Shot 1 The first image is a slow zoom of ‘Revolver Entertainment’ which is a UK founded distributor. People who know about

Revolver Entertainment would know about their other social-realism releases such as Sket, Shank and Adulthood. This could give the impression that if they’ve managed to launch other successful social-realism films, they would

make this a successful film helping to entice audiences to watch it in addition to advertising their company.

Shot 2This is then followed by a fade out to a fade in of the name of the film, ‘Kidulthood’. The white font makes the name stand out from the black

background making it clear to the audience.

Shot 3There is then a sound bridge that helps the trailer transition. The music

is seemingly non-diegetic but the following cut shows a turntable making the sound.

Shot 4Following the incidental music, there are a series of cuts that have

been edited in order to sync in with the sound of the turntable which in turn, makes the trailer seem smooth. The cuts revolve around several people; teenagers. Whether or not they’re antagonists or

protagonists, they are assumed to be main characters because they fit in with the ‘teenage’ group the film is representing and more

importantly, the last 2 characters could be seen clearly on the front cover which means they’re a main part of the story and are likely linked in a social-group because they are pictured together on the

film’s poster.

Shot 6The music then changes to a more calm tone as the scene transitions

to an establishing shot of London, an urban area known for crime which could justify the scene with a man and a gun and the bat on the

poster of the film suggesting they live in a violent part of London.

Shot 7There is then a fade transition to a series of jump cuts of pan, low angle and a tracking shot of a man walking. He is dressed like a typical youth

that would be up to no good as he wears a big hooded jumper and wears a chain around his neck which is a stereotype attire of a teenage thug. The use of the low angle shots could be seen as trying to make him bigger to

either show his ‘strength’ and masculinity or perhaps to show he is a main character/leader of his social-tribe. The use of low key lighting suggests the

man has an evil (maybe violent, gang orientated) side to him.

Shot 8Whilst there are different shots of the above character

playing, a single cut is used to show another character; again with low key lighting. As he is used in between the cuts of

the above character, it could suggest there is a link between them. A shallow depth of field is used to keep focus on him

and less of the background. They could be friends/family or they could be rivals. The

man is seen smoking something which could be either cannabis or a cigarette but the way he holds it gives the

impression it is cannabis as he holds it with his index and thumb and not his index and middle finger. This endorses

the rebellious teenager stereotype as they are not willing to abide the law.

Shot 9A reason why the man above could’ve been cut in-between the shots of the previous man could be of the next cut of a man swinging a bat. By creating a montage, it links the characters together which are then seen to be associated with the next scene, a man swinging a bat. As the bat swings, a scream is heard. This immediately suggests they’re not playing rounders and that the weapon is being used to commit violence. Low key lighting is used yet again to help show something shady is happening. The hood of the suspect is white, like the man

who was wearing a hoodie. This suggests again, that he is the leader as he is committing violence instead of the people in the background.

Shot 10The scream acts as a sound bridge to a cut of a teenager rapping. This links in with the turntable seen at the start as it is commonly used for

genres like rap. The use of rap also is stereotypically a genre of music teenagers, especially from rough backgrounds, would listen to. The diagetic

rapping also acts as incidental music as it is used for the rest of the trailer to create a fast paced, tense vibe.

There are then a series of cuts showing a selection of drugs such as ecstasy, coke and pot. This again endorses the

rebellious teenage stereotype but also brings in the ‘self-destructive’ stereotype among teenagers as they are willing to

take potentially fatal and dangerous drugs without a care in the world about what it could do to them.

Shot 11

Shot 12After this, there is a transition to a series of shots of shots including 2 other characters. We also assume these are main characters as they are both on the poster of the film. One girl is smoking, and the other two are seen taking alcohol, one from a shop and the other from a home. This, yet again, endorses the self-destructive and rebellious

stereotype but also shows the crime-orientated stereotype teenagers have as they are willing to steal alcohol. It may also suggest that this group of teenagers are unemployed, come from poor backgrounds or are too lazy to work so resort to stealing to get the luxuries they want.

Shot 13

There is then a jump cut from the last image to a man, assumed the ‘stereotypical Indian corner shop owner’ threatening the youth with a broom stick only for the stereotypically violent and disrespectful youth

to throw his own merchandise at him in a bid to defend himself. The use of left side and right angle shots and shot reverse shots help to

link the man and youth together to show they’re fighting and it helps to show where they are in the shop so not to confuse the audience on

the locations of characters.

The youth then throws a bottle but the glass smashing is only heard during the next scene of a black youth

doing a ‘shooting gun’ gesture suggesting there is some sort of link between the two boys; perhaps

being violence.

Shot 14 During the next cut, a close up of a handgun wrapped in cloth

is shown. The fact it is wrapped in cloth could suggest the teenagers have been around crime for a long time as they

know not to put fingerprints on it in-case it’s traced to them.

Shot 15After this there is a cut to a two shot of 2 girls catching the train. This shows that the 2 girls

are related in a sense that they know each other which shows the audience they’re not

strangers. It also helps confirm on the location of where they are as trains are often only used

in towns/cities i.e. London

Shot 16In the next scene, a youth is seen counting a

stack of money only for another teen, the one previously caught stealing, to steal it. This could suggest that although they’re main

characters, they’re rivals as they’re willing to steal from each other.

Shot 17

The fact this seen was shown before the girls snorting drugs connotes that the money was used to

fund the drug habit.

Shot 18During the next scene, there is an over the shoulder shot of

2 teenagers (assumed to be friends as they stand next to each other) and then a jump cut to the aftermath of the

haymaker. This shows how stereotypically violent teenagers are and also shows a small insight to gang-culture which is

notorious in London.

Shot 19

During the next scene, their is a medium close up of a young adult talking to some

teenagers. He talks stereotypically in slang and wears typically ‘gang-type’ clothing

such as the hoodie. The fact the other two boys wear uniform helps inform us of

their age.

Shot 20 During the next scene, there is a 2 shot of 2 men eating. Their attire of hoodies, chains and caps

suggest they are affiliated with crime and the fact they’re eating in a small burger shop insinuates they have low income so cannot afford to eat fancy. The

right teen is seen as disrespectful, a youth stereotype and a criminal, a ethnic stereotype as he shouts about his incorrect burger and then assaults staff with it by throwing it at one of the employees.

Shot 21Further on in the trailer, it comes to a medium close up scene of a girl backhanding another whilst another girl watches. This goes against

the stereotype that females are timid and gives them a masculine stereotype of being violent.

The background has posters of educational material suggesting they are on a school

premises so are students whilst also telling us what age band they’re in.

Shop 22During a next scene, there is a two shot of a man

who asks one of the main characters what happened to her face. We assume he’s her Dad as he’s much older than her and is driving her. He has a normal

accent and doesn’t use slang and gives the impression of a typical father who cares about his daughter. This makes him seem like he has had a

proper upbringing and has not been the cause of her daughters affiliation with the wrong crowd.

Shot 23After this, there is a medium shot of a group of

teenagers running followed by a man. This confirms our suspicion that they were involved with crime as what reason would there be for an angry man to be

chasing them? The use of the cabs in the background also confirm the urban location the film is set in as

they are the common black taxi’s London is known to have.

Shot 24After this, there is a shot reverse shot between two

girls where is asking who’s going to help her. This results in a typical teenager reply of “I don’t

need any help” which is a stereotype of teenagers as many are looked at as independent. She’s also seen

as moody, another stereotype through the use of speech showing she shouts to get her point across

and to show her frustration.

Shot 25After this there is a cut of a fight in which one of the

teenagers loses. Another teenager then uses his phone to take a picture, maybe to show his mates later on or to upload it to social media, something

many teenagers are in to.

Shot 26During the final scene, a teenager shouts “bye mum” as he closes the door with his

friends behind him. This suggests that he is still young enough that he has to live with his parents and that although he leads a

life of crime, he still cares about his family.

The audience for this film I think would be young adults from around16-mid 20’s because it caters

more to what they’d like. The use of slang, alcohol and drugs is something many teenagers can relate to as they will likely either use one of

them or know someone who does allowing them to get on a same level.

Common elements seen in this trailer for the genre are clothing and weapons. Social-realism often revolves around the use of weapons such as knives, bats and handguns making the film

seem more realistic. The use of clothing in social realism is a realistic representation of what

many teenagers would wear, especially from a low-income area.

After this, there is more institutional information including the companies affiliated with the film including Dolby and Hanaway and also a link to the official film website which is a good use of synergy to advertise both the film and website. They also include the list of authors for the music they use in case audiences like it meaning the artists can more people take an interest in their music.