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PortfolioKuber Chopra
Start
• He started of as a young customer
• An early 20s wide eyed college student
trying to make sense of it all
• He moved to UK as an
International Business student
and his intrigue about how
communication works grew
• He was still actively absorbing
when he returned home to a
mundane analyst role
• He continued to like the sound
of an advertisement the colors of
retail signage
The Break
• Early in his career he decided to get a move on then
• Dabbling in ordinary communication, finding vents for his imagination he disastrously made a movie about nothing
http://vimeo.com/24646555http://vimeo.com/24646555
• The movie however was ambiguous enough to fascinate his future employers –
Virgin Mobile India
• Recruited into the Marketing Innovation team he could finally learn on someone else's money. And learn he did.
Disrupt
• For 1 full year he gave up the good life, save a couple of binges in the office with the
Virgin fellows
• He focused his energies in churning out
� Campaigns
� Promotions
� Innovations � Innovations
� Internal Communication Solution
• He did this in collaboration with regional teams and agencies across media with a
focus on print
• Some of his work follows
Campaign
Promotion
Innovation
Internal
Plunge
• He then decided to double his luck, ready to learn at his own expense
• With the support of his colleagues, friends and partners he opened a little brand
consulting shop , some of its work and opinion can be found on
http://thinkrasta.wordpress.com/
• His purpose was to bridge the gap between the brands going after the youth and
the youth themselves
• He also took up some independent assignments basis his interest in promoting
sport
@Rasta
Bread and Butter Strategic Initiative
IndependentPromoting Sport & Development in Kerala, India
Now
• To stay ahead and test his wits in a more developed economy he is in London
looking for a role with an agency/media house/design studio
• He believes he can contribute to make a difference and bring in wily perspective
• You can reach him on (and at anytime) –
0790 114 6257 0790 114 6257