it girls

New Internet’s creation

and social

phenomenom.

Who they are?

Normal girls

creating

extraordinary

outfits

Virtual community

focused on fashion

Opinionleaders

(showrooms)

It girls and internet

Makes them allowed to create and lead their own blogs

An opportunity to present themselves, also abroad

Easy way to get a popularity

An occasion to experiment with appearance

Being a part of new group

Marta Klimowicz, sociologist

‘those blogs show that There is not only one example to follow and to pattern after. It is just a kind of fun and way to experiment with the style and appearance.’

‘girls are aware of popularity and no – privacy. They can feel recognizable’

‘It is one of the most developed and still rising internet’s group’

‘Passion is the most important, It associates Members of the group’

LPP Group (Reserved, Mohito, Cropp,

House)

„It girls are

mostly

inspiring us

in creating

new

collections”

It girls

Dilemmas

magazine

Lookr.tvSwap parties

Stylio.pl

Stylio.pl

Website created to join fashion supporters

Divided on many sites including Best blogger’s rating, adverts about swaps, An opportunity to present own wardrobe and making own outfits

You can also read diverse articles based on fashion

Dilemmas magazine

Virtual magazine, everybody can afford to read It

Created special for new social group,’ it girls’

Included not only of fashion subject but also has the aim to encourage polish design and new designers

Many it girls had been involved in that project in writing, taking photos etc.

Lookr.tv/ szafiarki

First virtual and tv program introducing polish ‘it girls’ society

Girls give advices, ask questions about themselves and about their inspirations etc

Predict trends that are about to come, judge outfits

Swap parties

Initiated generally by

‘it girls’ and for that

habitat

Not only an

opportunity to

exchange clothes but

also to talk, get to

know new people,

discuss

unusuall bargains

Alicepoint Inspired by

scandinavian’s blogs

Blog as a place to show feelings and emotions

An opportunity to share with other her passions, ideas, ways for free time

She connects her future with fashion

Blog gave her popularity and respect in fashion habitat

Alicepoint

styledigger

Inspired by other blog’s owners

Fashion is kind of fun, passion, future plan

Works as a stylist

Participate in many showrooms

One of the most popular blog

styledigger