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Malcolm Raggett, SOAS, 2000 Anarchy versus Control in Web Site Management Malcolm Raggett IT Manager School of Oriental and African Studies University of London

Iwmw 2000: Anarchy versus Control in Web Site Management

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Page 1: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

Anarchy versus

Control in Web Site Management

Malcolm RaggettIT Manager

School of Oriental and African StudiesUniversity of London

Page 2: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

Overview

Why are you doing this Web stuff?How have Web sites evolved?What factors need consideration?What is the manager’s role?Conclusion

Page 3: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

Why are you doing this Web stuff?Because it’s there/new/fun/kudosWe’ve got all this infrastructure, so we’d better find a use for itTo fulfil specific aimsTo reduce staff head countTo recruit more studentsTo improve learning and researchFor knowledge captureTo share information and experience (knowledge management)To improve communication

Page 4: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

Evolution of Web ContentIndividual enthusiasts

Individual groups

Cross-disciplinary teams

Joined-up teams

Institutional coherence

[joined-up institutions]

[inter-institutional coherence]

Page 5: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

Some Management Factors to ConsiderInstitutional culture

Evolution v. RevolutionAnarchy v. ControlLow inertia v. high inertiaDemocratic v. AutocraticConsistent v. Inconsistent

ResourcesHardware, software, infrastructureStaffing – quantity, quality, distribution

TrainingManagement structure – now, future

Policies, strategies, codes of practice

Page 6: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

The Manager’s Role

Traditional manager’s job

Plan

Organise

Execute

Measure

Networked manager’s job

Define

Allocate [Monitor] Nurture

With apologies to Thomas A. Stewart. 1997. Intellectual Capital

Page 7: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

So What?There’s no right answer, but there are lots of partially right ones!There’s no formula, but there are lots of variables!

Page 8: Iwmw 2000: Anarchy versus Control in Web Site Management

Malcolm Raggett, SOAS, 2000

DiscussionSo why is your institution doing Web stuff?What stage(s) has your institution reached? And how can you use this knowledge?What other factors need consideration?Is managing the Web really different, or is it being used to further a hidden agenda?What recommendations do you have and who should be listening?