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Joblocal – disruptive innovations in local job markets
London, April 16th
Joblocal develops, runs and supports local online job markets
“
“Press coverage, mainly in german speaking countries so far:
Our business?
Market size GermanyLocal plus online now shows the same disruption as national markets did 2005
1) projection 2015, source: BDZV, own analysis, November 20112 Market size in Germany 2012, source: Marktgruppe Research
Sales Monster.de 2010 (online job market)54 Mio. EUR (+60 % since 2005)
Sales Süddeutsche 2010 (print job market)28 Mio. EUR (-25 % since 2005)
Sales local job boards 2012 (online job market)200 Mio. EUR (∞ % till 2015)2
Sales local newspapers in GER (print job market)400 Mio. EUR (-30 % till 2015)1
Top Mgmt
Specialists, Executives
Regular staff, case workers
low-skilled workersStudents, Trainees, Interns
Top Mgmt
Specialists, Executives
Regular staff, case workers
low-skilled workersStudents, Trainees, Interns
Market structure of job marketsNiche „local online job markets“ still not covered
Headhunters
Trade press
Local Newspapers
Weekly newspapers
Parish journals
loca
lna
tiona
l
Local fo
cu
s o
f th
e job lis
ting
National Newspapers
Growth strategyIn local markets size doesn‘t matter, revenue does!
Vision plus B2B2CB2C = best of class margin
:
Software:Newspaper cirulation: 70.000 (daily)
Market size: 500.000 inhabitants
Content:1.400 Job listings
Market
Traffic management: fully automatic, CPC < 0,10 EUR
Google SERPs: Position 1 or 2
Traffic
Sales: 10% of print sales after 2,5 years (in addition to loss-free print sales)
Completion rate: > 50 %
Sales
Seite 6
Best practice - rosenheimJOBSEvery single market is an enormous cash cow
Brand
USPs local job marketDisruptive product: flat-rate with extended recruiting services
PremiumFlat:
Unlimited listings
Retention rate > 85%
Employer Branding:
Top Position for „local heroes
PremiumProfil
Social Media Central
Local Marketing:
Workshops
Job fairs
Outdoor
...and and many more
Sales processes and scalabilityField sales and local brand are critical success factors
Research
Lead Qualification
Tele Sales
Field Sales
side effect:content production
Marketing / Traffic ManagementFully automatic system to generate additional traffic when needed.
Direct traffic
Cross-mediaside effects
Free traffic
Dynamic LandingpagesBacklink Building
Paid traffic
Automatic SEM ManagementDynamically generated „affiliate feeds“ Min. Contacts
per job ad
RadioPrint
Outdoor
Event
Reach campaigns
Brand awarenessSales support
Back to topic: DisruptionLocal is going to be disrupted next
Newspapers are „trapped“ – still afraid of cannibalization
National job boards did not enter the market
National market has been disrupted 5 years ago –
local is going to be next
National disruptors like monster can‘t enter the market
Price differentiation issues
Missing Field sales
Next steps
Further growth with own stand-alone markets
New Partnerships with media companies
