Jewish Day School Video Academy Introduction

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Day School Video Academy

Introduction to The Day School

Video Academy The People of the Book… and Now the Web Camera




What is the Day School Video Academy?

An initiative of The AVI CHAI Foundation that will build the capacity of Jewish Day Schools to use online video for recruitment, retention and fundraising.


Day School Video Academy - Eligibility

The program is open to North American Jewish Day Schools that are operating in the 2011-2012 school year.

Jewish pre-schools are not eligible.

All programs or institutions must express a positive attitude toward the state of Israel in order to be supported.

Though this program is for grants toward Jewish day school education, only programs that do not reject the value of secular education will be funded.


Day School Video Academy – Who is it For?

• Administrators• Teachers• Parents / Grandparents• Students• Alumni

The school community, in order to make videos for recruitment, retention and fundraising. All those working on behalf of the schools are invited to participate:


Program Elements:

4 Top -

Notch Webinars


#1: Storytelling

September 13, 2011 – 1:00 PM EDT – 1 hour

An overview of impactful storytelling techniques. How to choose a story, develop a shot list and interview questions, and planning for successful production. This webinar will give a broad overview of the production process, from planning/scripting, to production and through how stories are assembled during an editing process.


#2: Production Basics

Production Basics – September 20, 2011 1:00 PM EDT – 1 hour

By avoiding common mistakes in production, an amateur videographer can produce useful and even well-shot video. For example, sound is commonly overlooked and, while people will watch bad video with good sound, they will not watch good video with bad sound. This webinar will teach the basics of a good production, including capturing good sound, camera composition, basic interviewing techniques and how to use b-roll.


#3: Post-Production

September 27, 2011 1:00 PM EDT – 90 minutes

Intro to the Editing. The hardest part of the video production process is editing. This webinar will introduce schools to video editing, using Adobe Premier Elements, an editing program that is available on both Mac and PC. The webinar will cover general principles of editing. This webinar is recommended for all schools, even ones using iMovie, Windows Movie Maker and other editing programs.


#4: Distribution

October 4, 2011 1:00 PM EDT – 1 hour

Making videos is only the first step to harnessing the power of the medium. Getting these videos in front of the key audiences is critical to making the investment in video worthwhile. This webinar will teach participants how to maximize use of YouTube, Facebook and other video sharing platforms. The webinar will cover successful tagging strategies, best practices in distributing video to their existing network, and how to harness the user generated content and the videos of others toward their school goals.


Online Resources:Video Academy Website

The Day School Video Academy website, to be launched in early September, will provide participants with substantial resources to assist in video productions.

A recorded version of this intro webinar and all subsequent webinars will be posted on the site.


Resources will include downloadable documents that correspond to each phase of the learning and of video production and distribution.

Online Resources:Video Academy Website

Pre-production packet download that includes: • Story outline• Shot list• Question list

Production packet download that includes:

• Hardware and software recommendations

• Best Practices for camera and sound

• Production "check-list"• Release form template

Post-production Packet that includes:

• Edit script• Log sheets• Paper edit script form• Transcription format

helper• Process guide to

editing


Online Resources:Facebook Group

A place for the community of video makers to share ideas and resources and ask questions during the project. (The best of the Facebook content will go to the website for those who are not on Facebook.)

Ask to Join now:http://www.facebook.com/groups/241616145856054

http://www.facebook.com/groups/241616145856054


Other Resources:One-on-One Consultation

Each eligible school will be able to take advantage of one-on-one phone consultations with See3 Communications. There is a limited amount of consultation available.


Video Contest

To encourage schools to use their new-found skills at video, The AVI CHAI Foundation is sponsoring a video contest. The details of the contest will be released in August and will be listed on the program website.



Why Video Matters

In December 2010 85% of US internet users watched online video.

88.6 million people watched online video on an average single day

There are as many people over 55 watching video on YouTube as there are under 18.

Cisco predicts that 90% of the web’s data will be video within four years


Source: Nielsen//NetRatings (December 2009) - US audience.

48%27.3Female

52%29.8MaleGender

19%10.955+

21%11.945-54

22%12.335-44

19%11.118-34

19%11.0<18

–57.1AllAge

% UsersUsers (M)

In 1 Minute24 hours of video are uploaded to YouTube

#3 Biggest Site in the WorldBigger than MSN and Wikipedia

58 MinutesAverage time spent on YouTube

Why Video Matters


Your Audience is Watching


Search


Donor Demographics

Last year, Convio, SeaChange Strategies and Edge Research released a report called “The Wired Wealthy: Using The Internet to Connect to Your Middle and Major Donors”

Surveyed donors with email addresses who donated over $1000 during an 18-month period

Findings:• 9 % of these donors use Facebook• 16% of these donors use LinkedIn• 52% of these donors use YouTube

23


Your Website is Your Channel

24


Components of Inbound Marketing


This is NOT about budgets.This is NOT about being technically savvy.

This is about doing it. Trying it. Learning it. Getting better. It will be a rewarding experience for yourself and your school community. Have fun!

You Can Do This!

Education

Jewish Day School Video Academy Introduction