Presentation at the Florida Library Convention in Orlando, FL, May 1, 2013. Presenters: Kathy Lussier, Ron Block and Liz Morgan.
- 1. Novel Partnershipsto expand your librarys reachPresented by
Kathy Lussier, Ron Block and Liz Morgan
2. 5/20/2013 2THE 920sKathy Lussier Community Relations &
Marketing Manager 30 years experience in PR,
CorporateCommunications and Brand Management FORTUNE 500s,
government, non-profitsNOVEL PARTNERSHIPS 3. 5/20/2013 3THE 920sRon
Block Circulation Services System Coordinator Worked in 4 Library
Systems Co-host of A Book and a CookNOVEL PARTNERSHIPS 4. 5/20/2013
4THE 920sLiz Morgan Owner, Liz Morgan PR 12 years experience in
media relations,communications strategy and special events.
Jacksonville Home & Patio Show, FeldEntertainment, Southern
Womens ShowNOVEL PARTNERSHIPS 5. 5/20/2013 5BACKSTORYNOVEL
PARTNERSHIPSMain Library and 20 branch locations in Duval
County.Nearly 4.5 million visitors checked out almost 8.5 million
items last year. 6. 5/20/2013 6PREFACEAGENDA Role of outreach
Existing examples Library climate change Theres so much moreextend
your librarys reach Tools to take away 7. 5/20/2013 7IN THE
BEGINNING 8. 5/20/2013 8IN THE BEGINNINGNOVEL PARTNERSHIPS 9.
5/20/2013 9IN THE BEGINNINGNOVEL PARTNERSHIPS 10. 5/20/2013 10ONCE
UPON A TIMENOVEL PARTNERSHIPS 11. 5/20/2013 11THE HEROINENOVEL
PARTNERSHIPS 12. 5/20/2013 12THE PLOT THICKENSNOVEL PARTNERSHIPS
13. 5/20/2013 13THE PLOT THICKENSNOVEL PARTNERSHIPS 14. 5/20/2013
14THE PLOT THICKENS 15. 5/20/2013 15THE PLOT THICKENSNOVEL
PARTNERSHIPS 16. 5/20/2013 16PAGE TURNERSNOVEL PARTNERSHIPS 17.
5/20/2013 17PAGE TURNERSNOVEL PARTNERSHIPS 18. 5/20/2013 18PAGE
TURNERSNOVEL PARTNERSHIPS 19. 5/20/2013 19PAGE TURNERSNOVEL
PARTNERSHIPSCOMMUNICATION/MARKETING TOOLS JPL website (rotating
image), plasma screen images E-newsletter feature, E-blast Checkout
receipt message Hold notice e-mail message Press release/media
advisory COJ employee portal, JPL employee e-mail Facebook,
Twitter, Department blogs (Teen, Childrens) Posters (libraries;
City Hall) Fliers at all 21 locations Affiliation with a
family-friendly community resource! 20. 5/20/2013 20PAGE
TURNERSNOVEL PARTNERSHIPS 21. 5/20/2013 21PAGE TURNERSNOVEL
PARTNERSHIPSMy first library reading herein Jacksonville....Check
out the great Les Miserables displaythat our friends at
Jacksonville Main Library created for us!Swing by during Art Walk
next Wednesday 22. 5/20/2013 22PAGE TURNERSNOVEL PARTNERSHIPS 23.
5/20/2013 23PAGE TURNERSNOVEL PARTNERSHIPS 24. 5/20/2013 24PAGE
TURNERSNOVEL PARTNERSHIPS 25. 5/20/2013 25PAGE TURNERS 26.
5/20/2013 26 27. 5/20/2013 27 28. 5/20/2013 28PAGE TURNERSNOVEL
PARTNERSHIPS 29. 5/20/2013 29PAGE TURNERSNOVEL PARTNERSHIPS 30.
5/20/2013 30WRITERS BLOCKlearn from your mistakesDo this, not that
31. 5/20/2013 31ADDED VALUENOVEL PARTNERSHIPS 32. 5/20/2013
32SEQUELS Whats Next Alhambra My Favorite Cookbook Monster JamNOVEL
PARTNERSHIPS 33. 5/20/2013 33GLOSSARYNOVEL
PARTNERSHIPShttp://www.ebscohost.com/novelist/libraryawarewww.librarymarketingtoolkit.comNed
Potter, UK librarianLibrary marketing and
advocacythemwordblog.blogspot.comThe M WordMarketing Libraries
Blogthemwordblog.blogspot.com 34. 5/20/2013 34GLOSSARYNOVEL
PARTNERSHIPSOther resources for help: PRSA, PRSSA, AMA chapters
College internships Local ad agencies, print shops 35. 5/20/2013
35CONTACT:Ron Block, [email protected], 904-630-2962Twitter-
@rsblockKathy Lussier, [email protected], 904-630-7595Liz Morgan,
[email protected], 904-981-0982Twitter- @thelizmorganpr 36.
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