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What is Keyword Research ?

keyword research presentation Md Masum Billah

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Page 1: keyword research presentation Md Masum Billah

What is Keyword Research ?

Page 2: keyword research presentation Md Masum Billah

Keyword Research is –

a part of inbound marketing strategy;

procedure of finding most popular search terms and accordingly using them to perform search engine optimization (SEO) for a website;

when a Customer or Visitor or Reader fined your blog, your product or website and research these types of words means Keyword Research.

Page 3: keyword research presentation Md Masum Billah

• If you know what are searching or finding your customers or visitors then it will not be hard or difficult for you to come in your website or blog for buy your product. Say one customer wants to buy Iphone5 but he or she Search in Search Engine and enter a book store website so he or she will not buy anything, because he or she want to buy iphone5 not books. So now you understood why keyword Research so Important.

Why Keyword Research Important ?

Page 4: keyword research presentation Md Masum Billah

Keyword Research Tools

Google offers free tools to do some fundamental keyword analysis. All the results are appropriate only for Google search engines (GSE). Features of AdWords Keyword planner:

Get traffic estimates for the keyword;Create new keyword transformation based on initial

keyword;Create new keywords by uniting various keyword

lists.

Page 5: keyword research presentation Md Masum Billah

Keyword Search Yearly Graph IdeaThere are six central pillars of keyword research, together with:

1) A brainstorm list 2) Obviously you should need Selecting and using a keyword research tool3) Refining your list using suggested keyword phrases from an analysis tool4) Verifying keyword phrase relevance: (Do the Keywords exactly describe the Content?)5) Looking at search volume to decide customer requirement: (How Many People Ask for it like this?)6) Competitive Analysis: (Analyzing the competitive space to make sure you and the searcher think the keywords mean the similar things, and to make a decision if the space is too competitive)

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There are two types of Keyword:1) Short type Keyword: It means prime / main keyword. 2) Long Tail type Keyword: More specific search for visitor requirement.

Page 7: keyword research presentation Md Masum Billah

How to Submit Keyword Research Report: I would like to share Basic keyword Research Report. Firstly when you will create Keyword Research Report then you have to focus on main keyword and you have to choice relevant types of keywords. Secondly you have to follow high Average Monthly Search and yearly search train. Thirdly you have to follow Suggested Bid Price $ (costs-per-click (CPCs)) and finally you have to search report All in title of your selected keywords.