Characteristics of Resort

Presented by-Nancy Sharma

ACTIVITIES AND RECREATION• Golf• Spa• Beaches• Cultural Tours• Skiing• Tennis• Water complex• Hiking• Nature Tours

Point to be taken care of:-• Attendants are available to give lessons or assist guests

• Shops offer merchandise and equipment• Golf courses are upgraded to include golf carts, tournaments and often more than 18 holes• Spas offer treatments, exercise programs, personal trainers and specific food and beverage for health conscious guests• Beach attendants can organize group activities and rent beach equipment from cabanas and umbrellas to catamarans and jet skis• Attendants coordinate and make reservations for local tours and activities• Water complexes may include lap pools, sport pools, water slides, beaches, rafting waterfalls, and multiple whirlpools• Tennis courts may offer a selection of hard, clay or grass surfaces• Ski lessons, equipment rental, and packages are tailored and offered to guests

AMENITIES• The number and range of amenities is another distinguishing feature of

resorts. These upgraded amenities are primarily located in the guest room and the bathroom and are generally upgraded brands or resort brands.• Basic Amenities are-• Bath Cap, bath robes, bath scales• Mouth Wash• Sewing kits• Lotion• Vanity Mirror• Fresh flower• Mineral water etc.

SERVICES• In resorts, the difference is that you will probably have more concierges

working and for longer hours. They must be able to answer guest questions, make suggestions, and ultimately make the reservation. Guest requests and expectations can be quite detailed and specific and also cover a wide range of requests. The Concierge must be able to handle all of these request to the guests satisfaction.

SEASONALLY• Seasonally defines resort operations. It is climate driven and generally involves

a wide range of weather. The high season is the most attractive season that provides moderate temperatures, minimal rain and maximum sunshine, and enables guests to enjoy the many activities found at a resort destination.

GROUP AND LEISURE MARKETS• The two main markets for resorts are

group business and pleasure/leisure travelers. These two markets are very different and resorts must market to them in different ways.• Modern resorts are now accessible to

middle as well as high income travelers. There are more resorts located in more destinations, accessible by all means of transportation, and providing a broad range of activities. The exclusive nature of resorts has been broadened to include anyone who has the time and can pay the rates. While some resorts retain an exclusive nature, most welcome all their guests and are focused on providing a great resort experience.

MEMORABLE EXPERIENCES• The concept of a "Memorable Experience" can take many shapes and forms

depending on the guest. What is consistent is the ability of the resort to do the extra, the unthinkable in terms of activities and service. The willing attitude, being creative in responding to guest needs or complaints, exceeding guest expectations, and the recognition that this is a special time and experience for their guests; all are essential ingredients in creating a "Memorable Experience."

Thank you