C5: Approaches to Personalisation

Led by Garath McAleese,University of Ulster

Reporter - Miles Banbery, University of Kent

M.E.C.Banbery@ukc.ac.uk : 27/06/2001(c) 2001, The University of Kent at Canterbury

Aims Explore customisation and personalisation

Examine and discuss the benfits of such an approach and the issues involved

Explore possible approaches for implementation

M.E.C.Banbery@ukc.ac.uk : 27/06/2001(c) 2001, The University of Kent at Canterbury

Personalisation Tracking user behaviour

Changing Web content/angle/spin based on that information

Analyzing behaviour patterns to recommend behaviour to other users - people who bought this also bought ...

M.E.C.Banbery@ukc.ac.uk : 27/06/2001(c) 2001, The University of Kent at Canterbury

Recommendations for HE You must have

– knowledge of relationship marketing

– a clearly though out Internet policy

– properly managed content

– dynamic website design based on application servers

– highly competent technical team