Use Case Design Lab

Megan Simmons and Cynthia Jimes

Hewlett OER Grantee Meeting 2014

April 23, 2014

ISKME 2014:

Today’s Goals

• Experience ISKME’s process of using design thinking to

showcase use cases and articulate value propositions

• Work together through a real example that is ripe for creating

a use case and ready for analysis and feedback

• Discover new insights into current projects and present use

case success scenarios and unique value propositions

Our Steps

Determine Standout Examples (Yesterday)

Identify Success Indicators

Select the Use Case

Prototype “Success Scenario”

Storyboard “Moments that Matter”

Determine Value Proposition

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5

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1. Starting Point: Standout Examples

2. Identify Success Indicators

3. Select the Use Case

• Articulate the goal that the use case is trying to satisfy

• Identify the primary user

• List the stakeholders and their interests

• Brainstorm five steps the user takes to complete the goal

4. Prototype the Use Case ‘Success Scenario’

Build - Present - Refine

5. Storyboard the ‘Moments That Matter’

6. Brainstorm the Value Proposition

Who is my

primary user?

What challenge or

opportunity is my

primary user facing?

What will my primary

user accomplish with my

support?

How will this

accomplishment

benefit my primary

user?

How will this

impact the OER

movement?

• Headline - The end-benefit you are offering, in one short sentence - can mention the product and/or the user. Should be an attention grabber.

• Sub-headline – Specific explanation of what you do/offer, for whom, and why it’s useful.

• 3 bullet points - A list of key benefits or features.

• Visual (optional) - An image reinforcing your main message. Images communicate much faster than words.

Present the Value Proposition

Growth in an OER Collection

Increased Awareness & Reach

Impact on Teaching & Learning

Partnership Growth

OER Success Indicators

• Number of new resources added• Number of derivative resources added

• Number of tweets about an initiative/project • Number of references in external publications

• Analytics data showing changes in students’ length of time on the resources

• Percent of teachers reporting changes in practice as a result of the OER intervention

Cost & Other Efficiencies

• Number or new or expanded partnerships • Diversity in the types of partnerships built

• Data showing decrease in student spending oncourse materials

• Number of teacher leaders or district leaders adopting the project

• Percent reporting changes in student engagement• Improved student test performance

• Number of user-generated tags added• Number of reviews or ratings added

• Number speaking engagements about the project • Number of collections or websites that host/refer

to the project or resources

• Percent of teachers reporting efficiencies gained from using OER

Case Example: Primary Source ToolkitSuccess Indicators

• Recruited 388 OER Commons e-newsletter readers to participate in a usability test about the toolkit• Recruited six teachers across elementary and high school, who are excited to pilot and adapt the lessons

Other - Interest & Engagement

• Established a partnership with Center for Teaching Quality’s Collaboratory that led to the successful recruitment of teacher pilot participants

• Established a partnership with a K-12 professional learning leader in mathematics to refine the toolkit to more deeply meet the Common Core math instructional shifts

• Established two new partnerships with California-based organizations to build networks of teachers in using the toolkit for the next phase of the project

Partnership Growth

• Supported the development of new, cross-discipline curriculum development projects, as reported by 3 of the 11 original teachers participating in the project

Impact on Teaching & Learning