Kylie Minogue Star Image

I Should Be So LuckyThe representation of Kylie in the video for “I Should Be So Lucky” shows her to be a successful young women, she owns her own apartment, which would be considered stylish. In addition to this she has a four-poster bed and a claw foot bath, as well as a baby grand piano. All of these things are the type of object you could find in a toy house, which tells us that the audience she is appealing to is young girls aged 10-12. The song itself supports this as she sings about love, but not in a romantic way and instead the way a child loves a role model. The scene with the bubble bath is also very child friendly, there is almost no skin on show with the exception of an arm and her head. Kylie dresses in a highly fashionable way which does not reveal too much, this is something the audience would like to be like when they are older. As far as being a good role model, parents of the audience could not complain, because she is a typical girls, very smiley, fun , safe and successful.

Better The Devil You KnowIn the video for “Better The Devil You Know” Kylie is shown to be more mature and adult like than in the video for “I Should Be So Lucky”. She wears fewer clothes, which might suggest she is trying to appeal to a more mature audience of possible late teens to early 20s at the oldest. She appears more grown up in the way she appears and in her actions especially when dancing with two other men, but despite this she maintains those characteristics of very smiley, fun and approachable which she shows in “I Should Be So Lucky”. The music video in this is not narrative, as the lyrics don’t directly correlate to what happens in the video, there is also no mise-en-scene to the video as some of the colours like orange and blue look like random colours that have been chosen. The style of this music video makes it seem like Kylie is trying to directly compete with Madonna who at the time was already world famous. The way Kylie dresses is very similar to the way Madonna dresses in her video of “Like A Prayer” where she wears a black dress, event the beginnings are similar where they both seem to be running for no reason. In several ways Kylie is still something her audience would aspire to be like, mainly in the way she is still very fashionable. She changed her hair from the 80s perm into a more modern style.

Spinning AroundIn the video for “Spinning Around” Kylie seems to have changed her audience yet again as she shows herself to be a more sexual club going kind of person, the Gold shorts she wears through the majority of the video suggest this. Because of this the range if her audience is on the rise again and probably in the 20s and going up to the 30s, in addition to this the audience would have expanded from females to both males and females. In the video Kylie picks who she wants to dance with, showing she is control and sort of the life of the party and getting everyone involved.