles to follow them/”tweet” about them etc.However, the ‘circles’ (Society) and their views are equally as important.

• Add up the marks and give them a score out of 92

• Give them a grade based on the breakdown of marks.

• Give them feedback in terms of WWW/EBI

WHAT HAVE YOU LEARNT TODAY?

Homework:

1) REVISE!

2) Research a contemporary development in Global Media and/or Media in the Online Age and state HOW it conforms to:

• Tapscott & Williams (2006)• Gillmor (2004)

• Any other ideologies/key terms that apply make the relevant links!

1 page is enough

Due: Monday 28th April