Name: Clement Chen Kit Seong

ID Number: 0319574

Course Code: PSYC 30203

Title: Journal 2

This Lennox advertisement was found in The Star newspaper on Wednesday, 24 th

December 2014. With a Lennox logo on the top, this advertisement features a woman touching

her face advertising a drink by the brand Lennox. A prominent message “Collagen Drink with

Whitening Essence” stands out at the top of the advertisement.

In my opinion, this advertisement applies four persuasion methods. The first one is using

attractive communicators. The woman appears to be smiling happily and touching her white

and smooth face by using the product. She is seen to be having smooth white skin portraying the

image of Lennox.

Next, credible communicators are used in this advertisement. When people see the

Woman’s smooth and white face, people will trust the brand as the woman has smooth and white

face by using the product and the woman will have a prettier face. The woman is credible

because her beauty is directly related to the drink FirmUp+ by Lennox.

Not only that, this advertisement conveys messages that do not appear to change

attitude in the message “Collagen Drink with Whitening Essence”, it does not appear to

manipulate the reader’s attitude towards drinking the product. It does not show tendency to

persuade the reader to use the brand.

Finally, the message “Collagen Drink with Whitening Essence” is a logical analysis.

This is an effective method of persuasion as it contains scientific explanation and a more direct

way of portraying the message rather than using gimmicks. This advertising mood is efficient to

attract customers especially those who want to have whiter and smoother skin.