Proof of Concept: The Fatal First Click How do we hook them once we’ve got them to look?

kristine ferry university of california irvine libraries director of web services

cynthia johnson university of california irvine libraries head of reference

cathy palmer university of california irvine libraries head of education & outreach

Visits in a typical day

University of California Irvine, Libraries 2008 - 2009

2

InstructionSessions

55

InstructionParticipants

ReferenceQuestions

360

BuildingVisits

8,100

WebsiteVisits

25,000

casual browser

educateduser

Use of evidence which demonstrates that

a model or innovative approach is:

Proof of

Concept Viable

Feasible

Capable of solving a particular problem

data sources

1. Find an article

2. Books

3. Login to licensed resources

4. Community user services

5. How to start research on a specific topic

6. Interlibrary Loan

7. 39 C How to find a bill on their specific topic

8. Equipment usage

9. Access JSTOR database

10. Location of books- Call number floor/map

Top 10

Digital Reference

Transcript

Questions

Site Visits

Page Views

Pages/visit

Time on site

Where they leave the site

Google

Analytics

What are they looking for?

What terms do they use?

Searches

mediation

Decision Trees

Are you looking for information about Interlibrary Loan requests?

If affiliated with UCI, click here

Request an article

Request a book

Request something

elseOther

Pop-up Librarian

Can I help you?

Tell me a little bit about who you are and what you’re looking for so that I can help you.

1: Are you:

__An undergraduate

__A graduate student

__A faculty member

2: What would you like to do?

Digital

Concierge

Thank you for coming!