Willow e-learning day 4.10.11

E-learning is the new black

Willow e-learning day 4.10.11

Contents 1.  What is the IPA 2.  Continuous Professional Development 3.  Why qualifications 4.  What have we done 5.  Customer feedback

Willow e-learning day 4.10.11

The UK’s pre-eminent professional body for

advertising, media and marketing communications agencies

Our role is to serve, promote and anticipate the

collective interests of our members

In particular to define, develop and help maintain the highest standards of professional practice

What is the IPA?

Willow e-learning day 4.10.11

1917 – when the IPA was founded

44 – our home in Belgrave Square

249 – agencies in membership from all across UK...

…who handle c.85% of all UK ad spend

5,000 –IPA-qualified industry professionals

A few numbers

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To make our members more professional and profitable

Our goal

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Continuous Professional Development

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Why qualifications? Recruit, develop and retain talent

Willow e-learning day 4.10.11

IPA e-learning qualifications Foundation Certificate Search Certificate Eff Test LegRegs Advanced Certificate

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Customer feedback – what recent delegates had to say

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• Study material was the best I have encountered • I think that the online learning process was a good way of doing it • (Working in a specialist agency it is easy to get removed from other advertising channels) the course really allowed me to improve my knowledge of relevant issues across different media • Would definitely encourage my colleagues to do it • Forums were insightful and helped create a learning atmosphere • All round positive experience. Brilliant initiative • I thought the certificate was highly relevant and very useful, I still refer to my notes

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Facts and figures

691 passed the new Foundation Certificate 4,289 have passed since launch in 2004 5,305 people in member agencies have an IPA qualification (approx 22% of all staff)

Willow e-learning day 4.10.11