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The world after school - an experimental recipe -

Ana ADI

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This lecture aims to:

• Describe a series of opportunities related to using web 2.0 to promote freelancing creative services

• Discuss and discover the key elements of a successful online portfolio

• Illustrate how web 2.0 can serve as a job search platform

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Participatory media in Web 2.0

• 2/3 of the world’s Internet population visit a social network or blogging site

• Social networking & blogging - 10% of all internet time.

• ‘Member Communities’ have overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications

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Web 2.0 features• Websites as dynamic applications with functionalities spreading across

convergent media

• More standards (Application Programming Interface - APIs)

• User generated content (USG)• User generated functionalities• User directed content

• The expert prosumer = consumer + producer – Bottom-up hierarchy

• Each community member is responsible for contributing information to the rest of the users (Open Source

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Where to start?

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Better begin here:

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Then go here:

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Watch out!

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Be creative

• Video Sharing • Video streaming platforms • Make some money

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Don’t forget:

• A place for free expression (within some legal limits)

• Copyright? • Copyleft?

– The individual creative enjoys less protection than the recognized or official creative

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Research and listen carefully

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Listen

Network

Buzz

Create Engag

e

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• Define your objective• Find your audience• Find out what they find important• Rework your message/Provide responses

• Follow up

How do you Engage?

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Take it to the next level:

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Keep in mind

• Web 2.0 provides communicators with a very dynamic environment

• Most of the online communications are multi-channel

• Web 2.0 offers a variety of resources to develop and present you and your business online

• Know your rights and obligations before joining any platform

• Respect other people’s work

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A final word

Practice makes perfect!

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Now go and experiment!