IWMW 2015

Marrying Creativity with Management ComplexityThe key to digital transformation

Robert van TolPrecedent Senior Strategy & Creative Consultant

Samuel SandersKPMG Senior Manager HE Transformational Change

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LOVESTRANSFORMATION

EVERYONE

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MARRYINGTWO ODD BEDFELLOWS

BUT IT MEANS

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CREATIVITYWHICH IS HARD TO MANAGE

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COMPLEXITYWHICH IS HARD TO INNOVATE

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Being Digital

Restructure Digital Team

Develop Transitional

Support

PGT Experience

Embrace Uncertainty & Disruption

Acquire New Digital Skills

Research Experience

Access Support

Stop trying to Copy

Factor in Existing

Programmes

Student Self-Monitoring

New Digital Markets

Improve Change

Confidence

Become Digital First

UG Experience

New Digital Qualifications

Cultural Change

Change Enablers

Areas of Change

DigitalPedagogy

Lifelong Learning

Narrow gap for Distance

Learners

Reformulate Alumni

CHALLENGE 1SO MUCH TO DO

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SMALL fixes

EXPERIENCE improvements

TRANSFORM the culture, processes, systems, structures, skills

SOLUTIONWORK IN PARALLEL

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Not a Business As Usual activity

(Usually) not with existing skills

Not on existing budgets

Not with existing corporate oversight

SOLUTIONBETTER RESOURCE

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It’s a global marketplaceIt’s an arms raceThere is no done

CHALLENGE 2IT’S A (POLITE) WAR

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digital physicalin experience, investment, priority, & numbers

Programmer

Web Manager

Head of Digital

Chief Experience OfficerLevel in theOrganisation

95 00 05 15 2010

Digital Manager

Webmaster

SOLUTIONAPPOINT A GENERAL

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You cannot win by PLAGIARISING What is everyone else doing = HISTORYMe too = FAILURE

Differentiate | Unique | Novel | Quirky | Relational

SOLUTIONWIN YOUR BATTLE

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CREATIVITYinsight-lead

radical idea seeking

customer driven

constraints limited

fashion influenced

MANAGEMENTfinance-lead

consensus seeking

agenda driven

resource limited

ego influenced

CHALLENGE 3HARNESS THE TWO

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CREATIVITYCOMPLEXITY

Outsider, looking in, with needsInsider, looking out, to deliver

SOLUTIONUSE TWO LENS

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shared idea

lived experience

how it works

effective plumbing

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Digital is the panacea, we just don’t know how it works or what we’re trying to solve

“CHALLENGE 4COMPLEXITY

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Complexity & Capacity

CHANGE

Change Fatigue Culture & Consensus

Propensity to Borrow

Change Discipline

Money

CHALLENGEMULTI-COMPLEXITY

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Capacity and (to a lesser degree) capability Proving a positive RoI Effectiveness of core business processes Broader IT infrastructure / dependencies Clarity of strategy and expectations

CHALLENGEMULTI-COMPLEXITY

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Understand your ‘business’ from a ‘customer’ perspective

Identify the dependencies

Set realistic targets and expectations

Be ‘customer-centric’

Digital doesn’t exist in isolation

Don’t run before you can walk

SOLUTIONHOLISTIC VIEW

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Cost the entirety of the change Develop robust benefits

assumptions but have faith Measure the results and (again) be

honest

Be honest

The tide is inescapable

Robust benefits management

SOLUTIONHOLISTIC VIEW

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Utilise your existing talent

Bring the institution with you Understand this is a journey, not a

single leap

Bring together your collective capability

Foster buy-in / ownership

No short cuts to success

Above all, recognisethis is a people challenge not a technology challenge

SOLUTIONHOLISTIC VIEW

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IF YOU WERE FOUNDEDHOW WOULD YOU LOOK

TODAY?GOOD QUESTION

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