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Malcolm Raggett, SOAS, 2000
Anarchy versus
Control in Web Site Management
Malcolm RaggettIT Manager
School of Oriental and African StudiesUniversity of London
Malcolm Raggett, SOAS, 2000
Overview
Why are you doing this Web stuff?How have Web sites evolved?What factors need consideration?What is the manager’s role?Conclusion
Malcolm Raggett, SOAS, 2000
Why are you doing this Web stuff?Because it’s there/new/fun/kudosWe’ve got all this infrastructure, so we’d better find a use for itTo fulfil specific aimsTo reduce staff head countTo recruit more studentsTo improve learning and researchFor knowledge captureTo share information and experience (knowledge management)To improve communication
Malcolm Raggett, SOAS, 2000
Evolution of Web ContentIndividual enthusiasts
Individual groups
Cross-disciplinary teams
Joined-up teams
Institutional coherence
[joined-up institutions]
[inter-institutional coherence]
Malcolm Raggett, SOAS, 2000
Some Management Factors to ConsiderInstitutional culture
Evolution v. RevolutionAnarchy v. ControlLow inertia v. high inertiaDemocratic v. AutocraticConsistent v. Inconsistent
ResourcesHardware, software, infrastructureStaffing – quantity, quality, distribution
TrainingManagement structure – now, future
Policies, strategies, codes of practice
Malcolm Raggett, SOAS, 2000
The Manager’s Role
Traditional manager’s job
Plan
Organise
Execute
Measure
Networked manager’s job
Define
Allocate [Monitor] Nurture
With apologies to Thomas A. Stewart. 1997. Intellectual Capital
Malcolm Raggett, SOAS, 2000
So What?There’s no right answer, but there are lots of partially right ones!There’s no formula, but there are lots of variables!
Malcolm Raggett, SOAS, 2000
DiscussionSo why is your institution doing Web stuff?What stage(s) has your institution reached? And how can you use this knowledge?What other factors need consideration?Is managing the Web really different, or is it being used to further a hidden agenda?What recommendations do you have and who should be listening?