It Takes a Community to Move Education

• NSPRA• DR. RUDY CREW• CARROLLTON-FARMERS BRANCH ISD

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Webinar Guest Speakers

Rich Bagin• Executive Director, NSPRA

Dr. Rudy Crew• Professor for the Rossier School of Education, University of Southern California

Angela Shelley • Director of Strategic Communication Services, Carrollton- Farmers Branch ISD

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•Enhancing students achievement with greater parental

involvement.

•Providing leadership to keep your schools safe.

•Strengthening support from your school communities.

•Improving attendance and enforcing accountability.

•Increasing funding to better serve students, staff

and families.

Connecting your District by:

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Mass Communication in Action

Sample Attendance Message: “Hello from Principal Jennie Breister at Bedford Elementary. Please listen to the following important message concerning your child’s attendance in school today. School attendance is critical to your child's academic and future success. Except when your child is sick, please make every attempt to get them to school on time, and ready to learn every day. We appreciate your efforts and support.”

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Top Notch Service

National School Public Relations Association

Today’s NSPRA presenter

Rich Bagin, APRExecutive Director National School Public Relations AssociationRockville, Maryland

National School Public Relations Association

Introduction to NSPRA

The Leader in School Communication

Practical, Timely, and Cost-Effective Services

Relevant Subscriptions, Memberships,

Communication Audits, Webinars, and more

www.nspra.org

National School Public Relations Association

Rich’s Philosophy

Communities Need to Be Known By the Schools They Keep

It Takes Communication to Move/Motivate a Community

Communication is a Critical Management Function

Communication Has to Be Proactive to Be Effective

National School Public Relations Association

Rich’s Philosophy Communication Includes Intentional Listening Communication is Everyone’s Job Engagement Builds Relationships Authentic Communication Sustains and

Builds Credibility Communication is Hard Work

National School Public Relations Association

Major Trends We See

Accountability Issues – Financial and Student Achievement

More Emphasis on Building Level Communication More Emphasis on School Home Communication Use of E-Communication NSPRA CAP Results

National School Public Relations Association

Programs That Work

Engagement Efforts with Communities on Specific Topics That Are Achievable

Say Yes to Education, Inc. Key Opinion Leader/Key Communicator

Programs Programs Driven By E-Communication

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• Rudy Crew is a lifelong educator whose career has spanned from the classroom to the chancellorship of the nation’s largest school district, New York City Public Schools

• Former Superintendent of the nation’s fourth-largest school district, Miami-Dade County Public Schools

• 2008 National Superintendent of the Year award winner

Dr. Crew is currently Professor for the Rossier School of Education, University of Southern California

Dr. Rudy Crew

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Communication Drives Global CompetitivenessPROACTIVE, TARGETED COMMUNICATION IS A CRITICAL TOOL IN FACILITATING EFFORTS FOR DRIVING GLOBAL PREPAREDNESS

ENGAGING PARENTS IN THE ACADEMIC LIVES OF THEIR CHILDREN

RECRUITING ACTIVE INVOLVEMENT FROM THE COMMUNITY

BUILDING STRONG RELATIONSHIPS WITH LOCAL BUSINESSES CAN HELP ADMINISTRATORS AND EDUCATORS PROPEL STUDENTS TO SUCCESS AFTER GRADUATION

Angela ShelleyDirector of Strategic Communication

Servicesshelleya@cfbisd.edu

C-FB ISD Demographics• Located just north of Dallas, TX• 26,000 students in 41 schools • 81% minority enrollment• 62% free/reduced lunch participation • 23% limited English population

Carrollton-Farmers Branch has one goal:

High Achievement for All Students

• Continuously improve the learning environment for students and staff

• Increase operational effectiveness

Communications• Increase stakeholder confidence and

support of our school system• Research• Public Information Campaign• Branding – Engagement, Recognition,

Support• Promotion, Advertising, Marketing

Communications• Engagement

• Relationships– Ambassadors– Share Your Story– Stakeholder Groups – Over 65 Business Partners

• Blackboard Connect• Social Media• Traditional Media

Engaging Our Community • “Shoulder-to-Shoulder”• Parents, PTAs, Business Partners • Over 65• Realtors• Portal• Ambassador Training

Q & A

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Thank you for attending

For more information, visit our website:www.blackboard.com/connect