CASE STUDYBlockbuster Film

PATRICK CROWLEYFRANK MARSHALL

Who DISTRIBUTED THE FILM? The company that distributed the film was one of the biggest film companies in film

industry;

Universal Pictures

Who PRODUCED THE FILM? BUDGET? $150,000,000(Estimated)

THEATRICAL release date? 11 June 2015 (UK)

9 June 2015 (USA)

Type of OWNERSHIP

Number of WEEKS AT BOX OFFICE 1 Week/ 7 Days, 2 box office records

Widest release: 4,291 theatres

Money made at BOX OFFICE TO DATE Worldwide: $1,131,561,399

Wide Opening Weekend: $316,102,740

MERCHANDISE AVAILABLE: DVD, Blu-Ray DVD, clothing line for women, men and juniors, via Jurassic World official park website:

The type of ownership for Jurassic World is conglomerate, as it is also produced and distributed by a blockbuster film company, Universal Pictures. What makes this film a blockbuster is the fact of the use of al the high technology and ideas built into the making of the film as there was a bug budget, $150,000,000, which is a big amount wasted on a film, as it has been claimed to be one if the films with the highest budget.

FORMATS AVAILABLE TECHNICAL SPECIFICATIONRuntime: 2 hr 4 min (124 min)Sound Mix: Dolby Digital | Datasat | Dolby Surround 7.1Colour: ColourAspect Ratio: 2.00 : 1Camera: Arriflex 435, Panavision Primo Lenses Panavision65 HR Camera, Panavision System 65 Lenses Panavision Panaflex Millennium XL2, Panavision Primo LensesPanavision Panaflex Platinum, Panavision Primo Lenses Red Epic Dragon, Fujinon Premier Cabrio LensesLaboratory: Company 3, Los Angeles (CA), USA (digital intermediate) FotoKem Laboratory, Burbank (CA), USA (processing and prints)Film Length: (7 reels)Negative Format: 35 mm (Kodak Vision3 200T 5213, Vision3 500T 5219) 65 mm (Kodak Vision3 50D 5203, Vision3 200T 5213) Redcode RAWCinematographic Process: Digital Intermediate (2K) (master format) Panavision Super 70 (source format) (some scenes) Redcode RAW (6K) (source format) (some shots) Super 35 (source format)Printed Film Format: 35 mm (spherical) (Kodak Vision 2383) D-Cinema (also 3-D version)

Type of RELEASE PREMIERE:

9TH JUNE 2015 (LOS ANGELES)Jurassic World premiere was released on Tuesday 9th June 2015, in Los Angeles, where all the actors and actresses got to be reunited after seeing each other last time they’re shooting the film. This premiere was a world premiere, which was a second big release after the first one that happened in Paris. This premiere in LA took place The Dolby Theatre, Hollywood Blvd, Los Angeles.

The premiere happened a day before the actual theatrical released in USA, that took place on the 10th June 2015. The film was released worldwide as the target audience for the film is very low, the age f 12, which allows other groups to see the film, once it was released worldwide. As it was released worldwide, there were many screenings around the world playing Jurassic World in a local cinema depending on the target audience’s country and local cinema/cinema near them that was playing the film for the next few weeks in June 2015.

Other films the PRODUCERS HAVE MADE?

PATRICK CROWLEY

FRANK MARSHALLList of other films that Frank Marshall have made:-Jurassic World (2015)-Jason Bourne (2016)-The Bourne Ultimatum (2007)-Raiders of the Lost Ark (1981)-Arachnophobia (1990)-Eight Below (2006)-The BFG (2016)-The Bourne Supremacy (2004)-The Bourne Legacy (2012)-The Sixth Sense (1999)-Indiana Jones and the Kingdom of the Crystal Skull (2008)-Alive (1993)-Congo (1995)-Who Framed Roger Rabbit (1988)-The Curious Case of Benjamin Button (2008)-Poltergeist (1982)-The Color Purple (1985)-Seabiscuit (2003)-Hook (1991)-The Last Airbender (2010)-Empire of the Sun (1987)-Paper moon (1973)-The Money Pit (1986)-Milk Money (1994)-The Indian Cupboard (1995)-Snow Falling on Cedars (1999)-The Young Black Stallion (2003)-Noises Off (1992)

List of other films that Patrick Crowley have made:-Jurassic World (2015)-The Bourne Legacy (2012)-The Other Guys (2010)-Eagle Eye (2008)-The Bourne Ultimatum (2007)-Eight Below (2006)-The Bourne Supremacy (2004)-The Bourne Identity (2002)

-The Armstrong Lie (2013)-Hoot (2006)-Targets (1968)-A map of the world (2000)-Roving Mars (2006)-Crossing Over (2009)-A Far Off Place (1993)-Signs (2002)-Ponyo (2008)-Roller Coaster Rabbit (1990)-Arrietty (2010)-Always (1989)-Back for the Future (2011)-Finding Oscar (2016)-Wall Street (1987)-Nickelodeon (1976)-Daisy Miller (1974)-Directed by John Ford (1971)-The Man vs. The Machine (2014)-The Attack of the Mummies -Feet of Clay (1960)-Running Blind (2013)-Emma’s war

MAIN CAST:

Chris PrattOwen

Bryce Dallas HowardClaire

Nick RobinsonZach

Ty SimpkinsGray

B.D. WongDr. Henry Wu

Vicent D’OnofrioHoskins

Irrfan KhanMasrani

Omar SyBarry

Judy GreerKaren

Katie McGrathZara

Lauren LapkusVivian

Brian TeeHamada

Andy BuckleyScott

James DuMontHal Osterly

Courtney James ClarkMosasaurus Announcer (as Courtney Clark)

Timothy Eulich ACU lead trooper

MAIN CREW: Colin Trevorrow Film Director

Steven SpielbergExecutive Producer

Michael CrichtonScreenplay

Michael GiacchinoMusic

Frank MarshallProducer

Derek ConnollyScreenplay

Patrick CrowleyProducer

Thomas TullExecutive Producer

John SchwartzmanCinematographer

Rick CarterProduction Designer

Ed VerreauxProduction Designer

April Ferry CostumeDesigner

Kevin StittEditor

Caty MaxeyArt Director

-Amanda Silver Screenplay-Rick Jaffa Screenplay -Page Buckner Art Director-Doug J. Meerdink Art Director-Christa Munro Art Director-Nick Crocco Art Director-David Scott Art Director-Jackie Carr Set Decorator

LOCATIONS: Filming Locations:Jurassic World was a film, filmed in 23 different locations:

-Kualoa Ranch - 49560 Kamehameha Highway, Ka'a'awa, O'ahu, Hawaii, USA (dinosaur island)-New Orleans, Louisiana, USA-Jurassic Kahili Ranch, Kilauea, Kaua'i, Hawaii, USA (outdoor filming)-Louisiana, USA-Blue Hole, Kaua'i, Hawaii, USA-Lawai, Kaua'i, Hawaii, USA-San Diego, California, USA-Manoa Falls, Oahu, Hawaii, USA (waterfall jump)-Baton Rouge, Louisiana, USA (studio) (studios)-Olokele Valley, Kaua'i, Hawaii, USA-Manawaiopuna Falls, Hanapepe Valley, Kaua'i, Hawaii, USA-The Honolulu Zoo, 151 Kapahulu Ave, Honolulu, Hawaii, USA (Exhibits)-Jurassic Kahili Ranch, Kilauea, Kauai, Hawaii, USA (outdoor filming)-Oahu, Hawaii, USA-Audubon Zoo - 6500 Magazine Street, New Orleans, Louisiana, USA (evacuation scene)-Louis Armstrong New Orleans International Airport - 900 Airline Drive, Kenner, Louisiana, USA (airport)-Na Pali Coast State Park, Kauai, Hawaii, USA (Approach to Isla Nublar)-Honolulu, Hawaii, USA-San Rafael, California, USA-Hawaii, USA-Cazadero, California, USA-Hawaii Convention Center - 1801 Kalakaua Avenue, Honolulu, Hawaii, USA (lobby)-USA

The way they market their film to their audience would have been by the use of different social media accounts and their very own film official website for Jurassic world. They

decided to market their film this way because of the use of technology the target audience uses for this specific film as its also a young audience from my opinion of the age of 13-18

(as the film is rated as pg-13). The idea that tis film can be for a family film as it allows other age groups to watch the film too even though the film is rate at a low age of 13.

ADVERTISING AND MARKETING METHODS USED

MARKETING THROUGH SOCIAL MEDIA:

ADVERTISING THROUGH TRADITIONAL METHOD:Because the target audience is 12 and it’s a film recommended as a sci-fi and family film, traditional advertisements its easier to get the audience attention especially the older target audience. This is a way of promoting the film without a use of technology. This use of promoting is mainly for the older audience that don’t have easy access to social media or internet just like the younger audience as the film would be promoted to them though social media to keep in touch with the audience that have the same interest as this sci-fi film.

SYNERGY-The interaction or cooperating of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Further examples and information: There were no special effects, or green screens or tracking markers used during the filming. All effects were done in post-production. To create the movement it was all done with the equipment provided. All used with the best filming equipment. So this way it would be easy to edit the dinosaurs with the human. No special effects, all the dinosaurs movement is all done by actors/ actress movement by using performance capture firstly one shot/take and then the actors take and speeches on a different take.

-It's a business term and it also refers to companies coming together vertically or horizontally (or both). For example; often cited in exams is of

working title making use of its parent companies to gain access to become a bigger as a company.

CROSS-MEDIA CONVERGENCE

Warner Bros’ video games adaptation of upcoming summer movie Jurassic World will arrive on the same day as the film.Both movie and game will hit UK shelves on June 12th. That release date applies to all platforms – PS4, Xbox One, PS3, Xbox 360, Wii U, PC, 3DS and Vita.The game will encompass the events of not just the new film but also 1993 classic Jurassic Park and both of its sequels.LEGO Jurassic World is just one of three LEGO games due out this year – toys-to-life debutant LEGO Dimensions is due out on September 29th.

Use of TECHNOLOGY IN THE PRODUCTION OF THIS FILM?

Jurassic World is the first film in the series without the involvement of Stan Winston, who died in 2008. Instead the animatronic dinosaurs were handled by Winston’s former alumni at Legacy Effects, many of whom had worked in previous three films.

Visual effects supervisor Phil Tippett and Industrial Light and Magic also returned to create CGI dinosaurs. The computer generated dinosaurs were created using performance capture, using human actors to perform the dinosaurs’ movement. Developing the raptors had the collaboration image engine, which finished the scenes using the motion capture information. AWARDS WON:

Academy of Science Fiction, Fantasy & Horror Films, USA (2016)Won Best Performance by a Young Actor(Saturn Award) Ty Simpkins

Golden Schmoes Awards (2015)Won Most Overrated Movie of the Year(Golden Schmoes)

Hollywood Film Awards (2015)Won Visual Effects of the Year (Hollywood Film Award) Tim Alexander

MTV Movie Awards (2016)Won Best Action Performance(MTV Movie Award) Chris PrattWomen Film Critics Circle Awards (2015)Won Worst Female Images in a Movie(WFCC Award)

Women Soundtrack Awards (2015)Won Film Composer of the Year (World Soundtrack Award) Michael Giacchino For Dawn of the Planet of the

Apes, Inside out, Jupiter Ascending and Tomorrowland

6 Wins and 53 Nominations

HOME ENTERTAINMENT RELEASE DATE

DVD release date: 20th October 2015The way they would sell the film to the target audience once it would have been released would have been in the cinema, released world wide by different dates, release on DVD, being able to download on different devices from via iTunes films. Or simply also by buying the Blu-Ray DVD version of the film. The download idea of selling the film would have been a very popular way to buy the film as the target audience is a young audience (age of 13, teens). As it also the audience that would use internet, different devices and always communicating through the social media as a daily basis. In my opinion the second best method to sell the film to the audience would have been through Blu-Ray DVD film as a hardcopy so the target audience could view it at home at anytime they would wish as many times they would wish.

The idea of campaign and making advertisements out of it would be by the idea that the target audience would be able to find this adverts easily through the social media as they are always connected online as a audience online with the same interests as they like the same film with the same genres that explains this film.

Type of AUDIENCE? GLOBAL AUDIENCE OR LOCAL AUDIENCE? GLOBAL AUDIENCE

MORE INFORMATION ABOUT THE TARGET AUDIENCE:My potential opinion on Jurassic World’s film audience demographics:-Gender: Males (as the main character and hero is the man as it shows power/bravery throughout the film)-Age:13-18 (main audience, allowing other age groups to watch the film too)-Interests: Sci-fi, adventure -Location: USA (screened)

Jurassic World is a film rated for the age PG-13 by BBFC which is very wise choice as the film doesn’t seem to show anymore scenes that would have to be higher than 13. As the idea of being targeted to a younger audience it allows it to other age audiences to watch the film and to make the film bigger by the release and the storyline of the film. This film would be targeted to a ‘niche’ audience. This film is also associated as a mainstream film but it also it follows down the series from ‘Jurassic Park’ to ‘Jurassic World’. It just means that the viewers would be a larger audience, to the specific audience for the film and the other age groups, towards especially men who also like sci-fi films as one of the main genres of the film is sci-fi and also adventure which can associate more easily to a men audience. As it also has a ‘controversial’ and quite complicated storyline it does limit the audience in gender and age group too.

In my opinion I think the film it’s a global audience because the film was produced by a blockbuster company, Universal Pictures, which made the film an blockbuster film itself and it also released worldwide. For example, because the film is recommended as a family film, as it has a BBFC of the age 12, families with children till the age of 12 can watch the film. Which means other age groups can watch it too. This is why the film was released worldwide once was made so they would be able to get the reviews from older audience and the target audience faster to make the film grow by the feedback and the communication from the film that the audience would have between one another.