Project 4: Presentation on Mobile/Tablet

Design

By Tauni Jean-Georges

• US iPad users, 2010-2015:

• - 2010: 11.5 million

• - 2011: 28.0 million (+143.9%)

• - 2012: 53.2 million (+90.1%)

• - 2013: 70.5 million (+32.6%)

• - 2014: 81.1 million (+15.1%)

• - 2015: 90.8 million (+11.9%)

• Mobile Content Usage (3 Month Avg. Ending Dec. 2011) - Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+:

• - Sent text message to another phone: 74.1% (-0.5 percentage point compared to the 3 month avg. Ending Jan 2012)

• - Used downloaded apps: 50.2% (+1.6)• - Used browser: 49.0% (+0.5)• - Accessed social networking site or blog: 36.0% (+0.3)• - Played Games: 33.1% (+1.3)• - Listened to music on mobile phone: 25.8% (+1.3)

• “As you can see, both smart phones and tablets combine

to create a market much larger than the current web. A

larger market means significantly more opportunities to

make money by providing value. One such way we as

internet marketers can provide value is to optimize our

websites for mobile phones and tablets.”

• “I believe that special mobile websites is like sticking

plaster over the problem; we generally shouldn’t have

separate mobile websites, anymore than we should have

separate screen reader websites. The reason many “full

websites” are unusable on mobile phones is because

many full websites are unusable on any device.”

• Content Prioritization• Vertical Instead of Horizontal Navigation• Bars, Tabs, and Hypertext• Text and Graphics• Contextual and Global Navigation• Footers• Breadcrumbs• Progress Indicator• Integration with Phone Functions• Localized & Personalized Search

Ten Ways Mobile Sites are Different

Content Prioritization

Internet connection vs. Wi-Fi

Websites that don’t work well with mobile devices.

Websites that work well with mobile devices.

• Ma, S. (21 Mar, 2011). 10 Ways Mobile Sites Are Different from Desktop Web Sites. Retrieved

from http

://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-

sites.php

• eMarketer. (Jan, 2011) Retrieved fromhttp

://www.newmediatrendwatch.com/markets-by-country/17-usa/855-mobile-devices?start=1

• Seo Site Checkup. (12 Aug, 2011). Retrieved from http://www.seositecheckup.com/articles/147

• Lawson, B. (19 Apr, 2012). Why We Shouldn’t Make Separate Mobile Websites. Retrieved from

http://mobile.smashingmagazine.com/2012/04/19/why-we-shouldnt-make-separate-mobile-

websites/

• Manjoo, F. (21 Aug, 2012). Forget the Desktop. Retrieved

fromhttp://www.slate.com/articles/technology/technology/2012/08/web_design_for_tablets_forget

_the_desktop_smartphone_and_tablet_sites_should_come_first_.html

REFERENCES