iPod Shuffle Advertisem

entDeividas

Igli & Serene

Our Product & Why We Chose It

iPod Shuffle 4th Generation

Potential for

Creative Ideas

Own the Product

Has Previous Adverts

USP(s)Compact

SizeShuffle Option

VoiceOver

Target Audience

• Students (13-25)

• They listen to music almost all the time, especially in school.

• The advert will be located in a school setting (College).

Target Audience - Survey

Yes No0

10

20

30

1. Do you listen to music?

Yes No05

10152025

2. If so, do you listen to music when doing work?

Out of thirty students, twenty-seven listen to music. However, twenty-three of them listen to music when doing schoolwork.

iPod Shuffle History

iPod Shuffle 1st Generation

HAS NO SCREEN

FIRST OF ITS GENERATION

INTRODUCED IN JAN

2005

USES FLASH MEMORY

DISCONTINUED ON SEP

2006

iPod Shuffle History

iPod Shuffle 2nd Generation

SMALLER CLIP SIZE

HAS NO SCREEN

FOURTH MODEL

DISCONTINUED

ON MARCH 2009

FIRST THREE MODELS WERE DISCONTINUE

D

ALUMINIUMCASING

iPod Shuffle History

iPod Shuffle 3rd Generation

HAS NO SCREEN

4GB MODEL DISCONTINUED

ON SEP 2009

OPTIONSRELOCATED

VOICEOVER

2GB MODEL DISCONTINUE

D ON SEP 2010

iPod Shuffle History

iPod Shuffle 4th Generation

VOICEOVER

FIFTEEN HOURSOF AUDIO

DESIGN INSPIRED

BY 2G MODEL

MATTE FINISH

ONLY ONE MODEL

(2GB) NO MORE

Main Competitors

Internal CompetitoriPod Nano

External Competitor

Sony

iPod Advertisement

https://www.youtube.com/watch?v=LLr51pHOLEE

Storyboard

Storyboard

Storyboard

Storyboard

Storyboard

Storyboard

Storyboard

Storyboard

Our Developed idea

Initially, our idea was not to use the Pleasantville effect; however, we decided it

would be smart to isolate one colour and focus the attention on our product.

Bibliography

Anonymous. (2015). iPod Shuffle. Available: http://apple-history.com/ipod_shuffle. Last

accessed 12/02/2015.Anonymous. (2015). iPod Shuffle. Available:

http://en.wikipedia.org/wiki/IPod_Shuffle. Last accessed 12/02/2015.

Thank You For Your Time