Blogging for Creative Promotion

Kirsty HallArtist & Purveyor of Mad Obsessive Projects

kirstyhall.co.uk

Post

Sidebar

Anatomy of a blogHeader

http://diary-project.blogspot.com/

REASONS TO BLOG

Quick & Cheap

…anyone can play

Visitors

1 Visit

2 or more visits

Page Visits

Art Page

Blog

26 seconds on my galleries2:21 minutes on my blog

Create Relationships

Generate opportunities

Global Networking

52,590 visits from 152 countries

Diverse Audiences

Constant Exposure

Viral Distribution

Network In Your Jammies!

GET STARTED

Step 1 - Set Your Intent

Book Deal Bigger Audience Sales Fun!

BloggingGoals

Step 2 - Research

Step 3 - Choose a platform

• Free• Lots of templates • Lots of plugins• Good aesthetics• Self hosting• Some technical

knowledge helpful

VS

• Free• Fewer templates • Fewer plugins• Poorer aesthetics• No self hosting• Easy for beginners• Good through traffic

DON’T USE:

Livejournal

Don’t Use:

Step 4 - Pick a design

Paid or free templates

Step 5Start blogging

Nobody’s reading…

…except my mum!

Join The Community

• Read

• Comment

• Link

• Guest posts

Did You Tell Anyone?

• Mailing list• Email signature• Business card• Online profiles

Use Social Media

• Twitter

• Forums

• Facebook

Is it any good?

• Content

• Design

• Images

…have fun!

All images by Kirsty Hall except for the following:

I’m blogging this: Foxtongue

Colourful balls: suchitra prints

Statue holding hands: Valerie Everett

Tree seedling: USFS Region 5

Lego Superheroes: levork

Pyjamas: sunshinecity

Scientist with microscope: timbrauhn

Train: The U.S. National Archives

Avdanced Web Design: agjimenez

The letter: a.drian

Woman reading computer: larryvincent

Rusted chain: Matti Mattila

Postcard: dancingshiba

Old typewriter: .Dianna.

Balloons: Pink Sherbet Photograph

These images were found on Flickr and used under the Creative Commons license

ResourcesMy articles: http://kirstyhall.co.uk/articles/

Common Craft: http://www.commoncraft.com/

Great series of short videos with simple drawn animation & plain language

Diane Gilliland - http://www.craftypod.com/

Making a Great Blog: a Guide for Creative People

Creating A Blog Audience: an Unconventional Marketing Guide

Social Media for your Crafty Business

Alyson B. Stanfield - http://artbizcoach.com/

Paper or e-book: I’d Rather Be In The Studio

Darren Rowse - http://www.problogger.net/31dbbb-workbook/

E-book: 31 Days to A Better Blog