“From Shredded trees to mobile phones,

digital convergence the awful truth”Andy Price

Head of Corporate Communications

The University of Teesside

Newspapers and digital convergence

• The holy grail – multiple media• Editorial systems & html• Centralised sub-editing to multiple

media• The re-purposer!

Teesside’s situation

• Traditional – limited vision• Under-utilised technology• The database solution

Developments

• The Electronic Prospectus• Different media • Quality systems• Other digital publications• Digital imaging & news harvesting

Technology employed

• Databases• Middleware• Super Note tab

Issues & problems

• Cultural• Pockets of resistance• Support of senior management• Intranet & the war on bureaucracy